A former DV Minor Hockey Player to their roster has signed with the Washington Capitals.
Clay Stevenson was born in Edmonton, but he spent part of his life growing up in Drayton Valley with his dad, Ian. The other portion of his life was spent in B.C. with his mother Holly, who was one of the greatest supporters of his hockey career.
After playing minor hockey in both B.C. and Alberta, some of which was spent in Drayton, Stevenson went on to play Junior B and Junior A hockey in B.C. From there he was picked up by the Dartmouth Big Green.
His save percentage of 0.900 appealed to several teams. Stevenson’s overall rating is 0.922, which ranked second in the ECAC.
While draft eligibility for the NHL starts at the age of 18 and ends at 20. Stevenson, at age 23, has been drafted as a free agent to the team.
Church of God
Service Updates *View website for up to date Covid-19 protocols* Join us Sunday mornings for
Valley Gallery and Framing
Share on facebook Facebook Share on email Email Share on linkedin LinkedIn Share on whatsapp
St. Anthony Catholic Church
Welcome to St. Anthony’s Parish Drayton Valley . You are most welcome to join the
Drayton Valley Alliance Church
Join us Sunday Mornings 10:30 am Everyone Welcome! Phone: 780-542-6501 Email: office@dvalliance.ca Mailing address: Box
“I was an NCAA free agent and I think that was the best group for me.” He says it allowed him to choose where he wanted to go, and he wasn’t locked into any one team.
Stevenson says his drive for hockey started when he was young. His mother was an avid hockey player and always encouraged Stevenson to play the sport. She even stepped up to coach his team one year in B.C.
He says he learned that he loved the goaltender position from a young age, and always asked to play it when he was on the younger teams. He started playing hockey at age 7.
“My mom always told me that I should start out as a player first, and then if you still want to be a goalie you can,” she says.
The next year, Stevenson said he tried other positions, but he always preferred goaltending. When he was finally able to secure a permanent position for goaltender, he was happy to have it. “My third year of hockey, I was a full-time goalie,” he says.
“My mom always made sure I was enrolled in goalie camp whenever I could. She would get up early to take me to practice before school,” says Stevenson. “Those are times I will never forget with her.”
As of December 20, Wild Rose School Division will be laying off 46 Educational Assistants due to the division not receiving the Jordan’s Principle grant from the Federal Government.
Grant delay impact education assistant funding
Brad Volkman, the superintendent for WRSD, says in the past the funding has come through quickly and without any issues. The grant money is to be used to provide support and services to indigenous youth in the school division.
“Historically, these grants have been approved at the regional level, enabling us to offer critical services without interruption. Based on this expectation, we hired several additional Educational Assistants for the start of the 2024–2025 school year for the purpose of providing support to eligible First Nations students,” says a press release from WRSD.
Human rights tribunal couldn’t meet time demands
However, the Federal Government is currently backlogged when it comes to the grant. A Human Rights Tribunal was held to look into the funding, as it is supposed to be issued quickly as some requests for funds are urgent. They have since ordered the government to take action.
On December 10, 2024, Indigenous Services Canada responded in a report that it was not possible for them to meet the demands of the Tribunal.
Because there is no answer as to when the funding might come through, WRSD had to make the decision for layoffs as they had not budgeted for the positions outside of the grant.
The policy within WRSD is that when layoffs occur, those who are on probationary status, which is 120 days, are the first to be let go. There were 35 part-time and full-time EAs let go because of this policy. However, not all of them worked with Jordan’s Principle students.
One non-probationary EA was laid off, and the remaining ten were voluntary lay-offs, says Volkman.
“What happens is the probationary ones, due to collective agreement requirements, are laid off first, but then we can offer more tenured EAs those positions,” says Volkman.
He says the voluntary lay-offs were EAs working with Jordan’s Principle students who were offered positions with students who have more complex needs. Volkman says they declined the positions and had to be laid off.
“It’s not easy for them because in some cases the job they were offered would have been less hours or [perhaps] they would have been in a location that required them to drive a further distance,” says Volkman.
There are still 95 full-time EAs in the inclusive education department.
Drayton Valley Ski Hill Closes After 60 Years | Challenges with Weather, Insurance, and Volunteers
After 60 years of operation in the community, the Drayton Valley ski hill has closed its doors.
Weather, Insurance and Volunteers an issue
Randy Beckett, the president of the Drayton Valley Brazeau Snow Club, says there were three main factors that went into the decision to shut down: weather, insurance, and lack of volunteers.
The ski hill was built by volunteers and has been running with volunteers since then. Funding was partially provided by grants, fundraising, and rental and usage fees for the hill. These funds went toward bills like insurance and electricity. They were also used for the maintenance of the ski hill and the equipment. None of the volunteers were paid for their time.
When Beckett stepped into the role of president about eight years ago, the club was in debt and the equipment was in need of repair. A government grant of $17,000 and a massive fundraiser in the community gave them enough money to fix things up.
To round out their services, Beckett says they began to offer tubing. The club recognized that not everyone wanted to ski or were able to ski. Tubing was available to everyone and was less hard on the body. Each of the tubes was sponsored by a company, with the funds going toward the maintenance of the hill.
