On your marks, get set, arm wrestle!
Saturday, July 10 the Buggy Armwrestling Club hosted an amateur tournament in town. Dalibor Bagaric, who is the president of the club, hoped to bring awareness to the sport and to get more people involved through the tournament. Bagaric and his son and daughter are certified arm wrestling referees through the Canadian association. When hosting amateur events they take extra care for safety.
“We don’t want anyone to hurt themselves so we will show them the proper way to do it and the safe way,” says Bagaric.
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Bagaric is originally from Croatia and moved to Canada in 2013. In Croatia, Bagaric was involved in martial arts and once he moved here he was looking for another similar sport to get involved in, this is when he discovered arm wrestling. The Buggy Armwrestling Club began five years ago in Drayton Valley but unfortunately Bagaric and his family ended up moving away for three years. They have since returned and are ready to bring the sport back.
Buggy Armwrestling Club is a member of a larger league called Stronghold Arm Wrestling out of Thorsby, which is the only league within Alberta. The league and club have many tournaments including their main event coming up in August which will include belts for the champions.
After concerns raised at a pair of public meetings late last year, interim CAO for Drayton Valley, Pat Vincent, demonstrated the Town’s commitment to businesses and residents by presenting council with a detailed report that spoke to a range of issues at the last Governance and Priorities meeting.
Erik Bergen, a local business owner, came forward on November 20 with a presentation he had put together after having two open meetings with businesses in the community earlier in the fall. In his presentation, Bergen highlighted three main areas of concern: the homeless population, Town services and communications, and the free enterprise market in the community.
Bergen outlined several of those concerns as well as possible solutions for council to consider.
In the report Vincent brought forward, there were five separate responses from management involved in the areas that the businesses had issue with.
Enforcement services touched on several areas brought forth by Bergen. This included listing the various bylaws and acts that already addressed many of the areas of concern with the homeless population. The Community Standards Bylaw, the Municipal Government Act, and provincial trespassing legislation combined cover sleeping in public places, public disruption, loitering, public urination and defecation, unauthorized encampments, open fire, storage of personal items, and dumpster diving.
Cody Rossing, the manager of enforcement services and emergency management, also outlined areas that the Town could consider to help bolster the current laws surrounding those issues, such as amendments to the Outdoor Restrictions Burning bylaw and some possible amendments to the Community Standards Bylaw.
Rossing also explained that Drayton Valley could not create its own lower level court system to deal with petty crimes. However, he did say the community could petition for more court dates in Drayton Valley, which would allow more time for the courts to deal with all matters.
“Currently, with the scheduling at the Drayton Valley Court of Justice, trial dates are occurring on the same days for criminal code matters, provincial matters and municipal bylaw matters,” he says in his report. “This often results in lower-level offences either being withdrawn, or deals made to have the lower-level items removed so time can be focused on criminal code matters.”
As far as public safety in regards to needles, Rossing says they received only one call in 2023 from a business owner. In the past six months the Town’s Occupational Health and Safety Department only had four reports of Town staff locating needles.
Lola Strand, the manager of community services for the Town, spoke to the number of homeless individuals in the community and the efforts made to address the issue.
She mentioned the 2023 study done by the Rural Development Network, that found there were more than 8,300 individuals in rural Alberta dealing with some sort of housing issue. In Drayton, there were 28 people without homes, 25 people accessing emergency shelters such as the shelter pods or warming hearts, 83 people who were provisionally accommodated through things like couch surfing, and 140 individuals who were at risk of homelessness due to precarious housing.
Strand spoke to the strain enforcement services were dealing with in regard to responding to complaints of unsheltered people. She says the Town received a grant to hire a Community Outreach Worker who is communicating with at-risk individuals to help connect them to resources.
She also pointed out that along with the temporary emergency shelters the Town has put into place, there are also 26 affordable housing units in the community. Humans Helping Humans, the local organization that currently runs the shelter pods, has also built nine homes with grants, donations, and volunteers that have helped 19 families move into the regular housing market.
Strand also suggested the Town could work with the province to build halfway houses, or using grant money to purchase seacans, or trailers that can provide shelters in the encampment around the landfill that many of the homeless population are currently using.
Jenn Stone with intergovernmental relations and communication for the Town, outlined the different ways that the Town communicates with its residents.
The Town has a threefold approach to communication: traditional media, social media, and direct communication.
With advertisements and news stories, the Town works with the Drayton Valley Free Press and Big West Country 92.9. They also have pages on social media, the Town’s website, and YouTube. The electronic sign located at 50 Street and 50 Avenue is also used for communications. On top of those methods, the Town has held open houses, public hearings, direct mail, and door-to-door notices.
By using these different options, the Town is providing several different methods of communication for all age demographics.
Public works also responded to the grievances in the report, specifically in regard to the insect population, weed control, and snow removal.
When it comes to pesticides and herbicides, the individual applying the substances has to be certified and trained in the use of the chemicals. If at any point the Town doesn’t have many employees that meet those criteria, it can be difficult for them to keep up with the applications.
When it comes to insects, the Town only sprays for stinging insects in public spaces. They work to stay on top of the issues and will follow up to check on activity. They also use the public portal the Town provides through their website, to learn about any issues that residents have raised a concern with.
Spraying for weeds also has its challenges. There are limited time frames in which the application will be effective, such as when the weeds are actively growing. Then they also have to work around the weather, as it won’t be as effective if it’s raining. If those two requirements are met, the Town also has to consider any events going on and provide notices to nearby businesses and residents before they begin spraying.
For snow removal on sidewalks, the Town currently clears 53.4 km of asphalt trails and sidewalks in the community. Prior to 2022, the Town was clearing sidewalks in the downtown core, however, an amendment to the snow removal policy in November 2022 removed the downtown core from areas to be cleared.
Public works says if they were to be responsible for removing snow from all sidewalks in the community, they would have to double their staff and equipment to keep up with it. They say it is a common issue with many municipalities and one that is becoming more and more challenging.
The report also addressed the business owners’ concerns surrounding a free market in the community.
Peter Vana, the interim general manager for planning and growth development in the community, says there are legal limits to what the Town can do in regards to limiting businesses.
Vana says the Municipal Government Act grants municipalities the power to regulate businesses, but not prohibit businesses. Vana provided examples of land use regulations in several communities to show the different ways that the issue can be approached.
Along with that, Vana made some suggestions that might help to alleviate the issue, such as making restaurants a discretionary use in all districts, providing varying business license fees, partnering with local businesses to help give them better strategies to succeed.
However, Vana also pointed out some issues with picking a particular sector to regulate. He says were the Town to put in regulations on franchises in the food industry, it should be applied to all industries across the board, including oil and gas, as well as retail, as companies like Walmart or Canadian Tire could be seen as a threat to local businesses.
Vana also mentions that many franchises are owned by local residents, so they are in many ways, just like other local businesses.
Other problems with restricting franchises that Vana brought forward included that the public would like to have competition as it offers options and keeps prices lower. He also pointed out, using pizza restaurants as an example, that there are eight restaurants that mainly sell pizza, nine other restaurants that sell pizza as a sideline, and two other businesses that occasionally sell pizza as well.
Vana questions whether or not the Town would have to be completely aware of the different items each restaurant sells when deciding whether a business should be allowed or not.
