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U of A will examine economic growth

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Drayton Valley is partnering with the University of Alberta once more; this time in an effort to study economic growth. 

On August 4, it was announced that Drayton Valley, EndPovertyEdmonton and the university were awarded a research grant from the Social Sciences and Humanity Research Council of Canada. The grant is for $285,506 and is meant to help study the different economic development approaches in Drayton Valley and Edmonton over the next three years.

“We have partnered with the University of Alberta initially to improve our programming needs here for our community and with that we have been fortunate enough to be the recipient of two grants and this is the second one,” says Nancy Dodds, town councillor.  

The study will look at the unique challenges and triumphs of both rural and urban economic development and will inform future policies and practices to create inclusive economic development.

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Community members often perform their civic duties in a variety of ways; some vote, most pay their taxes, and some volunteer their time.

The initiative, This Is Drayton Valley (TIDV), is hoping to make it easier for residents to find ways they can volunteer in their community. They’ve launched an online platform, www.lets-volunteer.com, that helps connect organizations to residents who are looking for a place to volunteer their time.

Jessica Doucette, the chair of the Healthy Community Coalition, says the idea for the platform first began when the HCC were brainstorming ways to offer programs for the clients in the  Youth Hub. The biggest obstacle was finding volunteers to help out with the programs. 

“We came up with this idea about creating an online platform that would make it easier for people to access volunteer opportunities,” says Doucette.

She says at that time, they were mostly considering the Youth Hub and looking for younger volunteers. They felt that an online platform would be the best way to reach out to that demographic.

When Kickstand Alberta became the parent organization of the Youth Hub, they found more challenges. As they were a newer provincial body, they weren’t ready to take on the project for all of their Youth Hubs. Doucette says rather than scrap the idea, they decided to offer it to the larger community.

“We realized it was actually an issue for everybody,” she says.

Originally, they had approached the Chamber of Commerce, who had already tried to make a similar platform. But as the HCC works under the Red Cross, they were told it wasn’t appropriate for them to work with an organization that only represented businesses. They continued to look and finally connected with Ryan Fynn, one of the founders of TIDV, to bring the idea to life.

The platform has been active for a couple of weeks, now, and as of November 22, there were 14 volunteers and 12 organizations on the site.

Fynn says the platform is similar to dating websites, in that the volunteers input information into a profile and then they can be matched with an organization that would best suit them. He says volunteers are encouraged to list things they are passionate about, their relevant skills, experience as a volunteer, how much time they want to commit, and which days they are open to help. Organizations can search for volunteers based on those parameters. 

“For an example, River Valley Players is looking for a part-time musical director,” says Fynn. “If a volunteer says they are passionate about music, they will be connected to them.”

Doucette says the platform can also help people connect with someone with specific skills. “We just recently did a survey through the community parenting coalition, and we found that there’s a large majority of people that are willing to share their gifts with others,” says Doucette. “We just don’t ask the right questions.”

Fynn says it would also work well for finding volunteers for events. By listing their events and indicating what’s all involved in the positions, residents with profiles can find them and help out.

Man charged after shooting near Brazeau Dam

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An Edmonton man has been charged with attempted murder after an incident that took place near the Brazeau Dam last week. 

Just before midnight on Saturday November 9, the Drayton Valley RCMP received a 911 call reporting possible shots fired near the dam. As members arrived, they received an update that a female had been shot by a man with a .22 calibre rifle. The suspect, who is believed to have been part of a group who had been hunting in the area, was arrested and taken into custody without incident. Officers administered first aid to the female victim, who was suffering from multiple gunshot wounds, until emergency medical services arrived on the scene. The female victim was transported to the University of Alberta hospital where she was listed  in critical but stable condition.

Leomer Serios Valencia, 43,  has been charged with attempted murder, using a firearm in the commission of an offence, pointing a firearm, assault  and uttering threats. After a telephone bail hearing Valencia was remanded in custody pending an appearance in Drayton Valley court.

Corb Lund plays to a packed house

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Corb Lund played the Eleanor Pickup Art Centre stage for a raucous sold-out audience Thursday evening. 

The Hurtin’ Albertans acoustic duo backing Lund were Grant Siemans on guitar and Sean Burns playing upright bass   About a quarter of the 224 capacity seats were purchased as VIP tickets.   At 5PM, the three front rows were filled as a solo Corb Lund was greeted with cheers, sat on the edge of the stage, and began singing VIP favourites, telling backstories and conversing.  After the warm and friendly performance, knowing their seats were reserved, VIPs ticket holders shopped for merch in the EPAC lobby or went for a meal and refreshment to a downtown restaurant.