However, the lack of snow over the past few seasons has meant less use of the ski hill, and therefore less funds coming in.
“Unfortunately, Mother Nature has not been kind to us,” says Beckett.
In 2023, much of the local area didn’t have snow for Christmas. Beckett says the ski hill didn’t even open in the 2023/24 season.
“In my seven or eight years, we only opened three years because of snow,” says Beckett.
Insurance companies stepping away from offering coverage to ski hills
Then there was the issue with insurance. After a court case in B.C. where a customer sued a ski resort, many insurance companies stepped away from offering insurance to ski hills. Beckett says there are now only three underwriters in the world who will consider insuring a ski hill.
“Eleven of us little hills got our insurance canceled [a couple of] years ago,” says Beckett.
Previously, the Rural Municipalities of Alberta covered the insurance of the ski hill. When the insurance was cancelled through RMA, they had to find a new underwriter. The bill for the season was $24,000.
“Our insurance was $24,000 last year and we didn’t open,” says Beckett.
Finding volunteers to work the ski hill has also been a challenge.
“Everybody has so many different directions to go now in their lives,” he says. “They have just about everything except for time.”
On average, it took ten volunteers to run the ski hill each day. Beckett and his wife had a list of about 80 volunteers they could call on. However, there were times when they called all of those people and none of them were available to fill a shift for someone who had to cancel.
All three of those factors were at play when Beckett received a call from the insurance company in preparation for this season. They needed Beckett to go through everything on the property again, as they felt much of the equipment and the chalet were undervalued.
Beckett explained to them that it didn’t matter what the replacement value was for the chalet or the lift. If they failed or burned down, Beckett says the club would have to close.
With that in mind, he had put in a lower value for the chalet and other items as they would never be using the insurance to replace them. That was the only way they would be able to afford to run the ski hill. The insurance company explained that if he didn’t cover it for at least 90 percent of the replacement value they would get nothing.
“I said take the insurance off of it, I’ll take the risk,” he says.
Then the insurance company started going into details about the rental equipment, and how all of the people renting the bindings and skis had to be trained by the manufacturers in how to use them.
“What the real issue is, when it comes to insurance companies, is they do not like volunteer organizations in any way,” says Beckett. “Every one of these 11 hills that got their insurance cancelled, I believe, were volunteer organizations.”
Beckett says they feel that the volunteer organizations are unstable, as the volunteers can change regularly and with little notice.
The rental items for the ski hill will be auctioned off by Team Auctions on their December 7 sale. The property will be sold in the new year.
The Free Press asks – “What are your fondest memories of the Drayton Valley Ski Hill?”
“This fills me with nostalgia and gratitude! I started skiing at this hill at just two years old, and it ignited my love for skiing. My parents nurtured my passion by enrolling me in a ski program, and I spent countless weekends racing and growing. Our hill may not have been the biggest, but it was a place we were able to be kids at while not playing hockey or ringette. My dad and papa selflessly served as ski patrols for years, and we reveled in every moment we spent there. My papa’s dedication to the hill was remarkable as he had welded so many pieces there making it the hill it was today, and I’m deeply thankful for the volunteers who helped shape it into the haven it became. All three of my boys learned to ski on this hill, and I’m forever grateful for the escape and liberation it brought us.” – Leslie Anne Fraizer
“I learned to ski on the hill, my kids learned to ski on the hill. We’ve had many get-togethers on the hill with family and friends. As a volunteer I got to see so many littles learn to ski/snowboard and then advance to be on their own then onto the T-bar. They all get excited when they get to go on the big hill. I’ve spent many hours volunteering there as I was on the board for 20+ years and even when my kids weren’t skiing I was there.It was a great hill for many to learn on, it was in our backyard. When we decided to make the tube part it brought more families out which was great to see. It truly will be missed as I wanted my grandkids to learn how to ski/board this year on it.” – Georgia Frost
“Ooh, so many memories of the ski hill. But I would say the best was learning to snowboard there and getting courage to do the jumps off the hills … It was always fun since it was me and my sister. We had a blast, racing down getting to the bottom and the wind burnt faces ‘cause of it.” – Tricia Cottreau
“I was on the tow rope when a porcupine decided to cross… apparently the rope had enough give to allow the people to push a big loop in it. We were able to continue up the hill and the porcupine was able to continue on its walk about” – Helen Maine
“I have so many memories there as a teen in the mid 1980s… from trying to perfect the “daffy”, “backscratchers” and the “kusak” amongst learning how to telemark. This little hill with amazing volunteers taught a ton of youth some amazing skills while maintaining a very safe and supportive environment. I am a ski patrol today because of this little hill and the “gnarly” atmosphere back in the 80s that let youth hone their skills for the mountains.” – Jon Setterlund
“Watching my son Max snowboard for the first time! And he struggled with the T-bar but never gave up!” – Kathy Schwengler
“The time I knocked myself out cold. Couldn’t stop and hit a pole. That was my last time on skis. I now snowboard. I don’t think there’s any photos of that adventure…got a free sled ride behind the skidoo!!” – Jane Marie Ellis
“When Devon broke his arm, all the other kids that broke something and the fact that we all thought we had fresh pow days” – Gord Graham
“Donna and Val Palmer encouraged me to get my Level 1 ski instructor certification and teach ski lessons at the hill. I have so many memories of teaching kids and adults basic skills for skiing. My favourite memories include the Grade 5 visits and instructing a whole class on the tow rope hill. What a great introduction for those kids- who may have never been exposed to skiing.” – Astrid Mitchell
Drayton Valley Food Bank relies on generosity
With an increase in demand for the Drayton Valley Food Bank, volunteers are concerned the facility may not keep up for much longer.