Council accepted the report as information after asking several questions of the departments. Vincent says he made the businesses aware the report was being discussed at the meeting, but there were no representatives for council to ask questions of.
Drayton Valley builds reserves
The Town of Drayton Valley is looking to the future as the municipality works toward having the utilities in the community be self-sustaining services.
Elvera Thomson, the general manager of corporate services for the Town, says in the past, the surpluses from the Town’s utility operations could be anywhere from $2-3 million. Those surpluses didn’t necessarily go into a fund specifically for water and sewer, but there was lots of money being put into reserves in general.
However, there wasn’t a policy that dictated that a certain amount of funds from the water and sewer revenues had to be put in reserves.
“What ended up happening as the years went on and things got tough, we had a series of events that happened with Covid, cost of living, inflation, and more,” says Thomson. “To manage tax increases, we just put less and less into reserves.”
Now, with the looming bill of repairing and replacing integral infrastructure in the community, the Town is putting a policy in place that will ensure the surplus from the utility services will be put into a reserve fund specifically for infrastructure maintenance and replacement.
“We just got to a point where none [of the surpluses] was going into reserves and we need to get back putting a large portion of those going into an internally restricted reserve for water and sewer,” says Thomson.
Those funds will go toward replacing the aging systems for water and sewer in the community. That way, the Town will not have to rely so heavily on debt funding or government grants for the projects.
While the Town was advised by Matt Delormes with the Atlantic Infrastructure Management Network that they need to put away as much as they can to help offset future costs. He told them that the ideal number would be $8 million, but understood that it wasn’t always possible to reach that number.
Thomson says they will not be able to put that amount of money away, but they are now taking conscious steps toward building their reserves.
She says there are many small towns across the country that are in similar situations, as aging infrastructure hasn’t been at the forefront of anyone’s minds until problems are starting to occur.
“It’s not just a municipal problem,” says Thomson. “It’s a provincial and federal problem as well.”
Thomson says that after World War II, there was an infrastructure boom across Canada, and many smaller communities were able to expand. This means that most of that infrastructure is coming due around the same time, and the municipalities are going to be looking toward the provincial and federal government to help with the costs of replacement.
Jordan’s Principle Grant funding delays are disrupting education in an Alberta schools
As of December 20, Wild Rose School Division will be laying off 46 Educational Assistants due to the division not receiving the Jordan’s Principle grant from the Federal Government.
Grant delay impact education assistant funding
Brad Volkman, the superintendent for WRSD, says in the past the funding has come through quickly and without any issues. The grant money is to be used to provide support and services to indigenous youth in the school division.
“Historically, these grants have been approved at the regional level, enabling us to offer critical services without interruption. Based on this expectation, we hired several additional Educational Assistants for the start of the 2024–2025 school year for the purpose of providing support to eligible First Nations students,” says a press release from WRSD.
Human rights tribunal couldn’t meet time demands
However, the Federal Government is currently backlogged when it comes to the grant. A Human Rights Tribunal was held to look into the funding, as it is supposed to be issued quickly as some requests for funds are urgent. They have since ordered the government to take action.
On December 10, 2024, Indigenous Services Canada responded in a report that it was not possible for them to meet the demands of the Tribunal.
Because there is no answer as to when the funding might come through, WRSD had to make the decision for layoffs as they had not budgeted for the positions outside of the grant.
The policy within WRSD is that when layoffs occur, those who are on probationary status, which is 120 days, are the first to be let go. There were 35 part-time and full-time EAs let go because of this policy. However, not all of them worked with Jordan’s Principle students.
One non-probationary EA was laid off, and the remaining ten were voluntary lay-offs, says Volkman.
“What happens is the probationary ones, due to collective agreement requirements, are laid off first, but then we can offer more tenured EAs those positions,” says Volkman.
He says the voluntary lay-offs were EAs working with Jordan’s Principle students who were offered positions with students who have more complex needs. Volkman says they declined the positions and had to be laid off.
“It’s not easy for them because in some cases the job they were offered would have been less hours or [perhaps] they would have been in a location that required them to drive a further distance,” says Volkman.
There are still 95 full-time EAs in the inclusive education department.
Drayton Valley Ski Hill Closes After 60 Years | Challenges with Weather, Insurance, and Volunteers
After 60 years of operation in the community, the Drayton Valley ski hill has closed its doors.
Weather, Insurance and Volunteers an issue
Randy Beckett, the president of the Drayton Valley Brazeau Snow Club, says there were three main factors that went into the decision to shut down: weather, insurance, and lack of volunteers.
The ski hill was built by volunteers and has been running with volunteers since then. Funding was partially provided by grants, fundraising, and rental and usage fees for the hill. These funds went toward bills like insurance and electricity. They were also used for the maintenance of the ski hill and the equipment. None of the volunteers were paid for their time.
When Beckett stepped into the role of president about eight years ago, the club was in debt and the equipment was in need of repair. A government grant of $17,000 and a massive fundraiser in the community gave them enough money to fix things up.
To round out their services, Beckett says they began to offer tubing. The club recognized that not everyone wanted to ski or were able to ski. Tubing was available to everyone and was less hard on the body. Each of the tubes was sponsored by a company, with the funds going toward the maintenance of the hill.
However, the lack of snow over the past few seasons has meant less use of the ski hill, and therefore less funds coming in.
“Unfortunately, Mother Nature has not been kind to us,” says Beckett.
In 2023, much of the local area didn’t have snow for Christmas. Beckett says the ski hill didn’t even open in the 2023/24 season.
“In my seven or eight years, we only opened three years because of snow,” says Beckett.
Insurance companies stepping away from offering coverage to ski hills
Then there was the issue with insurance. After a court case in B.C. where a customer sued a ski resort, many insurance companies stepped away from offering insurance to ski hills. Beckett says there are now only three underwriters in the world who will consider insuring a ski hill.
“Eleven of us little hills got our insurance canceled [a couple of] years ago,” says Beckett.
Previously, the Rural Municipalities of Alberta covered the insurance of the ski hill. When the insurance was cancelled through RMA, they had to find a new underwriter. The bill for the season was $24,000.
“Our insurance was $24,000 last year and we didn’t open,” says Beckett.
Finding volunteers to work the ski hill has also been a challenge.
“Everybody has so many different directions to go now in their lives,” he says. “They have just about everything except for time.”
On average, it took ten volunteers to run the ski hill each day. Beckett and his wife had a list of about 80 volunteers they could call on. However, there were times when they called all of those people and none of them were available to fill a shift for someone who had to cancel.
All three of those factors were at play when Beckett received a call from the insurance company in preparation for this season. They needed Beckett to go through everything on the property again, as they felt much of the equipment and the chalet were undervalued.
Beckett explained to them that it didn’t matter what the replacement value was for the chalet or the lift. If they failed or burned down, Beckett says the club would have to close.
With that in mind, he had put in a lower value for the chalet and other items as they would never be using the insurance to replace them. That was the only way they would be able to afford to run the ski hill. The insurance company explained that if he didn’t cover it for at least 90 percent of the replacement value they would get nothing.
“I said take the insurance off of it, I’ll take the risk,” he says.
Then the insurance company started going into details about the rental equipment, and how all of the people renting the bindings and skis had to be trained by the manufacturers in how to use them.