Several VIP super-fans commented that it was well worth the premium to be up-close and personal with Lund.

EPAC’s doors remained open as rush seating meant coming early for a preferred perch.  The merch table was double-staffed as demand was high for CDs and vinyl LPs, “It’s Better with Cows Around” hoodies and Lund album cover poster three-packs.  Lots of stock meant no one was disappointed.  Long before the 7:30 curtain it was rare to find two seats together, however.  A group of five young men just arriving before the curtain were quickly ushered to the remaining seats. 

With the theatre full, an excited ambiance and the clock ticking down to showtime, it was no surprise that when the house lights dimmed, introduction completed, and Corb Lund with the  Hurtin’ Albertans appeared from stage right, pandemonium reigned. 

Joyful hoots and hollers, cheers, yahoos and multiple long, wavering, high-pitched vocal trilling filled the auditorium.  The band, looking fresh and ready despite being midway through a long tour of Europe/US started what was only their second performance of this acoustic set.

The show opened with two songs from Lund’s 2007 Horse Soldier Horse Soldier album.  The opening bars of the title track were greeted with cheers of recognition and rewarded with loud applause as was “Especially A Paint”. The set list dipped into Lund’s deep catalogue from a long career:  “May you Always have Cows Around” (Cabin Fever 2012), “Devil’s Best Dress” (Losin’ Lately Gambler 2009), “Truth Comes Out” (Hair in My Eyes Like a Highland Steer 2006) and “The Cardplayers” ( El Viejo 2024).

A tribute to the late Ian Tyson included past collaborations and Tyson songs: “Someday Soon” (1964), “The Rodeo’s Over” (Hair in My Eyes…2005), and “La Primera” (Ian Tyson Lost Herd 1999).  Many fan favourites peppered the performance.  Prior to the intermission we were treated to “Hard on Equipment”, “This is My Prairie” , and “Big Butch Bass Bull Fiddle”. After the break, Lund introduced his next two songs as “hillbilly music” which drew cheers of anticipation.  “Family Reunion” brought out the banjo and it stayed out for “Truck Got Stuck”,  “Rye Whisky, Rye Whisky” and  “Time to Switch to Whisky” . The audience sang backup for both.  They even performed a verse and chorus  “a capella”  after which Lund said “buy a t-shirt, cuz we bought too many, thanks and goodnight!”  But the EPAC audience was not yet ready for their good times to end.  After lengthy applause, hoots and hollers, and a prolonged chant of “Corb, Corb, Corb”  finally earned them their encore: a Lund solo of “S Lazy H”. It’s a plaintive ballad chronicling a family’s loss of their sixth generation ranch. The lyrics, “I have lived with the sorrow/And I will die with the shame/For now the bank owns what’s left/Of the S Lazy H” clearly tugged at the audience’s hearts. When the Hurtin’ Albertans rejoined Lund onstage, cheers banished melancholy as “Five Dollar Bill” was warmly welcomed and earned another standing ovation fitting for a memorable evening of great melody, lyrics and artistry.

I talked with Corb Lund backstage shortly after the final song and asked him how his evening was.

“It was super fun!  It’s a cool little theatre.  I like it!…

We were just in Europe.  I think they find cowboy stuff exotic.  Europeans like that about us. I know about Alberta and our regional culture, so people here pick up on the subtleties more. It’s a little different here cause people know what I’m talking about.  I grew up just outside of Taber/Cardston, so I’m pretty used to small town Alberta life.”

I asked him about the set.  “It’s only the second night we’ve been doing this acoustic trio, but it’s been really fun.  It’s kind of different from the big loud band. I like that too, but it’s been kind of neat because there’s a lot of space to play with.  Like the guys, especially Grant (lead guitar), when he’s playing his acoustic instruments there’s so much space in the theatre for it to speak.  This was a blast.  Thanks for having us.”