Heather and Phil Bell, the vice president and treasurer respectively, have been with the Food Bank for several years. During that time they’ve noticed a concerning trend in the uptick of users.
So far this year, they have given out hampers to 2,275 people, a stark contrast to the 2023 number of 1,653. Last year was a record year for hampers and this year has blown it out of the water.
Alberta food bank sees increased demand
The Bells says a lot of the hampers are going to families who have parents that work.
“The Food Bank, I feel, is an essential service right now, considering the need,” says Phil. “It’s something that’s heavily relied on.”
If things continue the way they have been, they’re expecting to hand out 2,556 hampers by the end of the year.
“It’s not just a blip, either,” says Phil. “This is going to continue on.”
Phil says that though they’ve seen increased usage, the generosity of the community has continued to keep up with the demand. Between food donations from local stores and food drives, the food bank has already received around $270,000 of in-kind donations.
“We have such a generous community,” says Heather. “It’s amazing.”
Heather says they are grateful for the building they’re in and the Town’s generosity in letting them use it for free. She says the location is perfect because it allows people more privacy than a location in a busier part of the community.
“But we’re outgrowing the building,” says Heather. “We’re at the point with our freezer and fridge capacity that the building can’t take anymore fridges and freezers without upgrading the electrical system.”
Space is a challenge for Drayton Valley food bank
Fridge and freezer space are vital in the Christmas season. Heather says in the past, they’ve had to turn away donations of a side of beef because they don’t have the space. Some companies have set up freezers in their buildings and offered the extra storage. Some volunteers also store some items as well.
The Bells say a sea can or some other place where they could store dried goods would be extremely helpful, as well. As it is, they have to store enough food in their building for roughly 30 hampers each pick up day.
At the beginning of November, the volunteers changed their system, and now only offer hampers on Thursdays. Phil says one recent hamper day saw volunteers hand out 86 hampers in three hours.
Creating that many food hampers also has its challenges. There isn’t a lot of room to put the hampers together and organize them, though Heather says they’ve developed a good system. Volunteers are now prebuilding hampers with dried goods for different sizes of families. On pick up days, all they have to do is go to the fridge and freezer to top the hamper off, and it can go out the door.
Thanks to a grant from the Family and Community Support Services, the Food Bank now has a part-time employee that can help with a lot of the administrative tasks. However, some recent Standards of Excellence put forth by the Federal Government is putting pressure on them as well.
The Standards of Excellence requires all Food Banks to have certain policies and procedures in place if they want to continue to be registered with Food Banks Alberta and Food Banks Canada.
Heather says it’s a great idea in theory, but the 78 page document is a massive undertaking for a busy food bank run by volunteers. Their employee is working on some of the documents, but it’s still a challenge.
“A lot of them are great ideas, but for small food banks, it’s quite overwhelming to comply with that,” says Heather.
Originally, the food banks had until March 2025 to have everything in place, but after feedback, they’ve given the smaller food banks more time to work on it.
The Bells say there are many ways for the community to help out the food bank and they won’t turn down donations if they can help it. They have more volunteers who are going through the orientation and are grateful for the continuing generosity of the community.
Drayton Valley Launches Platform to Match Volunteers with Opportunities
Community members often perform their civic duties in a variety of ways; some vote, most pay their taxes, and some volunteer their time.
The initiative, This Is Drayton Valley (TIDV), is hoping to make it easier for residents to find ways they can volunteer in their community. They’ve launched an online platform, www.lets-volunteer.com, that helps connect organizations to residents who are looking for a place to volunteer their time.
Jessica Doucette, the chair of the Healthy Community Coalition, says the idea for the platform first began when the HCC were brainstorming ways to offer programs for the clients in the Youth Hub. The biggest obstacle was finding volunteers to help out with the programs.
“We came up with this idea about creating an online platform that would make it easier for people to access volunteer opportunities,” says Doucette.
She says at that time, they were mostly considering the Youth Hub and looking for younger volunteers. They felt that an online platform would be the best way to reach out to that demographic.
When Kickstand Alberta became the parent organization of the Youth Hub, they found more challenges. As they were a newer provincial body, they weren’t ready to take on the project for all of their Youth Hubs. Doucette says rather than scrap the idea, they decided to offer it to the larger community.
“We realized it was actually an issue for everybody,” she says.
