Advertise with the Drayton Valley and District Free Press
Looking to reach more customers in Drayton Valley and surrounding areas? The Drayton Valley and District Free Press offers a community-focused advertising platform tailored for rural Alberta businesses.
“Why Advertising in the Digital Free Press is a Smart Investment
Who’s Reading the Digital Free Press?
- It turns out, a lot of people. We have a strong digital subscription of 3829 people who get the Free Press emailed to them every week.
- 92% of digital subscribers are between 35 and 65+ years old, a key demographic with strong purchasing power.
- Our most engaged readers are also in this same age group.
- Our audience includes an equal mix of men and women, with readers from Drayton Valley and Brazeau County, and the surrounding region. Keeping local dollars in our local communities.
Strong Digital Engagement
- In 2024, we emailed 177,813 issues of the digital Free Press, to our subscribers. With an 80% average open rate.
- Our website is thriving, 3000+ monthly visitors—a key connection point for new digital subscribers.
Print is Powerful!
- Every Thursday, we distribute 1,000-1,200 printed newspapers to Drayton Valley and the surrounding region. We distributed 53,992 print issues in 2024.
- Our team covers 320km per week distributing print issues—totaling 16,210 km in 2024.
- Your local print newspaper is highly valued, with a 96.4% pickup rate—almost every copy is read!
The Bottom Line
With a loyal audience, strong engagement, and extensive digital and print distribution, advertising in the Digital Free Press ensures your business gets seen!
Reach Your Community with Newspaper Advertising!
Newspaper advertising in the Drayton Valley and District Free Press is a powerful way to connect with local customers. With a 96.4% pickup rate, your message is almost guaranteed to be seen! Whether you’re a small business or a large company, we offer affordable ad options to fit every budget. Get your business in front of engaged readers who trust their local newspaper— Let’s find the perfect advertising package for you.
Ad Bookings from as low as $39/week
Request a Quote or email: admin@dvfreepress.com
Get Noticed with newspaper advertising!
We have ad sizes and prices to fit any budget! Whether you’re a small shop or a big business, we’ll help you find the perfect spot to get your message seen. 📢
📩 Email us at admin@dvfreepress.com or request a quote today! Let’s get your business in front of local customers!
Advertise in the Drayton Valley Free Press and keep money in your pocket!
✅ Tax Savings!
You can deduct advertising costs in Canadian newspapers.
✅ Maximize Your Deduction!
100% deductible if:
Your ad targets Canadians.
The newspaper has 80% or more original content.
Guess what! The Drayton Valley Free Press has over 80% original content!
50% deductible if:
Your ad targets Canadians.
The newspaper has less than 80% original content.
🚫 No Deduction for Foreign Ads!
Ads on foreign broadcasters? Not deductible if aimed at Canadians.
📢 Advertise Local, Save Big!
Choose the Drayton Valley Free Press—reach your audience AND keep more money in your pocket!
The same is true for rental advertisements
“You can deduct expenses for advertising, including advertising in Canadian newspapers and on Canadian television and radio stations.”
Call us today to mix up your marketing mix.
Advertise in the Drayton Valley and District Free Press in 3 Easy Steps!
Want to get your business noticed? It’s simple! Follow these three steps to place your ad in the Drayton Valley and District Free Press:
1. Get A Quote or email admin@dvfreepress.com
2. Lets Talk: 1-877-685-1122
We’ll send you advertising ideas, a price quote, and an estimated publication date.
3. Approve & Publish
Give us the thumbs up, and we’ll create an ad proof for you to review before it goes to print.
🚨 Booking Deadline: Mondays at 12:00 PM
Don’t wait—get started today and put your business in front of local customers!
Get a Quote Today
Welcome.
We are happy you are considering the Free Press in your marketing mix. Here are some frequently asked questions regarding booking an ad in the newspaper.
“We are wanting to do a (Name the size) page advertisement, possibly for next week… is that possible?”
Yes! It is possible. We have 12 different ad sizes to choose from. You can choose black or white. Ads need to be booked no later than Monday at 12:00 PM in the week they will be published.
“Can I do a custom-sized ad?”
Yes, we do custom dimensions as well. We charge for those at a line rate.
“Can you send me pricing and size options?”
Yes, we can definitely do that. If you have content—such as a poster, write-up, or vision—we can use that to provide the most accurate sizing possible. If you don’t, we will put together an informal email with 2–3 sizes and different price options for you to review. If none of those fit your vision or budget, we can always come back with different options.
“What are the dimensions for the artwork?”
We have an in-house graphic designer who does fantastic work. However, if you want to design your own ad, we can provide you with the dimensions for the ad size you book. You can also create your own poster, and we will resize the ad to fit our dimensions, or we can recreate the poster in an ad format that makes all the important information stand out.
“Can I run it for 2 weeks or more?”
Yes, you can book your ad for as long as you want. In fact, if you have multiple bookings, there are volume discounts available.
Speaking of discounts…
If you are a charity or a non-profit, we offer a 15% discount. If your organization is a member in good standing with the Drayton Valley and District Chamber of Commerce, we offer a 10% discount. Some conditions apply.
“What day does the paper come out?”
The Drayton Valley and District Free Press is published on Thursdays. However, advertisements need to be approved by Wednesday at 10:00 AM, if not earlier.
“How do I pay?”
That’s simple! We email you an invoice. You can pay directly from the invoice with a credit card, or you can pay with cash or cheque.
“What gets advertised?”
Any service, event, or item for sale that you want to market. Newspaper advertising is part of your larger marketing mix—it is an additional touchpoint for a potential buyer or customer. We can advertise most things; however, to ensure our readers get the best experience, we follow Canada’s Advertising Standards guidelines. This means no profanity or false information can be advertised.
3 Different Types of Advertisements
There are three main categories of ads: graphic visual ads, advertorials, and text ads.
Graphic ads are the typical ads you are used to seeing in newspapers. They have bold letters and big visuals.
Advertorials are ad spaces that include articles specific to a business or organization. They could be about a product, a takeover, an anniversary, or customer testimonials.
Text ads are what you see in the classified section; they are short and to the point.
If you have further questions, please email admin@dvfreepress.com.
Why Choose Us?
✅ Targeted Local Advertising – Reach customers in Drayton Valley, Brazeau County, Entwistle, Evansburg, Tomahawk, Seba Beach, Alsike, Breton, Winfield, Buck Lake, and Alder Flats.
✅ Multiple Distribution Channels – Your ad appears in email subscriptions, mailed print editions, and free retail pick-ups.
✅ Flexible Sizing & Pricing – Ads to fit every budget, making local advertising affordable.
✅ Engaged Readers – Connect with a loyal and community-oriented audience.
✅ Direct & Uncluttered Marketing – Get your message seen without distractions.
✅ Quick & Reliable Service – Fast turnaround to meet your advertising needs.
✅ Professional Design & Copywriting – Graphic design and researched ad copywriting included.
Get Noticed Today!
Advertising in the Drayton Valley and District Free Press is a cost-effective way to grow your business and increase brand awareness.
📞 Call us at 1-877-685-1122
📧 Email us at admin@dvfreepress.com
🌐 Visit our website at www.dvfreepress.com
Let’s make your business stand out in Drayton Valley and beyond!