Grant Siemans has been playing with Corb Lund for 21 years.  Lund gave him props explaining that any instrument he (Epiphone guitar) and Sean Burns don’t play, Grant does! I asked Siemans to expand.  He listed off what he used for this acoustic trio set. “The mandolin is a Gibson F5 that’s actually Corb’s. It’s about 10 years old. It sounds awesome! The resonator is a 1931 National.  I got a steal of a deal with that one because somebody painted it brown in the 1940’s.  Nobody wanted it, which was awesome!  It looks baaad!  The banjo; Epiphone gave us. It was a new model.  I asked him about the unique guitar and playing style Siemans used for most of the evening’s performance.  “That’s a Manouche guitar (gypsy jazz guitar), a  Djanko Rhinehart style guitar.  It was made by a Winnipeg luthier named Al Beardsell, Beardsell Guitars.”  The acoustic trio has no drum kit, so Siemans played manouche guitar Le Pompe style and imitates the drum kit’s cymbals, keeping rhythm and also the chording of the melody. “I like the playing, practicing, learning.  It’s not work for me.”

Pleasant duty, indeed.  Especially for the night’s audience!

Changes to Rural Renewal Stream

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Businesses will see some changes to the local Rural Renewal Stream program come into effect on November 13.

The program, offered through the Alberta Advantage Immigration Program, allows business owners to bring in skilled workers from outside of the province or country. It also allows business owners who employ staff on a Temporary Work Visa to endorse them for permanent residency through the program.

At the October 30 town council meeting, Kundiso Nyambirai, the growth services manager, explained that they had 300 applications that they were reviewing. Between March 2023 and August 2024, the Town had endorsed 200 of those applications for consideration to the Province.

Nyambirai explained that the Province has now put a system into place to make it easier to sort through the applications on their end.

The points based system gives a better idea of which applications are most likely to be considered or approved for those municipalities endorsing them. Nyambirai says his department is reviewing the applications to see which ones would have enough points to be considered by the Province. 

However, the Province is limited in the number of applications that it can put through. There are more than 70 municipalities and districts participating in the program, and the Province only has 1,900 spots they can approve in 2024.

“We are over-subscribing,” says Nyambirai. “We are endorsing 200 plus people.”

In August, the Town decided to make some changes to the way that the program would work in the community. This included limiting the number of applications to 100 each year, while also limiting the number of applications a business can submit to five. Nyambirai also suggested that limiting applications to workers who already resided in the community could help to ensure that the Town does have housing available for these applicants.

Nyambirai says the Province is currently sorting through 1,000 applications to decide on the remaining spots for the year. Councillor Monika Sherriffs agreed that the Town is sending in a higher than average amount of endorsements, stating that if there are 1,000 being considered and Drayton Valley has sent in 200, then we would be sending in many more applications than other municipalities. 

Councillor Amila Gammana disagreed, saying that he believed other communities are likely doing the same. He says the real question is how many of those endorsements are receiving approval from the Province.

Nyambirai says that the municipalities are not made aware of which endorsements are approved. He says that looking into that number by contacting applicants would be very time consuming, so they cannot be sure how many of Drayton Valley’s businesses’ applications have been accepted for the program.

Five creative ways to use print advertising to supercharge your business

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In the age where there’s a constant drive for more and more content, coming up with ideas of how to promote your business can become a full time job on its own. I mean – you signed up to be a business owner right? Not a videographer, copywriter, or graphic designer. The good news is print advertising works differently from the social platforms that have you constantly chasing the next batch of likes and shares. 

Print advertising with your local newspaper gets you off the hamster wheel and connects you with a copywriter, graphic designer, and an ad planner who are actually interested in learning the ins and outs of your business. This person or people will work with you to generate creative ideas within your marketing budget. With their help you can get your creative juices flowing again and find ways to not just push content but to craft creative content that will be seen and prompts action.

Print ads are consumed like fine wine. Readers look at print ads longer and deeper than they do the disruptive advertising found on other media platforms. Tell me in the last time that you’ve binge scrolled your social media feeds – How many ads do you actually remember seeing? I am betting, not many. 

Print ads are non-disruptive content for newspaper readers and therefore get the attention they truly deserve. They have a longer lasting impact for readers, and after all, deepening the relationship with customers is really what you are looking to do. 

So here are some ways you can position your local business with print advertising.