Originally, they had approached the Chamber of Commerce, who had already tried to make a similar platform. But as the HCC works under the Red Cross, they were told it wasn’t appropriate for them to work with an organization that only represented businesses. They continued to look and finally connected with Ryan Fynn, one of the founders of TIDV, to bring the idea to life.
The platform has been active for a couple of weeks, now, and as of November 22, there were 14 volunteers and 12 organizations on the site.
Fynn says the platform is similar to dating websites, in that the volunteers input information into a profile and then they can be matched with an organization that would best suit them. He says volunteers are encouraged to list things they are passionate about, their relevant skills, experience as a volunteer, how much time they want to commit, and which days they are open to help. Organizations can search for volunteers based on those parameters.
“For an example, River Valley Players is looking for a part-time musical director,” says Fynn. “If a volunteer says they are passionate about music, they will be connected to them.”
Doucette says the platform can also help people connect with someone with specific skills. “We just recently did a survey through the community parenting coalition, and we found that there’s a large majority of people that are willing to share their gifts with others,” says Doucette. “We just don’t ask the right questions.”
Fynn says it would also work well for finding volunteers for events. By listing their events and indicating what’s all involved in the positions, residents with profiles can find them and help out.
Man charged after shooting near Brazeau Dam
An Edmonton man has been charged with attempted murder after an incident that took place near the Brazeau Dam last week.
Just before midnight on Saturday November 9, the Drayton Valley RCMP received a 911 call reporting possible shots fired near the dam. As members arrived, they received an update that a female had been shot by a man with a .22 calibre rifle. The suspect, who is believed to have been part of a group who had been hunting in the area, was arrested and taken into custody without incident. Officers administered first aid to the female victim, who was suffering from multiple gunshot wounds, until emergency medical services arrived on the scene. The female victim was transported to the University of Alberta hospital where she was listed in critical but stable condition.
Leomer Serios Valencia, 43, has been charged with attempted murder, using a firearm in the commission of an offence, pointing a firearm, assault and uttering threats. After a telephone bail hearing Valencia was remanded in custody pending an appearance in Drayton Valley court.
Corb Lund plays to a packed house
Corb Lund played the Eleanor Pickup Art Centre stage for a raucous sold-out audience Thursday evening.
The Hurtin’ Albertans acoustic duo backing Lund were Grant Siemans on guitar and Sean Burns playing upright bass About a quarter of the 224 capacity seats were purchased as VIP tickets. At 5PM, the three front rows were filled as a solo Corb Lund was greeted with cheers, sat on the edge of the stage, and began singing VIP favourites, telling backstories and conversing. After the warm and friendly performance, knowing their seats were reserved, VIPs ticket holders shopped for merch in the EPAC lobby or went for a meal and refreshment to a downtown restaurant.
Several VIP super-fans commented that it was well worth the premium to be up-close and personal with Lund.
EPAC’s doors remained open as rush seating meant coming early for a preferred perch. The merch table was double-staffed as demand was high for CDs and vinyl LPs, “It’s Better with Cows Around” hoodies and Lund album cover poster three-packs. Lots of stock meant no one was disappointed. Long before the 7:30 curtain it was rare to find two seats together, however. A group of five young men just arriving before the curtain were quickly ushered to the remaining seats.
With the theatre full, an excited ambiance and the clock ticking down to showtime, it was no surprise that when the house lights dimmed, introduction completed, and Corb Lund with the Hurtin’ Albertans appeared from stage right, pandemonium reigned.
Joyful hoots and hollers, cheers, yahoos and multiple long, wavering, high-pitched vocal trilling filled the auditorium. The band, looking fresh and ready despite being midway through a long tour of Europe/US started what was only their second performance of this acoustic set.
The show opened with two songs from Lund’s 2007 Horse Soldier Horse Soldier album. The opening bars of the title track were greeted with cheers of recognition and rewarded with loud applause as was “Especially A Paint”. The set list dipped into Lund’s deep catalogue from a long career: “May you Always have Cows Around” (Cabin Fever 2012), “Devil’s Best Dress” (Losin’ Lately Gambler 2009), “Truth Comes Out” (Hair in My Eyes Like a Highland Steer 2006) and “The Cardplayers” ( El Viejo 2024).
A tribute to the late Ian Tyson included past collaborations and Tyson songs: “Someday Soon” (1964), “The Rodeo’s Over” (Hair in My Eyes…2005), and “La Primera” (Ian Tyson Lost Herd 1999). Many fan favourites peppered the performance. Prior to the intermission we were treated to “Hard on Equipment”, “This is My Prairie” , and “Big Butch Bass Bull Fiddle”. After the break, Lund introduced his next two songs as “hillbilly music” which drew cheers of anticipation. “Family Reunion” brought out the banjo and it stayed out for “Truck Got Stuck”, “Rye Whisky, Rye Whisky” and “Time to Switch to Whisky” . The audience sang backup for both. They even performed a verse and chorus “a capella” after which Lund said “buy a t-shirt, cuz we bought too many, thanks and goodnight!” But the EPAC audience was not yet ready for their good times to end. After lengthy applause, hoots and hollers, and a prolonged chant of “Corb, Corb, Corb” finally earned them their encore: a Lund solo of “S Lazy H”. It’s a plaintive ballad chronicling a family’s loss of their sixth generation ranch. The lyrics, “I have lived with the sorrow/And I will die with the shame/For now the bank owns what’s left/Of the S Lazy H” clearly tugged at the audience’s hearts. When the Hurtin’ Albertans rejoined Lund onstage, cheers banished melancholy as “Five Dollar Bill” was warmly welcomed and earned another standing ovation fitting for a memorable evening of great melody, lyrics and artistry.