“What the real issue is, when it comes to insurance companies, is they do not like volunteer organizations in any way,” says Beckett. “Every one of these 11 hills that got their insurance cancelled, I believe, were volunteer organizations.”
Beckett says they feel that the volunteer organizations are unstable, as the volunteers can change regularly and with little notice.
The rental items for the ski hill will be auctioned off by Team Auctions on their December 7 sale. The property will be sold in the new year.
The Free Press asks – “What are your fondest memories of the Drayton Valley Ski Hill?”
“This fills me with nostalgia and gratitude! I started skiing at this hill at just two years old, and it ignited my love for skiing. My parents nurtured my passion by enrolling me in a ski program, and I spent countless weekends racing and growing. Our hill may not have been the biggest, but it was a place we were able to be kids at while not playing hockey or ringette. My dad and papa selflessly served as ski patrols for years, and we reveled in every moment we spent there. My papa’s dedication to the hill was remarkable as he had welded so many pieces there making it the hill it was today, and I’m deeply thankful for the volunteers who helped shape it into the haven it became. All three of my boys learned to ski on this hill, and I’m forever grateful for the escape and liberation it brought us.” – Leslie Anne Fraizer
“I learned to ski on the hill, my kids learned to ski on the hill. We’ve had many get-togethers on the hill with family and friends. As a volunteer I got to see so many littles learn to ski/snowboard and then advance to be on their own then onto the T-bar. They all get excited when they get to go on the big hill. I’ve spent many hours volunteering there as I was on the board for 20+ years and even when my kids weren’t skiing I was there.It was a great hill for many to learn on, it was in our backyard. When we decided to make the tube part it brought more families out which was great to see. It truly will be missed as I wanted my grandkids to learn how to ski/board this year on it.” – Georgia Frost
“Ooh, so many memories of the ski hill. But I would say the best was learning to snowboard there and getting courage to do the jumps off the hills … It was always fun since it was me and my sister. We had a blast, racing down getting to the bottom and the wind burnt faces ‘cause of it.” – Tricia Cottreau
“I was on the tow rope when a porcupine decided to cross… apparently the rope had enough give to allow the people to push a big loop in it. We were able to continue up the hill and the porcupine was able to continue on its walk about” – Helen Maine
“I have so many memories there as a teen in the mid 1980s… from trying to perfect the “daffy”, “backscratchers” and the “kusak” amongst learning how to telemark. This little hill with amazing volunteers taught a ton of youth some amazing skills while maintaining a very safe and supportive environment. I am a ski patrol today because of this little hill and the “gnarly” atmosphere back in the 80s that let youth hone their skills for the mountains.” – Jon Setterlund
“Watching my son Max snowboard for the first time! And he struggled with the T-bar but never gave up!” – Kathy Schwengler
“The time I knocked myself out cold. Couldn’t stop and hit a pole. That was my last time on skis. I now snowboard. I don’t think there’s any photos of that adventure…got a free sled ride behind the skidoo!!” – Jane Marie Ellis
“When Devon broke his arm, all the other kids that broke something and the fact that we all thought we had fresh pow days” – Gord Graham
“Donna and Val Palmer encouraged me to get my Level 1 ski instructor certification and teach ski lessons at the hill. I have so many memories of teaching kids and adults basic skills for skiing. My favourite memories include the Grade 5 visits and instructing a whole class on the tow rope hill. What a great introduction for those kids- who may have never been exposed to skiing.” – Astrid Mitchell
Drayton Valley Food Bank relies on generosity
With an increase in demand for the Drayton Valley Food Bank, volunteers are concerned the facility may not keep up for much longer.
Heather and Phil Bell, the vice president and treasurer respectively, have been with the Food Bank for several years. During that time they’ve noticed a concerning trend in the uptick of users.
So far this year, they have given out hampers to 2,275 people, a stark contrast to the 2023 number of 1,653. Last year was a record year for hampers and this year has blown it out of the water.
Alberta food bank sees increased demand
The Bells says a lot of the hampers are going to families who have parents that work.
“The Food Bank, I feel, is an essential service right now, considering the need,” says Phil. “It’s something that’s heavily relied on.”
If things continue the way they have been, they’re expecting to hand out 2,556 hampers by the end of the year.
“It’s not just a blip, either,” says Phil. “This is going to continue on.”
Phil says that though they’ve seen increased usage, the generosity of the community has continued to keep up with the demand. Between food donations from local stores and food drives, the food bank has already received around $270,000 of in-kind donations.
“We have such a generous community,” says Heather. “It’s amazing.”
Heather says they are grateful for the building they’re in and the Town’s generosity in letting them use it for free. She says the location is perfect because it allows people more privacy than a location in a busier part of the community.
“But we’re outgrowing the building,” says Heather. “We’re at the point with our freezer and fridge capacity that the building can’t take anymore fridges and freezers without upgrading the electrical system.”
Space is a challenge for Drayton Valley food bank
Fridge and freezer space are vital in the Christmas season. Heather says in the past, they’ve had to turn away donations of a side of beef because they don’t have the space. Some companies have set up freezers in their buildings and offered the extra storage. Some volunteers also store some items as well.
The Bells say a sea can or some other place where they could store dried goods would be extremely helpful, as well. As it is, they have to store enough food in their building for roughly 30 hampers each pick up day.
At the beginning of November, the volunteers changed their system, and now only offer hampers on Thursdays. Phil says one recent hamper day saw volunteers hand out 86 hampers in three hours.
Creating that many food hampers also has its challenges. There isn’t a lot of room to put the hampers together and organize them, though Heather says they’ve developed a good system. Volunteers are now prebuilding hampers with dried goods for different sizes of families. On pick up days, all they have to do is go to the fridge and freezer to top the hamper off, and it can go out the door.
Thanks to a grant from the Family and Community Support Services, the Food Bank now has a part-time employee that can help with a lot of the administrative tasks. However, some recent Standards of Excellence put forth by the Federal Government is putting pressure on them as well.
The Standards of Excellence requires all Food Banks to have certain policies and procedures in place if they want to continue to be registered with Food Banks Alberta and Food Banks Canada.
Heather says it’s a great idea in theory, but the 78 page document is a massive undertaking for a busy food bank run by volunteers. Their employee is working on some of the documents, but it’s still a challenge.
“A lot of them are great ideas, but for small food banks, it’s quite overwhelming to comply with that,” says Heather.
Originally, the food banks had until March 2025 to have everything in place, but after feedback, they’ve given the smaller food banks more time to work on it.
The Bells say there are many ways for the community to help out the food bank and they won’t turn down donations if they can help it. They have more volunteers who are going through the orientation and are grateful for the continuing generosity of the community.
Drayton Valley Launches Platform to Match Volunteers with Opportunities
Community members often perform their civic duties in a variety of ways; some vote, most pay their taxes, and some volunteer their time.
The initiative, This Is Drayton Valley (TIDV), is hoping to make it easier for residents to find ways they can volunteer in their community. They’ve launched an online platform, www.lets-volunteer.com, that helps connect organizations to residents who are looking for a place to volunteer their time.
Jessica Doucette, the chair of the Healthy Community Coalition, says the idea for the platform first began when the HCC were brainstorming ways to offer programs for the clients in the Youth Hub. The biggest obstacle was finding volunteers to help out with the programs.
“We came up with this idea about creating an online platform that would make it easier for people to access volunteer opportunities,” says Doucette.