  • Thought leadership: Be a thought leader in the regional landscape of your  industry. Use an ad space for how-to content, data presentation on regional trends. Newspaper readers are readers and so are more likely to read long form advertisements with interesting information. You can reuse this information on your website blogs, social platforms, podcasts and the like.
  • Be action oriented: Ads are there to move the needle forward. A call to action can be as simple as moving an interested person from the print ad to “Check out our online store”  – print to digital is easy to do in both the print and digital formats of your local newspaper. Using click through options and QR codes to specific URLs makes the cross over from print to digital platforms seamless. 
  • Event marketing: Discovering local events in the community newspaper is one of the top interest points for local readers. But don’t just churn out a generic “Come to our event”. Remember our readers enjoy spending time with the paper. Capitalize on that. When you advertise an event in the newspaper you have an opportunity to make an intimate connection so don’t treat it like a fly by night ad. Make it engaging, personal, and relevant. 
  • Coupons and promotions: If you are a retailer or a restaurant that has deals and promotions, newspaper readers take notice! Not only does the use of coupons help you track the effectiveness of your ad it also gets people in the door where you can start to deepen your client relationship.
  • Minimize or maximize. When people book a print ad they tend to want to throw everything into it. This creates a cluttered, hard to read ad. Instead take the space to promote your one product or service that tends to get people in the door, then cross promote once you are in contact with your prospective client.  Alternatively you can also use the space to create an organized product catalogue, or flier page that showcases a number of products but in an organized and thematic fashion. 

By contacting your local newspaper you don’t just get an ad, you expand your marketing team exponentially. You get access to our professionals and we help you to figure out the direction you are looking to go with your business. 

Hard work and heritage reflected in 4-H

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One local youth has seen his hard work with 4-H pay off after being selected as one of 12 youth  to show their steers at the 2025 Calgary Stampede Junior Steer Classic.

Hunter Harris is a third generation 4-H member and has been part of the organization since he was 12 years old. Not only does he show cattle for 4-H, he’s also been entering open shows for the past two years. He says showing cattle is just a natural extension of his life as the son and grandson of farmers.

“I think it’s really important to know where your food comes from and I really enjoy showing,” says Harris. He says he also feels like he’s staying true to his heritage working in agriculture, which he is something he is proud of and wants to continue doing.

As an ambassador, Harris got his choice of steer from the OH Ranch this month. At the next Calgary Stampede, he will bring that steer back to show in the Calgary Stampede Junior Steer Classic under a special category for OH Beef.

He says being chosen as an ambassador is an honour and he’s excited to use the opportunity to help educate people about the importance of the industry.

“I think it means putting myself out there and trying to put out a positive image for both the Calgary Stampede and the beef industry as a whole,” says Harris. “As an ambassador, I feel I have the responsibility to try and promote the show world, the beef industry, and this way of life as much as I can.”

Beef showing a competitive sport 

He says there is a lot of work that goes into showing and that he considers it a competitive sport, no different than horse showing or dog showing. Each year, Harris works with the steer or heifer he’s chosen. He’s responsible for feeding it, grooming it, and training it, which means spending time with it nearly every day for more than half a year.

“You’ve got to put in a ton of time. You have to be able to halter break it and get it tame,” says Harris. “There’s a process of training it to stand a certain way, how to respond to certain cues when you’re pulling on their halter, and how they should lead and behave in the show ring.”

It’s also important to put time into research about the proper feed for the steer. Harris says the type of food they are fed will greatly impact the standing in competition as well as the sale of the steer for butcher. He says there is a certain balance between fat and muscle that needs to be kept to make good meat.

At the show, all of the cattle get a fitting from the competitors to make sure they look their best when in the ring.

“It’s kind of like hairstyling, but for cows, in a sense,” he says.

Fitting involves cleaning the cow, blow drying them, clipping them, brushing tufts and styling them in certain ways to make the cow look its best in the show.

“It kind of brings out the best traits in them so they look like a better market animal,” he says.

Harris says he plans to attend more open shows this year and hopefully have the opportunity to help educate people about the industry. In the past, he’s spoken with young spectators at events who come up to see his cow and shared a little bit about the importance of the event.

“I just wanted to make sure they were enjoying themselves and that they learned something,” says Harris. “The ladies that were showing [the children] around were learning stuff, too. I think it’s really important to try and connect with everyone on all levels and tell them what an amazing sport it is and how important it is.”

He says that sometimes it can be sad to see the cow go after working with it for so long. But Harris says it’s important for him to remember why he is doing it in the first place, and that families will be fed well because of his efforts.

While Harris is still contemplating what the future could hold for himself in terms of a career, he’s pretty certain that he will likely end up working with cattle and in the agriculture industry. He’s already been working on building up his own herd with his time and money, and a little bit of help from his family. He feels that this will give him a headstart in life and also makes a good choice as an ambassador.

“My parents have been extremely supportive of it, and they’ve helped me out a ton,” he says.

Harris believes his experience in working with his herd makes him more knowledgeable about the industry. He’s been learning about the traditions and the work that goes into maintaining a herd, including breeding, feeding, and the general well-being of the animals.