I talked with Corb Lund backstage shortly after the final song and asked him how his evening was.
“It was super fun! It’s a cool little theatre. I like it!…
We were just in Europe. I think they find cowboy stuff exotic. Europeans like that about us. I know about Alberta and our regional culture, so people here pick up on the subtleties more. It’s a little different here cause people know what I’m talking about. I grew up just outside of Taber/Cardston, so I’m pretty used to small town Alberta life.”
I asked him about the set. “It’s only the second night we’ve been doing this acoustic trio, but it’s been really fun. It’s kind of different from the big loud band. I like that too, but it’s been kind of neat because there’s a lot of space to play with. Like the guys, especially Grant (lead guitar), when he’s playing his acoustic instruments there’s so much space in the theatre for it to speak. This was a blast. Thanks for having us.”
Grant Siemans has been playing with Corb Lund for 21 years. Lund gave him props explaining that any instrument he (Epiphone guitar) and Sean Burns don’t play, Grant does! I asked Siemans to expand. He listed off what he used for this acoustic trio set. “The mandolin is a Gibson F5 that’s actually Corb’s. It’s about 10 years old. It sounds awesome! The resonator is a 1931 National. I got a steal of a deal with that one because somebody painted it brown in the 1940’s. Nobody wanted it, which was awesome! It looks baaad! The banjo; Epiphone gave us. It was a new model. I asked him about the unique guitar and playing style Siemans used for most of the evening’s performance. “That’s a Manouche guitar (gypsy jazz guitar), a Djanko Rhinehart style guitar. It was made by a Winnipeg luthier named Al Beardsell, Beardsell Guitars.” The acoustic trio has no drum kit, so Siemans played manouche guitar Le Pompe style and imitates the drum kit’s cymbals, keeping rhythm and also the chording of the melody. “I like the playing, practicing, learning. It’s not work for me.”
Pleasant duty, indeed. Especially for the night’s audience!
At that time, Stevenson moved to B.C., where he played one year of Atom and two years of Peewee. Then he returned to Drayton Valley, where he played his two years of Bantam and one year of Midget hockey.
He finished out his Minor Hockey career in B.C., where he was drafted to play Junior B Hockey in the KIJHL for the 100 Mile House Wranglers. Shortly after that, he was drafted to play for the Coquitlam Express, a Junior A team in the BCHL.
“I actually committed to Dartmouth about six weeks into my Junior A Hockey Career,” says Stevenson. He says Dartmouth approached him before he was even playing Junior A while he was at a hockey camp. At the time he assumed it was a Junior A scout, so he was surprised to realize it was a scout for Division 1 hockey.
“So I made Junior A and next thing you know I was committed to Dartmouth College. It was the best decision of my life, and I’ve never looked back.”
Stevenson signed on with the Washington Capitals after taking a tour of their facility, where he met Alexander Ovechkin. The actual sign on date was March 27, 2022.
“I had been in touch with them for a while throughout my season,” he says.
Though Stevenson had had several offers from other teams, he says he felt comfortable with Washington’s overall program and facility. “The people in the organization are second to none,” he says.
Businesses will see some changes to the local Rural Renewal Stream program come into effect on November 13.
The program, offered through the Alberta Advantage Immigration Program, allows business owners to bring in skilled workers from outside of the province or country. It also allows business owners who employ staff on a Temporary Work Visa to endorse them for permanent residency through the program.
At the October 30 town council meeting, Kundiso Nyambirai, the growth services manager, explained that they had 300 applications that they were reviewing. Between March 2023 and August 2024, the Town had endorsed 200 of those applications for consideration to the Province.
Nyambirai explained that the Province has now put a system into place to make it easier to sort through the applications on their end.
The points based system gives a better idea of which applications are most likely to be considered or approved for those municipalities endorsing them. Nyambirai says his department is reviewing the applications to see which ones would have enough points to be considered by the Province.
However, the Province is limited in the number of applications that it can put through. There are more than 70 municipalities and districts participating in the program, and the Province only has 1,900 spots they can approve in 2024.
“We are over-subscribing,” says Nyambirai. “We are endorsing 200 plus people.”
In August, the Town decided to make some changes to the way that the program would work in the community. This included limiting the number of applications to 100 each year, while also limiting the number of applications a business can submit to five. Nyambirai also suggested that limiting applications to workers who already resided in the community could help to ensure that the Town does have housing available for these applicants.