She says at that time, they were mostly considering the Youth Hub and looking for younger volunteers. They felt that an online platform would be the best way to reach out to that demographic.
When Kickstand Alberta became the parent organization of the Youth Hub, they found more challenges. As they were a newer provincial body, they weren’t ready to take on the project for all of their Youth Hubs. Doucette says rather than scrap the idea, they decided to offer it to the larger community.
“We realized it was actually an issue for everybody,” she says.
Originally, they had approached the Chamber of Commerce, who had already tried to make a similar platform. But as the HCC works under the Red Cross, they were told it wasn’t appropriate for them to work with an organization that only represented businesses. They continued to look and finally connected with Ryan Fynn, one of the founders of TIDV, to bring the idea to life.
The platform has been active for a couple of weeks, now, and as of November 22, there were 14 volunteers and 12 organizations on the site.
Fynn says the platform is similar to dating websites, in that the volunteers input information into a profile and then they can be matched with an organization that would best suit them. He says volunteers are encouraged to list things they are passionate about, their relevant skills, experience as a volunteer, how much time they want to commit, and which days they are open to help. Organizations can search for volunteers based on those parameters.
“For an example, River Valley Players is looking for a part-time musical director,” says Fynn. “If a volunteer says they are passionate about music, they will be connected to them.”
Doucette says the platform can also help people connect with someone with specific skills. “We just recently did a survey through the community parenting coalition, and we found that there’s a large majority of people that are willing to share their gifts with others,” says Doucette. “We just don’t ask the right questions.”
Fynn says it would also work well for finding volunteers for events. By listing their events and indicating what’s all involved in the positions, residents with profiles can find them and help out.
Bagaric is hoping the sport of arm wrestling will catch on in Drayton Valley and this was the main inspiration for hosting last weekend’s event.
“My wish is to get people from here to learn more about arm wrestling because this is our hometown,” says Bagaric. The event was originally set to take place in the White Bull parking lot but unfortunately had to be moved last minute to the legion as a result of high winds. People showed up from across the province including Calgary, Lethbridge, Airdrie, Red Deer and Edmonton. There were around 30 competitors and 50 spectators. Bagaric says numbers of attendees were reduced due to weather conditions. At the end of the day Jeremy Estey from the Lethbridge arm wrestling club took first place for left and right arm in the lightweight and mid weight category and Shawn Crowthers out of Red Deer took first place for left and right arm in the heavyweight category.
An Edmonton man has been charged with attempted murder after an incident that took place near the Brazeau Dam last week.
Just before midnight on Saturday November 9, the Drayton Valley RCMP received a 911 call reporting possible shots fired near the dam. As members arrived, they received an update that a female had been shot by a man with a .22 calibre rifle. The suspect, who is believed to have been part of a group who had been hunting in the area, was arrested and taken into custody without incident. Officers administered first aid to the female victim, who was suffering from multiple gunshot wounds, until emergency medical services arrived on the scene. The female victim was transported to the University of Alberta hospital where she was listed in critical but stable condition.
Leomer Serios Valencia, 43, has been charged with attempted murder, using a firearm in the commission of an offence, pointing a firearm, assault and uttering threats. After a telephone bail hearing Valencia was remanded in custody pending an appearance in Drayton Valley court.
Corb Lund played the Eleanor Pickup Art Centre stage for a raucous sold-out audience Thursday evening.
The Hurtin’ Albertans acoustic duo backing Lund were Grant Siemans on guitar and Sean Burns playing upright bass About a quarter of the 224 capacity seats were purchased as VIP tickets. At 5PM, the three front rows were filled as a solo Corb Lund was greeted with cheers, sat on the edge of the stage, and began singing VIP favourites, telling backstories and conversing. After the warm and friendly performance, knowing their seats were reserved, VIPs ticket holders shopped for merch in the EPAC lobby or went for a meal and refreshment to a downtown restaurant.
Several VIP super-fans commented that it was well worth the premium to be up-close and personal with Lund.
EPAC’s doors remained open as rush seating meant coming early for a preferred perch. The merch table was double-staffed as demand was high for CDs and vinyl LPs, “It’s Better with Cows Around” hoodies and Lund album cover poster three-packs. Lots of stock meant no one was disappointed. Long before the 7:30 curtain it was rare to find two seats together, however. A group of five young men just arriving before the curtain were quickly ushered to the remaining seats.
With the theatre full, an excited ambiance and the clock ticking down to showtime, it was no surprise that when the house lights dimmed, introduction completed, and Corb Lund with the Hurtin’ Albertans appeared from stage right, pandemonium reigned.
Joyful hoots and hollers, cheers, yahoos and multiple long, wavering, high-pitched vocal trilling filled the auditorium. The band, looking fresh and ready despite being midway through a long tour of Europe/US started what was only their second performance of this acoustic set.
The show opened with two songs from Lund’s 2007 Horse Soldier Horse Soldier album. The opening bars of the title track were greeted with cheers of recognition and rewarded with loud applause as was “Especially A Paint”. The set list dipped into Lund’s deep catalogue from a long career: “May you Always have Cows Around” (Cabin Fever 2012), “Devil’s Best Dress” (Losin’ Lately Gambler 2009), “Truth Comes Out” (Hair in My Eyes Like a Highland Steer 2006) and “The Cardplayers” ( El Viejo 2024).
A tribute to the late Ian Tyson included past collaborations and Tyson songs: “Someday Soon” (1964), “The Rodeo’s Over” (Hair in My Eyes…2005), and “La Primera” (Ian Tyson Lost Herd 1999). Many fan favourites peppered the performance. Prior to the intermission we were treated to “Hard on Equipment”, “This is My Prairie” , and “Big Butch Bass Bull Fiddle”. After the break, Lund introduced his next two songs as “hillbilly music” which drew cheers of anticipation. “Family Reunion” brought out the banjo and it stayed out for “Truck Got Stuck”, “Rye Whisky, Rye Whisky” and “Time to Switch to Whisky” . The audience sang backup for both. They even performed a verse and chorus “a capella” after which Lund said “buy a t-shirt, cuz we bought too many, thanks and goodnight!” But the EPAC audience was not yet ready for their good times to end. After lengthy applause, hoots and hollers, and a prolonged chant of “Corb, Corb, Corb” finally earned them their encore: a Lund solo of “S Lazy H”. It’s a plaintive ballad chronicling a family’s loss of their sixth generation ranch. The lyrics, “I have lived with the sorrow/And I will die with the shame/For now the bank owns what’s left/Of the S Lazy H” clearly tugged at the audience’s hearts. When the Hurtin’ Albertans rejoined Lund onstage, cheers banished melancholy as “Five Dollar Bill” was warmly welcomed and earned another standing ovation fitting for a memorable evening of great melody, lyrics and artistry.
I talked with Corb Lund backstage shortly after the final song and asked him how his evening was.
“It was super fun! It’s a cool little theatre. I like it!…
We were just in Europe. I think they find cowboy stuff exotic. Europeans like that about us. I know about Alberta and our regional culture, so people here pick up on the subtleties more. It’s a little different here cause people know what I’m talking about. I grew up just outside of Taber/Cardston, so I’m pretty used to small town Alberta life.”