“I think that makes me a better showman and in a better position to be an ambassador,” he says.

Those who wish to know how Harris’ steer holds up to the other 11 ambassadors will have to wait until the July 2025 Calgary Stampede or hope to catch him at one of the several shows he plans to attend.

 


“While there are certainly structural differences between  Edmonton and Drayton Valley, the lessons from each community should be mutually reinforcing  and ultimately make our collective work better,” said EPE Executive Director Erick Ambtman.  “Drayton Valley’s economic transition, resilience in the face of ongoing challenges, and their  ability to address these challenges with initiatives like the Zero-Fee tuition program and other  strategies is of particular interest as we think about the future of our inclusive economy work at EndPovertyEdmonton.”

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Community members often perform their civic duties in a variety of ways; some vote, most pay their taxes, and some volunteer their time.

The initiative, This Is Drayton Valley (TIDV), is hoping to make it easier for residents to find ways they can volunteer in their community. They’ve launched an online platform, www.lets-volunteer.com, that helps connect organizations to residents who are looking for a place to volunteer their time.

Jessica Doucette, the chair of the Healthy Community Coalition, says the idea for the platform first began when the HCC were brainstorming ways to offer programs for the clients in the  Youth Hub. The biggest obstacle was finding volunteers to help out with the programs. 

“We came up with this idea about creating an online platform that would make it easier for people to access volunteer opportunities,” says Doucette.

She says at that time, they were mostly considering the Youth Hub and looking for younger volunteers. They felt that an online platform would be the best way to reach out to that demographic.

When Kickstand Alberta became the parent organization of the Youth Hub, they found more challenges. As they were a newer provincial body, they weren’t ready to take on the project for all of their Youth Hubs. Doucette says rather than scrap the idea, they decided to offer it to the larger community.

“We realized it was actually an issue for everybody,” she says.

Originally, they had approached the Chamber of Commerce, who had already tried to make a similar platform. But as the HCC works under the Red Cross, they were told it wasn’t appropriate for them to work with an organization that only represented businesses. They continued to look and finally connected with Ryan Fynn, one of the founders of TIDV, to bring the idea to life.

The platform has been active for a couple of weeks, now, and as of November 22, there were 14 volunteers and 12 organizations on the site.

Fynn says the platform is similar to dating websites, in that the volunteers input information into a profile and then they can be matched with an organization that would best suit them. He says volunteers are encouraged to list things they are passionate about, their relevant skills, experience as a volunteer, how much time they want to commit, and which days they are open to help. Organizations can search for volunteers based on those parameters. 

“For an example, River Valley Players is looking for a part-time musical director,” says Fynn. “If a volunteer says they are passionate about music, they will be connected to them.”

Doucette says the platform can also help people connect with someone with specific skills. “We just recently did a survey through the community parenting coalition, and we found that there’s a large majority of people that are willing to share their gifts with others,” says Doucette. “We just don’t ask the right questions.”

Fynn says it would also work well for finding volunteers for events. By listing their events and indicating what’s all involved in the positions, residents with profiles can find them and help out.

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An Edmonton man has been charged with attempted murder after an incident that took place near the Brazeau Dam last week. 

Just before midnight on Saturday November 9, the Drayton Valley RCMP received a 911 call reporting possible shots fired near the dam. As members arrived, they received an update that a female had been shot by a man with a .22 calibre rifle. The suspect, who is believed to have been part of a group who had been hunting in the area, was arrested and taken into custody without incident. Officers administered first aid to the female victim, who was suffering from multiple gunshot wounds, until emergency medical services arrived on the scene. The female victim was transported to the University of Alberta hospital where she was listed  in critical but stable condition.

Leomer Serios Valencia, 43,  has been charged with attempted murder, using a firearm in the commission of an offence, pointing a firearm, assault  and uttering threats. After a telephone bail hearing Valencia was remanded in custody pending an appearance in Drayton Valley court.

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Corb Lund played the Eleanor Pickup Art Centre stage for a raucous sold-out audience Thursday evening. 

The Hurtin’ Albertans acoustic duo backing Lund were Grant Siemans on guitar and Sean Burns playing upright bass   About a quarter of the 224 capacity seats were purchased as VIP tickets.   At 5PM, the three front rows were filled as a solo Corb Lund was greeted with cheers, sat on the edge of the stage, and began singing VIP favourites, telling backstories and conversing.  After the warm and friendly performance, knowing their seats were reserved, VIPs ticket holders shopped for merch in the EPAC lobby or went for a meal and refreshment to a downtown restaurant.