Nyambirai says the Province is currently sorting through 1,000 applications to decide on the remaining spots for the year. Councillor Monika Sherriffs agreed that the Town is sending in a higher than average amount of endorsements, stating that if there are 1,000 being considered and Drayton Valley has sent in 200, then we would be sending in many more applications than other municipalities.
Councillor Amila Gammana disagreed, saying that he believed other communities are likely doing the same. He says the real question is how many of those endorsements are receiving approval from the Province.
Nyambirai says that the municipalities are not made aware of which endorsements are approved. He says that looking into that number by contacting applicants would be very time consuming, so they cannot be sure how many of Drayton Valley’s businesses’ applications have been accepted for the program.
Sponsored Content
In the age where there’s a constant drive for more and more content, coming up with ideas of how to promote your business can become a full time job on its own. I mean – you signed up to be a business owner right? Not a videographer, copywriter, or graphic designer. The good news is print advertising works differently from the social platforms that have you constantly chasing the next batch of likes and shares.
Print advertising with your local newspaper gets you off the hamster wheel and connects you with a copywriter, graphic designer, and an ad planner who are actually interested in learning the ins and outs of your business. This person or people will work with you to generate creative ideas within your marketing budget. With their help you can get your creative juices flowing again and find ways to not just push content but to craft creative content that will be seen and prompts action.
Print ads are consumed like fine wine. Readers look at print ads longer and deeper than they do the disruptive advertising found on other media platforms. Tell me in the last time that you’ve binge scrolled your social media feeds – How many ads do you actually remember seeing? I am betting, not many.
Print ads are non-disruptive content for newspaper readers and therefore get the attention they truly deserve. They have a longer lasting impact for readers, and after all, deepening the relationship with customers is really what you are looking to do.
So here are some ways you can position your local business with print advertising.
- Thought leadership: Be a thought leader in the regional landscape of your industry. Use an ad space for how-to content, data presentation on regional trends. Newspaper readers are readers and so are more likely to read long form advertisements with interesting information. You can reuse this information on your website blogs, social platforms, podcasts and the like.
- Be action oriented: Ads are there to move the needle forward. A call to action can be as simple as moving an interested person from the print ad to “Check out our online store” – print to digital is easy to do in both the print and digital formats of your local newspaper. Using click through options and QR codes to specific URLs makes the cross over from print to digital platforms seamless.
- Event marketing: Discovering local events in the community newspaper is one of the top interest points for local readers. But don’t just churn out a generic “Come to our event”. Remember our readers enjoy spending time with the paper. Capitalize on that. When you advertise an event in the newspaper you have an opportunity to make an intimate connection so don’t treat it like a fly by night ad. Make it engaging, personal, and relevant.
- Coupons and promotions: If you are a retailer or a restaurant that has deals and promotions, newspaper readers take notice! Not only does the use of coupons help you track the effectiveness of your ad it also gets people in the door where you can start to deepen your client relationship.
- Minimize or maximize. When people book a print ad they tend to want to throw everything into it. This creates a cluttered, hard to read ad. Instead take the space to promote your one product or service that tends to get people in the door, then cross promote once you are in contact with your prospective client. Alternatively you can also use the space to create an organized product catalogue, or flier page that showcases a number of products but in an organized and thematic fashion.
By contacting your local newspaper you don’t just get an ad, you expand your marketing team exponentially. You get access to our professionals and we help you to figure out the direction you are looking to go with your business.
One local youth has seen his hard work with 4-H pay off after being selected as one of 12 youth to show their steers at the 2025 Calgary Stampede Junior Steer Classic.
Hunter Harris is a third generation 4-H member and has been part of the organization since he was 12 years old. Not only does he show cattle for 4-H, he’s also been entering open shows for the past two years. He says showing cattle is just a natural extension of his life as the son and grandson of farmers.
“I think it’s really important to know where your food comes from and I really enjoy showing,” says Harris. He says he also feels like he’s staying true to his heritage working in agriculture, which he is something he is proud of and wants to continue doing.
As an ambassador, Harris got his choice of steer from the OH Ranch this month. At the next Calgary Stampede, he will bring that steer back to show in the Calgary Stampede Junior Steer Classic under a special category for OH Beef.
He says being chosen as an ambassador is an honour and he’s excited to use the opportunity to help educate people about the importance of the industry.
“I think it means putting myself out there and trying to put out a positive image for both the Calgary Stampede and the beef industry as a whole,” says Harris. “As an ambassador, I feel I have the responsibility to try and promote the show world, the beef industry, and this way of life as much as I can.”
Beef showing a competitive sport
He says there is a lot of work that goes into showing and that he considers it a competitive sport, no different than horse showing or dog showing. Each year, Harris works with the steer or heifer he’s chosen. He’s responsible for feeding it, grooming it, and training it, which means spending time with it nearly every day for more than half a year.
“You’ve got to put in a ton of time. You have to be able to halter break it and get it tame,” says Harris. “There’s a process of training it to stand a certain way, how to respond to certain cues when you’re pulling on their halter, and how they should lead and behave in the show ring.”
It’s also important to put time into research about the proper feed for the steer. Harris says the type of food they are fed will greatly impact the standing in competition as well as the sale of the steer for butcher. He says there is a certain balance between fat and muscle that needs to be kept to make good meat.