I asked him about the set. “It’s only the second night we’ve been doing this acoustic trio, but it’s been really fun. It’s kind of different from the big loud band. I like that too, but it’s been kind of neat because there’s a lot of space to play with. Like the guys, especially Grant (lead guitar), when he’s playing his acoustic instruments there’s so much space in the theatre for it to speak. This was a blast. Thanks for having us.”
Grant Siemans has been playing with Corb Lund for 21 years. Lund gave him props explaining that any instrument he (Epiphone guitar) and Sean Burns don’t play, Grant does! I asked Siemans to expand. He listed off what he used for this acoustic trio set. “The mandolin is a Gibson F5 that’s actually Corb’s. It’s about 10 years old. It sounds awesome! The resonator is a 1931 National. I got a steal of a deal with that one because somebody painted it brown in the 1940’s. Nobody wanted it, which was awesome! It looks baaad! The banjo; Epiphone gave us. It was a new model. I asked him about the unique guitar and playing style Siemans used for most of the evening’s performance. “That’s a Manouche guitar (gypsy jazz guitar), a Djanko Rhinehart style guitar. It was made by a Winnipeg luthier named Al Beardsell, Beardsell Guitars.” The acoustic trio has no drum kit, so Siemans played manouche guitar Le Pompe style and imitates the drum kit’s cymbals, keeping rhythm and also the chording of the melody. “I like the playing, practicing, learning. It’s not work for me.”
Pleasant duty, indeed. Especially for the night’s audience!
Businesses will see some changes to the local Rural Renewal Stream program come into effect on November 13.
The program, offered through the Alberta Advantage Immigration Program, allows business owners to bring in skilled workers from outside of the province or country. It also allows business owners who employ staff on a Temporary Work Visa to endorse them for permanent residency through the program.
At the October 30 town council meeting, Kundiso Nyambirai, the growth services manager, explained that they had 300 applications that they were reviewing. Between March 2023 and August 2024, the Town had endorsed 200 of those applications for consideration to the Province.
Nyambirai explained that the Province has now put a system into place to make it easier to sort through the applications on their end.
The points based system gives a better idea of which applications are most likely to be considered or approved for those municipalities endorsing them. Nyambirai says his department is reviewing the applications to see which ones would have enough points to be considered by the Province.
However, the Province is limited in the number of applications that it can put through. There are more than 70 municipalities and districts participating in the program, and the Province only has 1,900 spots they can approve in 2024.
“We are over-subscribing,” says Nyambirai. “We are endorsing 200 plus people.”
In August, the Town decided to make some changes to the way that the program would work in the community. This included limiting the number of applications to 100 each year, while also limiting the number of applications a business can submit to five. Nyambirai also suggested that limiting applications to workers who already resided in the community could help to ensure that the Town does have housing available for these applicants.
Nyambirai says the Province is currently sorting through 1,000 applications to decide on the remaining spots for the year. Councillor Monika Sherriffs agreed that the Town is sending in a higher than average amount of endorsements, stating that if there are 1,000 being considered and Drayton Valley has sent in 200, then we would be sending in many more applications than other municipalities.
Councillor Amila Gammana disagreed, saying that he believed other communities are likely doing the same. He says the real question is how many of those endorsements are receiving approval from the Province.
Nyambirai says that the municipalities are not made aware of which endorsements are approved. He says that looking into that number by contacting applicants would be very time consuming, so they cannot be sure how many of Drayton Valley’s businesses’ applications have been accepted for the program.
Sponsored Content
In the age where there’s a constant drive for more and more content, coming up with ideas of how to promote your business can become a full time job on its own. I mean – you signed up to be a business owner right? Not a videographer, copywriter, or graphic designer. The good news is print advertising works differently from the social platforms that have you constantly chasing the next batch of likes and shares.
Print advertising with your local newspaper gets you off the hamster wheel and connects you with a copywriter, graphic designer, and an ad planner who are actually interested in learning the ins and outs of your business. This person or people will work with you to generate creative ideas within your marketing budget. With their help you can get your creative juices flowing again and find ways to not just push content but to craft creative content that will be seen and prompts action.
Print ads are consumed like fine wine. Readers look at print ads longer and deeper than they do the disruptive advertising found on other media platforms. Tell me in the last time that you’ve binge scrolled your social media feeds – How many ads do you actually remember seeing? I am betting, not many.
Print ads are non-disruptive content for newspaper readers and therefore get the attention they truly deserve. They have a longer lasting impact for readers, and after all, deepening the relationship with customers is really what you are looking to do.
So here are some ways you can position your local business with print advertising.
- Thought leadership: Be a thought leader in the regional landscape of your industry. Use an ad space for how-to content, data presentation on regional trends. Newspaper readers are readers and so are more likely to read long form advertisements with interesting information. You can reuse this information on your website blogs, social platforms, podcasts and the like.
- Be action oriented: Ads are there to move the needle forward. A call to action can be as simple as moving an interested person from the print ad to “Check out our online store” – print to digital is easy to do in both the print and digital formats of your local newspaper. Using click through options and QR codes to specific URLs makes the cross over from print to digital platforms seamless.
- Event marketing: Discovering local events in the community newspaper is one of the top interest points for local readers. But don’t just churn out a generic “Come to our event”. Remember our readers enjoy spending time with the paper. Capitalize on that. When you advertise an event in the newspaper you have an opportunity to make an intimate connection so don’t treat it like a fly by night ad. Make it engaging, personal, and relevant.
- Coupons and promotions: If you are a retailer or a restaurant that has deals and promotions, newspaper readers take notice! Not only does the use of coupons help you track the effectiveness of your ad it also gets people in the door where you can start to deepen your client relationship.
- Minimize or maximize. When people book a print ad they tend to want to throw everything into it. This creates a cluttered, hard to read ad. Instead take the space to promote your one product or service that tends to get people in the door, then cross promote once you are in contact with your prospective client. Alternatively you can also use the space to create an organized product catalogue, or flier page that showcases a number of products but in an organized and thematic fashion.
By contacting your local newspaper you don’t just get an ad, you expand your marketing team exponentially. You get access to our professionals and we help you to figure out the direction you are looking to go with your business.
One local youth has seen his hard work with 4-H pay off after being selected as one of 12 youth to show their steers at the 2025 Calgary Stampede Junior Steer Classic.
Hunter Harris is a third generation 4-H member and has been part of the organization since he was 12 years old. Not only does he show cattle for 4-H, he’s also been entering open shows for the past two years. He says showing cattle is just a natural extension of his life as the son and grandson of farmers.
“I think it’s really important to know where your food comes from and I really enjoy showing,” says Harris. He says he also feels like he’s staying true to his heritage working in agriculture, which he is something he is proud of and wants to continue doing.
As an ambassador, Harris got his choice of steer from the OH Ranch this month. At the next Calgary Stampede, he will bring that steer back to show in the Calgary Stampede Junior Steer Classic under a special category for OH Beef.
He says being chosen as an ambassador is an honour and he’s excited to use the opportunity to help educate people about the importance of the industry.
“I think it means putting myself out there and trying to put out a positive image for both the Calgary Stampede and the beef industry as a whole,” says Harris. “As an ambassador, I feel I have the responsibility to try and promote the show world, the beef industry, and this way of life as much as I can.”