Several VIP super-fans commented that it was well worth the premium to be up-close and personal with Lund.

EPAC’s doors remained open as rush seating meant coming early for a preferred perch.  The merch table was double-staffed as demand was high for CDs and vinyl LPs, “It’s Better with Cows Around” hoodies and Lund album cover poster three-packs.  Lots of stock meant no one was disappointed.  Long before the 7:30 curtain it was rare to find two seats together, however.  A group of five young men just arriving before the curtain were quickly ushered to the remaining seats. 

With the theatre full, an excited ambiance and the clock ticking down to showtime, it was no surprise that when the house lights dimmed, introduction completed, and Corb Lund with the  Hurtin’ Albertans appeared from stage right, pandemonium reigned. 

Joyful hoots and hollers, cheers, yahoos and multiple long, wavering, high-pitched vocal trilling filled the auditorium.  The band, looking fresh and ready despite being midway through a long tour of Europe/US started what was only their second performance of this acoustic set.

The show opened with two songs from Lund’s 2007 Horse Soldier Horse Soldier album.  The opening bars of the title track were greeted with cheers of recognition and rewarded with loud applause as was “Especially A Paint”. The set list dipped into Lund’s deep catalogue from a long career:  “May you Always have Cows Around” (Cabin Fever 2012), “Devil’s Best Dress” (Losin’ Lately Gambler 2009), “Truth Comes Out” (Hair in My Eyes Like a Highland Steer 2006) and “The Cardplayers” ( El Viejo 2024).

A tribute to the late Ian Tyson included past collaborations and Tyson songs: “Someday Soon” (1964), “The Rodeo’s Over” (Hair in My Eyes…2005), and “La Primera” (Ian Tyson Lost Herd 1999).  Many fan favourites peppered the performance.  Prior to the intermission we were treated to “Hard on Equipment”, “This is My Prairie” , and “Big Butch Bass Bull Fiddle”. After the break, Lund introduced his next two songs as “hillbilly music” which drew cheers of anticipation.  “Family Reunion” brought out the banjo and it stayed out for “Truck Got Stuck”,  “Rye Whisky, Rye Whisky” and  “Time to Switch to Whisky” . The audience sang backup for both.  They even performed a verse and chorus  “a capella”  after which Lund said “buy a t-shirt, cuz we bought too many, thanks and goodnight!”  But the EPAC audience was not yet ready for their good times to end.  After lengthy applause, hoots and hollers, and a prolonged chant of “Corb, Corb, Corb”  finally earned them their encore: a Lund solo of “S Lazy H”. It’s a plaintive ballad chronicling a family’s loss of their sixth generation ranch. The lyrics, “I have lived with the sorrow/And I will die with the shame/For now the bank owns what’s left/Of the S Lazy H” clearly tugged at the audience’s hearts. When the Hurtin’ Albertans rejoined Lund onstage, cheers banished melancholy as “Five Dollar Bill” was warmly welcomed and earned another standing ovation fitting for a memorable evening of great melody, lyrics and artistry.

I talked with Corb Lund backstage shortly after the final song and asked him how his evening was.

“It was super fun!  It’s a cool little theatre.  I like it!…

We were just in Europe.  I think they find cowboy stuff exotic.  Europeans like that about us. I know about Alberta and our regional culture, so people here pick up on the subtleties more. It’s a little different here cause people know what I’m talking about.  I grew up just outside of Taber/Cardston, so I’m pretty used to small town Alberta life.”

I asked him about the set.  “It’s only the second night we’ve been doing this acoustic trio, but it’s been really fun.  It’s kind of different from the big loud band. I like that too, but it’s been kind of neat because there’s a lot of space to play with.  Like the guys, especially Grant (lead guitar), when he’s playing his acoustic instruments there’s so much space in the theatre for it to speak.  This was a blast.  Thanks for having us.”