At the show, all of the cattle get a fitting from the competitors to make sure they look their best when in the ring.
“It’s kind of like hairstyling, but for cows, in a sense,” he says.
Fitting involves cleaning the cow, blow drying them, clipping them, brushing tufts and styling them in certain ways to make the cow look its best in the show.
“It kind of brings out the best traits in them so they look like a better market animal,” he says.
Harris says he plans to attend more open shows this year and hopefully have the opportunity to help educate people about the industry. In the past, he’s spoken with young spectators at events who come up to see his cow and shared a little bit about the importance of the event.
“I just wanted to make sure they were enjoying themselves and that they learned something,” says Harris. “The ladies that were showing [the children] around were learning stuff, too. I think it’s really important to try and connect with everyone on all levels and tell them what an amazing sport it is and how important it is.”
He says that sometimes it can be sad to see the cow go after working with it for so long. But Harris says it’s important for him to remember why he is doing it in the first place, and that families will be fed well because of his efforts.
While Harris is still contemplating what the future could hold for himself in terms of a career, he’s pretty certain that he will likely end up working with cattle and in the agriculture industry. He’s already been working on building up his own herd with his time and money, and a little bit of help from his family. He feels that this will give him a headstart in life and also makes a good choice as an ambassador.
“My parents have been extremely supportive of it, and they’ve helped me out a ton,” he says.
Harris believes his experience in working with his herd makes him more knowledgeable about the industry. He’s been learning about the traditions and the work that goes into maintaining a herd, including breeding, feeding, and the general well-being of the animals.
“I think that makes me a better showman and in a better position to be an ambassador,” he says.
Those who wish to know how Harris’ steer holds up to the other 11 ambassadors will have to wait until the July 2025 Calgary Stampede or hope to catch him at one of the several shows he plans to attend.
Tomahawk to receive a $1 million dollar upgrade
For the first time ever, the Tomahawk School volleyball team was able to host a home game thanks to their new gym.
Tracey Gilmour, the new principal for the school, says the new gym was a $1 million project. It was started last May and was finally finished on October 16, hours before their opening game.
“They were bringing the scissor lift out as we brought in the net,” says Gilmour.
The Timberwolves went on to win their first home game against the Muir Lake Mustangs.
“They were a little bit worried that actually performing at home would put some pressure on them,” says Gilmour. “But they did great.”
“I was very nervous and excited at the same time,” says Layla Chausse, one of the Timberwolves.
Team practice was a challenge in the past
While the school has always had team sports, Gilmour says it’s been a challenge for the teams to practice, and they’ve never been able to host a game before. The size of the gym wasn’t necessarily the problem. The issue was a large stage that took up about a third of the space in the room.
Gilmour says the stage made it difficult for the students to play any type of sports in the gym. She says small games could work, but a full sized game wasn’t possible.
The previous principal, Fran Bell, really advocated for the students saying they should have equal opportunities to access sports and extracurriculars.
“Parkland School Division stepped up and made that investment in our school,” says Gilmour.
After years of playing away games, the team was happy to finally get to play on their home turf.
“It was really nice to play in the gym for the first time,” says Josie Woodruff, one of the players. “We’re especially grateful to be able to play a home game.” She says their team has never had the opportunity to play in a new gym before.
The fact that they were the very first people to use the gym was something the team enjoyed, as well.
Strocher says winning is just icing on the cake
“We were really excited to have our first home game and be the first ones to play in that gym,” says Isabelle Strocher. She says winning that first game was just icing on the cake.
Up until the home opener, the girls had been practicing outside on a paved area near the school. Gilmour says it hasn’t been easy for the team, but they persevered, and had won every single game going into the home opener.
“Honestly, I think what got them through was their amazing team spirit,” says Gilmour. “I’ve never seen anything like it. They’re so supportive of each other.”
That team spirit has helped the Timberwolves make it into the playoffs this year.
“We’ve finished our placement games,” says Judith Munch. “Now we just have playoffs, and we’re hoping to host one, too.”
Members of business community voice concerns over local issues
Some local businesses gathered last week to voice concerns, propose possible solutions, and brainstorm a presentation to put before town council.
Erik Bergen, one of the owners of the Drayton Valley Bakery, held a meeting on October 9 and invited all businesses in the community to come out. Bergen wanted to hear their thoughts on three specific topics: homelessness, essential service administration and the Town’s free enterprise policy.
Bergen says the idea about having a presentation has been on his mind for several months. He says he’s spoken to many business owners who feel frustrated with the Town and the direction council is taking. However, he says he felt that if everybody only talked about it and no one went to the town, nothing would get accomplished.
Along with business owners, the organizers of Warming Hearts and members of the public attended the event.
Homelessness and franchises stir debate
Bergen prepared a presentation for the event, and reviewed it several times as people came and went as they were able. He also had a petition available for attendees to sign.
As he went over his presentation, Bergen says it was difficult to focus on the problems and solutions rather than opinions.
“It did derail a little bit, just because of the opposite points of view, especially regarding the homeless,” he says.