Beef showing a competitive sport
He says there is a lot of work that goes into showing and that he considers it a competitive sport, no different than horse showing or dog showing. Each year, Harris works with the steer or heifer he’s chosen. He’s responsible for feeding it, grooming it, and training it, which means spending time with it nearly every day for more than half a year.
“You’ve got to put in a ton of time. You have to be able to halter break it and get it tame,” says Harris. “There’s a process of training it to stand a certain way, how to respond to certain cues when you’re pulling on their halter, and how they should lead and behave in the show ring.”
It’s also important to put time into research about the proper feed for the steer. Harris says the type of food they are fed will greatly impact the standing in competition as well as the sale of the steer for butcher. He says there is a certain balance between fat and muscle that needs to be kept to make good meat.
At the show, all of the cattle get a fitting from the competitors to make sure they look their best when in the ring.
“It’s kind of like hairstyling, but for cows, in a sense,” he says.
Fitting involves cleaning the cow, blow drying them, clipping them, brushing tufts and styling them in certain ways to make the cow look its best in the show.
“It kind of brings out the best traits in them so they look like a better market animal,” he says.
Harris says he plans to attend more open shows this year and hopefully have the opportunity to help educate people about the industry. In the past, he’s spoken with young spectators at events who come up to see his cow and shared a little bit about the importance of the event.
“I just wanted to make sure they were enjoying themselves and that they learned something,” says Harris. “The ladies that were showing [the children] around were learning stuff, too. I think it’s really important to try and connect with everyone on all levels and tell them what an amazing sport it is and how important it is.”
He says that sometimes it can be sad to see the cow go after working with it for so long. But Harris says it’s important for him to remember why he is doing it in the first place, and that families will be fed well because of his efforts.
While Harris is still contemplating what the future could hold for himself in terms of a career, he’s pretty certain that he will likely end up working with cattle and in the agriculture industry. He’s already been working on building up his own herd with his time and money, and a little bit of help from his family. He feels that this will give him a headstart in life and also makes a good choice as an ambassador.
“My parents have been extremely supportive of it, and they’ve helped me out a ton,” he says.
Harris believes his experience in working with his herd makes him more knowledgeable about the industry. He’s been learning about the traditions and the work that goes into maintaining a herd, including breeding, feeding, and the general well-being of the animals.
“I think that makes me a better showman and in a better position to be an ambassador,” he says.
Those who wish to know how Harris’ steer holds up to the other 11 ambassadors will have to wait until the July 2025 Calgary Stampede or hope to catch him at one of the several shows he plans to attend.
Tomahawk to receive a $1 million dollar upgrade
For the first time ever, the Tomahawk School volleyball team was able to host a home game thanks to their new gym.
Tracey Gilmour, the new principal for the school, says the new gym was a $1 million project. It was started last May and was finally finished on October 16, hours before their opening game.
“They were bringing the scissor lift out as we brought in the net,” says Gilmour.
The Timberwolves went on to win their first home game against the Muir Lake Mustangs.
“They were a little bit worried that actually performing at home would put some pressure on them,” says Gilmour. “But they did great.”
“I was very nervous and excited at the same time,” says Layla Chausse, one of the Timberwolves.
Team practice was a challenge in the past
While the school has always had team sports, Gilmour says it’s been a challenge for the teams to practice, and they’ve never been able to host a game before. The size of the gym wasn’t necessarily the problem. The issue was a large stage that took up about a third of the space in the room.
Gilmour says the stage made it difficult for the students to play any type of sports in the gym. She says small games could work, but a full sized game wasn’t possible.
The previous principal, Fran Bell, really advocated for the students saying they should have equal opportunities to access sports and extracurriculars.
“Parkland School Division stepped up and made that investment in our school,” says Gilmour.
After years of playing away games, the team was happy to finally get to play on their home turf.
“It was really nice to play in the gym for the first time,” says Josie Woodruff, one of the players. “We’re especially grateful to be able to play a home game.” She says their team has never had the opportunity to play in a new gym before.
The fact that they were the very first people to use the gym was something the team enjoyed, as well.
Strocher says winning is just icing on the cake
“We were really excited to have our first home game and be the first ones to play in that gym,” says Isabelle Strocher. She says winning that first game was just icing on the cake.
Up until the home opener, the girls had been practicing outside on a paved area near the school. Gilmour says it hasn’t been easy for the team, but they persevered, and had won every single game going into the home opener.
“Honestly, I think what got them through was their amazing team spirit,” says Gilmour. “I’ve never seen anything like it. They’re so supportive of each other.”
That team spirit has helped the Timberwolves make it into the playoffs this year.
“We’ve finished our placement games,” says Judith Munch. “Now we just have playoffs, and we’re hoping to host one, too.”
Bagaric hopes to grow the club and is constantly in search of sponsors to help with event locations. If you would like more information on the club you can find them on Facebook.
An Edmonton man has been charged with attempted murder after an incident that took place near the Brazeau Dam last week.
Just before midnight on Saturday November 9, the Drayton Valley RCMP received a 911 call reporting possible shots fired near the dam. As members arrived, they received an update that a female had been shot by a man with a .22 calibre rifle. The suspect, who is believed to have been part of a group who had been hunting in the area, was arrested and taken into custody without incident. Officers administered first aid to the female victim, who was suffering from multiple gunshot wounds, until emergency medical services arrived on the scene. The female victim was transported to the University of Alberta hospital where she was listed in critical but stable condition.
Leomer Serios Valencia, 43, has been charged with attempted murder, using a firearm in the commission of an offence, pointing a firearm, assault and uttering threats. After a telephone bail hearing Valencia was remanded in custody pending an appearance in Drayton Valley court.
Corb Lund played the Eleanor Pickup Art Centre stage for a raucous sold-out audience Thursday evening.
The Hurtin’ Albertans acoustic duo backing Lund were Grant Siemans on guitar and Sean Burns playing upright bass About a quarter of the 224 capacity seats were purchased as VIP tickets. At 5PM, the three front rows were filled as a solo Corb Lund was greeted with cheers, sat on the edge of the stage, and began singing VIP favourites, telling backstories and conversing. After the warm and friendly performance, knowing their seats were reserved, VIPs ticket holders shopped for merch in the EPAC lobby or went for a meal and refreshment to a downtown restaurant.
Several VIP super-fans commented that it was well worth the premium to be up-close and personal with Lund.
EPAC’s doors remained open as rush seating meant coming early for a preferred perch. The merch table was double-staffed as demand was high for CDs and vinyl LPs, “It’s Better with Cows Around” hoodies and Lund album cover poster three-packs. Lots of stock meant no one was disappointed. Long before the 7:30 curtain it was rare to find two seats together, however. A group of five young men just arriving before the curtain were quickly ushered to the remaining seats.
With the theatre full, an excited ambiance and the clock ticking down to showtime, it was no surprise that when the house lights dimmed, introduction completed, and Corb Lund with the Hurtin’ Albertans appeared from stage right, pandemonium reigned.
Joyful hoots and hollers, cheers, yahoos and multiple long, wavering, high-pitched vocal trilling filled the auditorium. The band, looking fresh and ready despite being midway through a long tour of Europe/US started what was only their second performance of this acoustic set.