Grant Siemans has been playing with Corb Lund for 21 years.  Lund gave him props explaining that any instrument he (Epiphone guitar) and Sean Burns don’t play, Grant does! I asked Siemans to expand.  He listed off what he used for this acoustic trio set. “The mandolin is a Gibson F5 that’s actually Corb’s. It’s about 10 years old. It sounds awesome! The resonator is a 1931 National.  I got a steal of a deal with that one because somebody painted it brown in the 1940’s.  Nobody wanted it, which was awesome!  It looks baaad!  The banjo; Epiphone gave us. It was a new model.  I asked him about the unique guitar and playing style Siemans used for most of the evening’s performance.  “That’s a Manouche guitar (gypsy jazz guitar), a  Djanko Rhinehart style guitar.  It was made by a Winnipeg luthier named Al Beardsell, Beardsell Guitars.”  The acoustic trio has no drum kit, so Siemans played manouche guitar Le Pompe style and imitates the drum kit’s cymbals, keeping rhythm and also the chording of the melody. “I like the playing, practicing, learning.  It’s not work for me.”

Pleasant duty, indeed.  Especially for the night’s audience!

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Businesses will see some changes to the local Rural Renewal Stream program come into effect on November 13.

The program, offered through the Alberta Advantage Immigration Program, allows business owners to bring in skilled workers from outside of the province or country. It also allows business owners who employ staff on a Temporary Work Visa to endorse them for permanent residency through the program.

At the October 30 town council meeting, Kundiso Nyambirai, the growth services manager, explained that they had 300 applications that they were reviewing. Between March 2023 and August 2024, the Town had endorsed 200 of those applications for consideration to the Province.

Nyambirai explained that the Province has now put a system into place to make it easier to sort through the applications on their end.

The points based system gives a better idea of which applications are most likely to be considered or approved for those municipalities endorsing them. Nyambirai says his department is reviewing the applications to see which ones would have enough points to be considered by the Province. 

However, the Province is limited in the number of applications that it can put through. There are more than 70 municipalities and districts participating in the program, and the Province only has 1,900 spots they can approve in 2024.

“We are over-subscribing,” says Nyambirai. “We are endorsing 200 plus people.”

In August, the Town decided to make some changes to the way that the program would work in the community. This included limiting the number of applications to 100 each year, while also limiting the number of applications a business can submit to five. Nyambirai also suggested that limiting applications to workers who already resided in the community could help to ensure that the Town does have housing available for these applicants.

Nyambirai says the Province is currently sorting through 1,000 applications to decide on the remaining spots for the year. Councillor Monika Sherriffs agreed that the Town is sending in a higher than average amount of endorsements, stating that if there are 1,000 being considered and Drayton Valley has sent in 200, then we would be sending in many more applications than other municipalities. 

Councillor Amila Gammana disagreed, saying that he believed other communities are likely doing the same. He says the real question is how many of those endorsements are receiving approval from the Province.

Nyambirai says that the municipalities are not made aware of which endorsements are approved. He says that looking into that number by contacting applicants would be very time consuming, so they cannot be sure how many of Drayton Valley’s businesses’ applications have been accepted for the program.

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In the age where there’s a constant drive for more and more content, coming up with ideas of how to promote your business can become a full time job on its own. I mean – you signed up to be a business owner right? Not a videographer, copywriter, or graphic designer. The good news is print advertising works differently from the social platforms that have you constantly chasing the next batch of likes and shares. 

Print advertising with your local newspaper gets you off the hamster wheel and connects you with a copywriter, graphic designer, and an ad planner who are actually interested in learning the ins and outs of your business. This person or people will work with you to generate creative ideas within your marketing budget. With their help you can get your creative juices flowing again and find ways to not just push content but to craft creative content that will be seen and prompts action.

Print ads are consumed like fine wine. Readers look at print ads longer and deeper than they do the disruptive advertising found on other media platforms. Tell me in the last time that you’ve binge scrolled your social media feeds – How many ads do you actually remember seeing? I am betting, not many. 

Print ads are non-disruptive content for newspaper readers and therefore get the attention they truly deserve. They have a longer lasting impact for readers, and after all, deepening the relationship with customers is really what you are looking to do. 

So here are some ways you can position your local business with print advertising.

