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Hiring a new employee is tough. And it’s a big investment for a small business. You’re not alone in thinking that casting the broadest net on the newest digital platform is somehow supposed to help. It’s easy to do and you’ll get a response. But what if digital isn’t the way to go? What if hitching your wagon to your local newspaper nets you a smaller pool of more qualified applicants? Would you try it?
Hiring doesn’t have to be a headache! With local newspaper ads, you’ll get qualified, nearby applicants who are ready to work and come with verified references. No more endless online screening—just the right people for your business. Breathe easy and let us help! #StressFreeHiring #ShopLocal
The Dollars and cents of employment advertising
As owner/operator you probably don’t have an HR department. Your time equals money and taking on additional administrative tasks feels like a waste of both of those precious commodities. So you have two options:
Option 1. Plaster your job posting on every free job site on the internet and pray that you happen to get a qualified candidate who lives in Drayton Valley/Brazeau County, or wants to relocate, who also hasn’t fudged their resume, who happens to have references that you know and can vet, and who wants to start working when you need them which was… yesterday.
This is the spray and pray method. Go broad or go home. It gives the illusion of efficiency but does it actually save you time and money?
Or….
Option 2. Work with the Drayton Valley and District Free Press to create a targeted employment ad or a package at a price point that works for you. Our ads use the power of hyper local geo targeting to catch the eyes of actual qualified locals; people who already live here, who have references and a work history you can verify, and who are ready to start working.
Let’s analyze the true costs of each recruitment method
Option 1. This option is seemingly free and efficient but what you “save” in upfront costs you waste on the back end.
Time is money and you’re wasting both by weeding through a pile of ineligible candidates and fly by night applicants who don’t even know where Drayton Valley is.
If you find a possible candidate you may discover their resume was a sham and they aren’t actually qualified to do the work. And those references they used? Yeah…when you’re firing them a month later you’ll discover that the “amazing” firm they worked for before was actually buddy’s uncle Ed sitting in the garage drinking a beer waiting to take your call and willing to say anything you needed to hear to hire his nephew.
If it turns out their references check out and they are qualified for the job another roadblock presents itself; they live miles and miles and miles away and won’t be able to start for at least a month if not two.
Nothing sinks a small business faster than not hiring the right people for the right job. Here is where a scattergun approach gets you into trouble and costs you big time down the road.
However when you advertise in your local community newspaper…
You pay a small amount up front, but you get applicants with references you can verify; this is a small town after all. Forget that guy from Texas who submitted a resume on a whim.
You also target people who live here already and you get print digital integration with QR and interactive clicks on your ad. And you’re pulling from a pool of candidates who are likely educated in the local industries and who know this community. That’s good for you and your business.
Quit wasting your time, give us a call and we can get you set up with your next employment ad package and help you secure your next new hire.
The Free Press circulates weekly to 4,261 subscribers and retail distribution locations. We focus on local and we have a highly engaged readership with a 95 percent weekly open rate and pick up rate.
