A local auctioneer has chanted his way into the history books after securing himself a first place position at the 2025 Canadian All Around Auctioneer Championship.
Prior to the 2025 CAAAC, Justin Mayer had already earned a trophy at the 2020 Canadian Bid Catching Competition. He is the first to hold a title for both competitions.
Mayer, at 29-years-old, says he’s been participating in the CAAAC for more than a decade. His mentors and many of the auctioneers he grew up listening to have all competed in the competition and some have won.
“It’s a pretty prestigious award,” says Mayer.
A good auctioneer is someone who can present themselves in a professional manner, with confidence in your body language and hand gestures. They have to be well spoken and comfortable with public speaking. The auctioneer chant, which requires rhythm, clarity, and speed to be considered such, is also an important technique that auctioneers must master.
“You should be able to almost dance to an auctioneer’s chant,” says Mayer
When he entered the CAAAC, Mayer participated in two rounds. The preliminary round ruled out everyone except for the top five. Those five then moved onto the final round.
In both rounds, five judges ranked their skills on a scorecard, and the person with the best overall ranking took home the award.
Mayer is not the first member of his family to take home the CAAAC title. His uncle Ron Sekura also held the title, and for Mayer, that makes the win even sweeter.
“He’s passed on, so it’s pretty cool for me to have the title with him,” says Mayer.
As a kid, Mayer was surrounded by some of his biggest mentors in the auctioneering world. His uncle, stepfather Corey Sekura, and grandfather, Wendell Sekura, all encouraged his love of auctioning.
He says he loves the sport because of the high energy atmosphere and the chance to meet people.
“When you’re up on the stand in front of the crowd selling, it’s up to me to present, in lots of cases, people’s livelihoods and their entire life, whether you’re selling a farm or a disbursement sale. It’s up to you, as the auctioneer, to generate excitement and do your homework in front of the crowd in order to bring top dollar for people,” says Mayer.
Over the years, Mayer has met many people and he says he enjoys the connections
“I know somebody from every town,” he says.
Now that he’s taken the title for the CAAAC, he is eligible for the International All Around Auctioneer Championship and from there he can head off to the World Championship.
For many, the decision to go to the international championship would be easy, but Mayer says he’s not sure what he’s going to do.
“I grew up in an auction family, and for me and my family to win this competition was a big deal,” says Mayer. “Now that I’ve won it, I kind of feel like I achieved what I wanted.”
However, Mayer has been receiving encouragement from Rob Bergevin, a Canadian International and Worlds competitor, to go to the International Championship.
“I beat him this year and he’s really trying to convince me to go to the International because he thinks I have a shot at it,” says Mayer.
Mayer’s love of auctioneering resulted in him going to Western College of Auctioneering in Billings, Montana in 2013. Since then, he’s been building up his reputation as an auctioneer across Alberta and British Columbia.
He says his uncle and stepfather were always in his ear, pointing out areas where he could do better and giving him advice to improve his skill.
“Grandpa Wendy was a big factor in that as well,” says Mayer.
For several years, Mayer spent a lot of time travelling to municipalities across the province and British Columbia to local auctions. However, once the pandemic hit, many auction houses opted for online auctions as a way to still run the business while meeting government regulations. Since that time, it’s not uncommon for auctions to be held online.
“But I still travel around,” says Mayer. “I still do lots of auctions. I’m never going to stop. It’s too exciting.”
Over the years, Mayer has worked for Team Auctions, as well as auctioning off classic cars. He also works for a lot of charity auctions.
When his children were younger, they struggled with the amount of time that Mayer was away. Now that they’re older, he says they appreciate it more. His daughter has even been asking for lessons, and has been practicing reading off a list of numbers that she has on her wall.
Mayer says he’s grateful to everyone for their support and encouragement over the years.
“I’m tremendously thankful to my mom, my dad, the Sekura family, my wife and my kids. They have all been there for me. They’ve all shaped me,” says Mayer. “Probably my biggest influence in all of it was my Uncle Ron, and my dad, Corey. They really shaped me and supported me.”