The show opened with two songs from Lund’s 2007 Horse Soldier Horse Soldier album. The opening bars of the title track were greeted with cheers of recognition and rewarded with loud applause as was “Especially A Paint”. The set list dipped into Lund’s deep catalogue from a long career: “May you Always have Cows Around” (Cabin Fever 2012), “Devil’s Best Dress” (Losin’ Lately Gambler 2009), “Truth Comes Out” (Hair in My Eyes Like a Highland Steer 2006) and “The Cardplayers” ( El Viejo 2024).
A tribute to the late Ian Tyson included past collaborations and Tyson songs: “Someday Soon” (1964), “The Rodeo’s Over” (Hair in My Eyes…2005), and “La Primera” (Ian Tyson Lost Herd 1999). Many fan favourites peppered the performance. Prior to the intermission we were treated to “Hard on Equipment”, “This is My Prairie” , and “Big Butch Bass Bull Fiddle”. After the break, Lund introduced his next two songs as “hillbilly music” which drew cheers of anticipation. “Family Reunion” brought out the banjo and it stayed out for “Truck Got Stuck”, “Rye Whisky, Rye Whisky” and “Time to Switch to Whisky” . The audience sang backup for both. They even performed a verse and chorus “a capella” after which Lund said “buy a t-shirt, cuz we bought too many, thanks and goodnight!” But the EPAC audience was not yet ready for their good times to end. After lengthy applause, hoots and hollers, and a prolonged chant of “Corb, Corb, Corb” finally earned them their encore: a Lund solo of “S Lazy H”. It’s a plaintive ballad chronicling a family’s loss of their sixth generation ranch. The lyrics, “I have lived with the sorrow/And I will die with the shame/For now the bank owns what’s left/Of the S Lazy H” clearly tugged at the audience’s hearts. When the Hurtin’ Albertans rejoined Lund onstage, cheers banished melancholy as “Five Dollar Bill” was warmly welcomed and earned another standing ovation fitting for a memorable evening of great melody, lyrics and artistry.
I talked with Corb Lund backstage shortly after the final song and asked him how his evening was.
“It was super fun! It’s a cool little theatre. I like it!…
We were just in Europe. I think they find cowboy stuff exotic. Europeans like that about us. I know about Alberta and our regional culture, so people here pick up on the subtleties more. It’s a little different here cause people know what I’m talking about. I grew up just outside of Taber/Cardston, so I’m pretty used to small town Alberta life.”
I asked him about the set. “It’s only the second night we’ve been doing this acoustic trio, but it’s been really fun. It’s kind of different from the big loud band. I like that too, but it’s been kind of neat because there’s a lot of space to play with. Like the guys, especially Grant (lead guitar), when he’s playing his acoustic instruments there’s so much space in the theatre for it to speak. This was a blast. Thanks for having us.”
Grant Siemans has been playing with Corb Lund for 21 years. Lund gave him props explaining that any instrument he (Epiphone guitar) and Sean Burns don’t play, Grant does! I asked Siemans to expand. He listed off what he used for this acoustic trio set. “The mandolin is a Gibson F5 that’s actually Corb’s. It’s about 10 years old. It sounds awesome! The resonator is a 1931 National. I got a steal of a deal with that one because somebody painted it brown in the 1940’s. Nobody wanted it, which was awesome! It looks baaad! The banjo; Epiphone gave us. It was a new model. I asked him about the unique guitar and playing style Siemans used for most of the evening’s performance. “That’s a Manouche guitar (gypsy jazz guitar), a Djanko Rhinehart style guitar. It was made by a Winnipeg luthier named Al Beardsell, Beardsell Guitars.” The acoustic trio has no drum kit, so Siemans played manouche guitar Le Pompe style and imitates the drum kit’s cymbals, keeping rhythm and also the chording of the melody. “I like the playing, practicing, learning. It’s not work for me.”
Pleasant duty, indeed. Especially for the night’s audience!
Businesses will see some changes to the local Rural Renewal Stream program come into effect on November 13.
The program, offered through the Alberta Advantage Immigration Program, allows business owners to bring in skilled workers from outside of the province or country. It also allows business owners who employ staff on a Temporary Work Visa to endorse them for permanent residency through the program.
At the October 30 town council meeting, Kundiso Nyambirai, the growth services manager, explained that they had 300 applications that they were reviewing. Between March 2023 and August 2024, the Town had endorsed 200 of those applications for consideration to the Province.
Nyambirai explained that the Province has now put a system into place to make it easier to sort through the applications on their end.
The points based system gives a better idea of which applications are most likely to be considered or approved for those municipalities endorsing them. Nyambirai says his department is reviewing the applications to see which ones would have enough points to be considered by the Province.
However, the Province is limited in the number of applications that it can put through. There are more than 70 municipalities and districts participating in the program, and the Province only has 1,900 spots they can approve in 2024.
“We are over-subscribing,” says Nyambirai. “We are endorsing 200 plus people.”
In August, the Town decided to make some changes to the way that the program would work in the community. This included limiting the number of applications to 100 each year, while also limiting the number of applications a business can submit to five. Nyambirai also suggested that limiting applications to workers who already resided in the community could help to ensure that the Town does have housing available for these applicants.
Nyambirai says the Province is currently sorting through 1,000 applications to decide on the remaining spots for the year. Councillor Monika Sherriffs agreed that the Town is sending in a higher than average amount of endorsements, stating that if there are 1,000 being considered and Drayton Valley has sent in 200, then we would be sending in many more applications than other municipalities.
Councillor Amila Gammana disagreed, saying that he believed other communities are likely doing the same. He says the real question is how many of those endorsements are receiving approval from the Province.
Nyambirai says that the municipalities are not made aware of which endorsements are approved. He says that looking into that number by contacting applicants would be very time consuming, so they cannot be sure how many of Drayton Valley’s businesses’ applications have been accepted for the program.
Sponsored Content
In the age where there’s a constant drive for more and more content, coming up with ideas of how to promote your business can become a full time job on its own. I mean – you signed up to be a business owner right? Not a videographer, copywriter, or graphic designer. The good news is print advertising works differently from the social platforms that have you constantly chasing the next batch of likes and shares.
Print advertising with your local newspaper gets you off the hamster wheel and connects you with a copywriter, graphic designer, and an ad planner who are actually interested in learning the ins and outs of your business. This person or people will work with you to generate creative ideas within your marketing budget. With their help you can get your creative juices flowing again and find ways to not just push content but to craft creative content that will be seen and prompts action.
Print ads are consumed like fine wine. Readers look at print ads longer and deeper than they do the disruptive advertising found on other media platforms. Tell me in the last time that you’ve binge scrolled your social media feeds – How many ads do you actually remember seeing? I am betting, not many.
Print ads are non-disruptive content for newspaper readers and therefore get the attention they truly deserve. They have a longer lasting impact for readers, and after all, deepening the relationship with customers is really what you are looking to do.
So here are some ways you can position your local business with print advertising.
- Thought leadership: Be a thought leader in the regional landscape of your industry. Use an ad space for how-to content, data presentation on regional trends. Newspaper readers are readers and so are more likely to read long form advertisements with interesting information. You can reuse this information on your website blogs, social platforms, podcasts and the like.
- Be action oriented: Ads are there to move the needle forward. A call to action can be as simple as moving an interested person from the print ad to “Check out our online store” – print to digital is easy to do in both the print and digital formats of your local newspaper. Using click through options and QR codes to specific URLs makes the cross over from print to digital platforms seamless.