There were some attendees who viewed the homeless issue from a more humanitarian point of view and others that felt a heavier hand was needed. But Bergen says it’s important to
remember that not all homeless people are causing the issue. There are some individuals who are making it difficult for everyone.
“I don’t want to group all people into one basket,” says Bergen. “There are people who are homeless because their house burned down or were dealt a bad hand.”
Another topic that brought up differing opinions was new franchises coming into the community. In his presentation, Bergen argued that by simply leaving the door open for any new businesses in the community, council was putting a strain on businesses that were already established.
According to Bergen, there is about one restaurant (or registered kitchen) for every 95 people in the community. There are more than eight liquor stores and six cannabis stores, 12 pizza places and more than one of some franchises.
He believes that a lack of direction from council in this matter is making it difficult for businesses to do well. Bergen says his concern is protecting the current businesses that the town already has in place and allow them to flourish.
“A lot of these restaurant owners say that they’re one franchise away from closing their doors,” says Bergen.
Town services and the need for improvement
Bergen says that many people have also noticed a disparity in the services the Town offers the community. For example, there are a number of different “nice” things the Town has spent money on like the pumptrack, disc golf, the pool etc. However, there are some struggles with providing basic services such as regular road maintenance, weed control and pest management.
“Maybe they are doing the best they can do, or maybe they got pushed to the back burner,” says Bergen.
He says that he got a lot of feedback from those who attended the meeting. As it was his first time attempting anything like this, there was a learning curve and Bergen says he’s looking forward to making improvements at another meeting that will be held at the beginning of November.
Bergen’s plan is to present a list of complaints with possible solutions to council in November.
The Town is making some changes to its Facility Code of Conduct in an effort to ensure its facilities aren’t being misused.
Cody Rossing, the manager of enforcement and emergency management, presented council with a proposed amendment to the Code of Conduct. Rossing says the Code of Conduct was put in place in August 2016. Since council expressed concern surrounding enforcement of removing homeless individuals from the Civic Centre vestibule, administration reviewed the code and came up with some suggestions.
Rossing says there are several different prohibitions that were not included in the original Code of Conduct. Most of the changes were stronger wording surrounding loitering and failing to comply with signage. While the original code prohibited smoking, it did not mention vaping, so Rossing says they have changed that.
The wording surrounding service animals was also changed to match provincial law.
The proposed changes also give more power to facility managers when it comes to banning individuals from Town facilities. They will be able to ban individuals for up to seven days. General managers and peace officers will also be able to suspend someone for up to six months. CAOs will be able to ban someone for more than six months if necessary.
“It’s putting in those different layers so the CAO isn’t involved in everything,” says Rossing.
He says there are also changes to wording surrounding the appeals process of someone who has been banned for more than 24 hours.
“And it clarifies that if someone is contravening their suspension or expulsion, then they are considered trespassing and law enforcement will be made aware for further actions,” says Rossing.
Councillor Colin Clarke raised concerns about the bans, asking if a ban from Town facilities meant all Town-owned buildings, even if there were tennants operating out of some of them. He says he worried that banning someone from the Omniplex might affect their ability to go to the Food Bank or other necessary services.
Hans van Klaveren, the acting CAO, says that typically the operator is setting those guidelines or rules for their building.
Councillor Tom McGee also spoke about the Warming Hearts Centre as the Town helps to fund the rent for the facility through grants.
In the end, it was decided that if a tenant wanted to have someone trespassed, they would contact Rossing and it would be treated like other businesses in the community. Their bans will only apply to Town owned and operated facilities.
“I’m glad to see we’re addressing this and putting the structure in place to give you the tools to do something about it,” says Councillor Rick Evans.
“I think that, in the end, our residents are going to appreciate our efforts to make the use of our facilities more enjoyable and safe, ultimately.”
Stevenson says one of the perks of making it into pro hockey is being able to choose the number for his jersey. Since his birthday is March 3, 1999, Stevenson has always had an affinity for the number 33. Now that he is with the Capitals, he can wear the number.
Though he is excited at his success, he says his mother’s encouragement and his father’s steadfast support were what helped him to succeed. “She always believed in me. I would consider my mom a keystone in that. I can’t thank her enough every day.”
Man charged after shooting near Brazeau Dam
An Edmonton man has been charged with attempted murder after an incident that took place near the Brazeau Dam last week.
Corb Lund plays to a packed house
Corb Lund live at the Eleanor Pickup Art Centre. A sold-out crowd enjoyed an acoustic trio set with the Hurtin’ Albertans, blending heartfelt ballads, fan favorites, and cowboy-inspired storytelling. VIP perks, exclusive merch, and a thrilling encore made this Alberta performance unforgettable
Changes to Rural Renewal Stream
Businesses in Drayton Valley will see some changes to the local Rural Renewal Stream program come into effect on November 13.
Five creative ways to use print advertising to supercharge your business
Print advertising with your local newspaper gets you off the hamster wheel and connects you with a copywriter, graphic designer, and an ad planner who are actually interested in learning the ins and outs of your business.