- Event marketing: Discovering local events in the community newspaper is one of the top interest points for local readers. But don’t just churn out a generic “Come to our event”. Remember our readers enjoy spending time with the paper. Capitalize on that. When you advertise an event in the newspaper you have an opportunity to make an intimate connection so don’t treat it like a fly by night ad. Make it engaging, personal, and relevant.
- Coupons and promotions: If you are a retailer or a restaurant that has deals and promotions, newspaper readers take notice! Not only does the use of coupons help you track the effectiveness of your ad it also gets people in the door where you can start to deepen your client relationship.
- Minimize or maximize. When people book a print ad they tend to want to throw everything into it. This creates a cluttered, hard to read ad. Instead take the space to promote your one product or service that tends to get people in the door, then cross promote once you are in contact with your prospective client. Alternatively you can also use the space to create an organized product catalogue, or flier page that showcases a number of products but in an organized and thematic fashion.
By contacting your local newspaper you don’t just get an ad, you expand your marketing team exponentially. You get access to our professionals and we help you to figure out the direction you are looking to go with your business.
One local youth has seen his hard work with 4-H pay off after being selected as one of 12 youth to show their steers at the 2025 Calgary Stampede Junior Steer Classic.
Hunter Harris is a third generation 4-H member and has been part of the organization since he was 12 years old. Not only does he show cattle for 4-H, he’s also been entering open shows for the past two years. He says showing cattle is just a natural extension of his life as the son and grandson of farmers.
“I think it’s really important to know where your food comes from and I really enjoy showing,” says Harris. He says he also feels like he’s staying true to his heritage working in agriculture, which he is something he is proud of and wants to continue doing.
As an ambassador, Harris got his choice of steer from the OH Ranch this month. At the next Calgary Stampede, he will bring that steer back to show in the Calgary Stampede Junior Steer Classic under a special category for OH Beef.
He says being chosen as an ambassador is an honour and he’s excited to use the opportunity to help educate people about the importance of the industry.
“I think it means putting myself out there and trying to put out a positive image for both the Calgary Stampede and the beef industry as a whole,” says Harris. “As an ambassador, I feel I have the responsibility to try and promote the show world, the beef industry, and this way of life as much as I can.”
Beef showing a competitive sport
He says there is a lot of work that goes into showing and that he considers it a competitive sport, no different than horse showing or dog showing. Each year, Harris works with the steer or heifer he’s chosen. He’s responsible for feeding it, grooming it, and training it, which means spending time with it nearly every day for more than half a year.
“You’ve got to put in a ton of time. You have to be able to halter break it and get it tame,” says Harris. “There’s a process of training it to stand a certain way, how to respond to certain cues when you’re pulling on their halter, and how they should lead and behave in the show ring.”
It’s also important to put time into research about the proper feed for the steer. Harris says the type of food they are fed will greatly impact the standing in competition as well as the sale of the steer for butcher. He says there is a certain balance between fat and muscle that needs to be kept to make good meat.
At the show, all of the cattle get a fitting from the competitors to make sure they look their best when in the ring.
“It’s kind of like hairstyling, but for cows, in a sense,” he says.
Fitting involves cleaning the cow, blow drying them, clipping them, brushing tufts and styling them in certain ways to make the cow look its best in the show.
“It kind of brings out the best traits in them so they look like a better market animal,” he says.
Harris says he plans to attend more open shows this year and hopefully have the opportunity to help educate people about the industry. In the past, he’s spoken with young spectators at events who come up to see his cow and shared a little bit about the importance of the event.
“I just wanted to make sure they were enjoying themselves and that they learned something,” says Harris. “The ladies that were showing [the children] around were learning stuff, too. I think it’s really important to try and connect with everyone on all levels and tell them what an amazing sport it is and how important it is.”
He says that sometimes it can be sad to see the cow go after working with it for so long. But Harris says it’s important for him to remember why he is doing it in the first place, and that families will be fed well because of his efforts.
While Harris is still contemplating what the future could hold for himself in terms of a career, he’s pretty certain that he will likely end up working with cattle and in the agriculture industry. He’s already been working on building up his own herd with his time and money, and a little bit of help from his family. He feels that this will give him a headstart in life and also makes a good choice as an ambassador.
“My parents have been extremely supportive of it, and they’ve helped me out a ton,” he says.
Harris believes his experience in working with his herd makes him more knowledgeable about the industry. He’s been learning about the traditions and the work that goes into maintaining a herd, including breeding, feeding, and the general well-being of the animals.
“I think that makes me a better showman and in a better position to be an ambassador,” he says.
Those who wish to know how Harris’ steer holds up to the other 11 ambassadors will have to wait until the July 2025 Calgary Stampede or hope to catch him at one of the several shows he plans to attend.
Tomahawk to receive a $1 million dollar upgrade
For the first time ever, the Tomahawk School volleyball team was able to host a home game thanks to their new gym.
Tracey Gilmour, the new principal for the school, says the new gym was a $1 million project. It was started last May and was finally finished on October 16, hours before their opening game.
“They were bringing the scissor lift out as we brought in the net,” says Gilmour.
The Timberwolves went on to win their first home game against the Muir Lake Mustangs.
“They were a little bit worried that actually performing at home would put some pressure on them,” says Gilmour. “But they did great.”
“I was very nervous and excited at the same time,” says Layla Chausse, one of the Timberwolves.
Team practice was a challenge in the past
While the school has always had team sports, Gilmour says it’s been a challenge for the teams to practice, and they’ve never been able to host a game before. The size of the gym wasn’t necessarily the problem. The issue was a large stage that took up about a third of the space in the room.
Gilmour says the stage made it difficult for the students to play any type of sports in the gym. She says small games could work, but a full sized game wasn’t possible.
The previous principal, Fran Bell, really advocated for the students saying they should have equal opportunities to access sports and extracurriculars.
“Parkland School Division stepped up and made that investment in our school,” says Gilmour.
After years of playing away games, the team was happy to finally get to play on their home turf.
“It was really nice to play in the gym for the first time,” says Josie Woodruff, one of the players. “We’re especially grateful to be able to play a home game.” She says their team has never had the opportunity to play in a new gym before.
The fact that they were the very first people to use the gym was something the team enjoyed, as well.
Strocher says winning is just icing on the cake
“We were really excited to have our first home game and be the first ones to play in that gym,” says Isabelle Strocher. She says winning that first game was just icing on the cake.
Up until the home opener, the girls had been practicing outside on a paved area near the school. Gilmour says it hasn’t been easy for the team, but they persevered, and had won every single game going into the home opener.
“Honestly, I think what got them through was their amazing team spirit,” says Gilmour. “I’ve never seen anything like it. They’re so supportive of each other.”
That team spirit has helped the Timberwolves make it into the playoffs this year.
“We’ve finished our placement games,” says Judith Munch. “Now we just have playoffs, and we’re hoping to host one, too.”
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Man charged after shooting near Brazeau Dam
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Corb Lund plays to a packed house
Corb Lund live at the Eleanor Pickup Art Centre. A sold-out crowd enjoyed an acoustic trio set with the Hurtin’ Albertans, blending heartfelt ballads, fan favorites, and cowboy-inspired storytelling. VIP perks, exclusive merch, and a thrilling encore made this Alberta performance unforgettable