  • Thought leadership: Be a thought leader in the regional landscape of your  industry. Use an ad space for how-to content, data presentation on regional trends. Newspaper readers are readers and so are more likely to read long form advertisements with interesting information. You can reuse this information on your website blogs, social platforms, podcasts and the like.
  • Be action oriented: Ads are there to move the needle forward. A call to action can be as simple as moving an interested person from the print ad to “Check out our online store”  – print to digital is easy to do in both the print and digital formats of your local newspaper. Using click through options and QR codes to specific URLs makes the cross over from print to digital platforms seamless. 
  • Event marketing: Discovering local events in the community newspaper is one of the top interest points for local readers. But don’t just churn out a generic “Come to our event”. Remember our readers enjoy spending time with the paper. Capitalize on that. When you advertise an event in the newspaper you have an opportunity to make an intimate connection so don’t treat it like a fly by night ad. Make it engaging, personal, and relevant. 
  • Coupons and promotions: If you are a retailer or a restaurant that has deals and promotions, newspaper readers take notice! Not only does the use of coupons help you track the effectiveness of your ad it also gets people in the door where you can start to deepen your client relationship.
  • Minimize or maximize. When people book a print ad they tend to want to throw everything into it. This creates a cluttered, hard to read ad. Instead take the space to promote your one product or service that tends to get people in the door, then cross promote once you are in contact with your prospective client.  Alternatively you can also use the space to create an organized product catalogue, or flier page that showcases a number of products but in an organized and thematic fashion. 

By contacting your local newspaper you don’t just get an ad, you expand your marketing team exponentially. You get access to our professionals and we help you to figure out the direction you are looking to go with your business. 

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One local youth has seen his hard work with 4-H pay off after being selected as one of 12 youth  to show their steers at the 2025 Calgary Stampede Junior Steer Classic.

Hunter Harris is a third generation 4-H member and has been part of the organization since he was 12 years old. Not only does he show cattle for 4-H, he’s also been entering open shows for the past two years. He says showing cattle is just a natural extension of his life as the son and grandson of farmers.

“I think it’s really important to know where your food comes from and I really enjoy showing,” says Harris. He says he also feels like he’s staying true to his heritage working in agriculture, which he is something he is proud of and wants to continue doing.

As an ambassador, Harris got his choice of steer from the OH Ranch this month. At the next Calgary Stampede, he will bring that steer back to show in the Calgary Stampede Junior Steer Classic under a special category for OH Beef.

He says being chosen as an ambassador is an honour and he’s excited to use the opportunity to help educate people about the importance of the industry.

“I think it means putting myself out there and trying to put out a positive image for both the Calgary Stampede and the beef industry as a whole,” says Harris. “As an ambassador, I feel I have the responsibility to try and promote the show world, the beef industry, and this way of life as much as I can.”

Beef showing a competitive sport 

He says there is a lot of work that goes into showing and that he considers it a competitive sport, no different than horse showing or dog showing. Each year, Harris works with the steer or heifer he’s chosen. He’s responsible for feeding it, grooming it, and training it, which means spending time with it nearly every day for more than half a year.

“You’ve got to put in a ton of time. You have to be able to halter break it and get it tame,” says Harris. “There’s a process of training it to stand a certain way, how to respond to certain cues when you’re pulling on their halter, and how they should lead and behave in the show ring.”

It’s also important to put time into research about the proper feed for the steer. Harris says the type of food they are fed will greatly impact the standing in competition as well as the sale of the steer for butcher. He says there is a certain balance between fat and muscle that needs to be kept to make good meat.

At the show, all of the cattle get a fitting from the competitors to make sure they look their best when in the ring.

“It’s kind of like hairstyling, but for cows, in a sense,” he says.

Fitting involves cleaning the cow, blow drying them, clipping them, brushing tufts and styling them in certain ways to make the cow look its best in the show.

“It kind of brings out the best traits in them so they look like a better market animal,” he says.

Harris says he plans to attend more open shows this year and hopefully have the opportunity to help educate people about the industry. In the past, he’s spoken with young spectators at events who come up to see his cow and shared a little bit about the importance of the event.

“I just wanted to make sure they were enjoying themselves and that they learned something,” says Harris. “The ladies that were showing [the children] around were learning stuff, too. I think it’s really important to try and connect with everyone on all levels and tell them what an amazing sport it is and how important it is.”

He says that sometimes it can be sad to see the cow go after working with it for so long. But Harris says it’s important for him to remember why he is doing it in the first place, and that families will be fed well because of his efforts.

While Harris is still contemplating what the future could hold for himself in terms of a career, he’s pretty certain that he will likely end up working with cattle and in the agriculture industry. He’s already been working on building up his own herd with his time and money, and a little bit of help from his family. He feels that this will give him a headstart in life and also makes a good choice as an ambassador.

“My parents have been extremely supportive of it, and they’ve helped me out a ton,” he says.

Harris believes his experience in working with his herd makes him more knowledgeable about the industry. He’s been learning about the traditions and the work that goes into maintaining a herd, including breeding, feeding, and the general well-being of the animals.

“I think that makes me a better showman and in a better position to be an ambassador,” he says.

Those who wish to know how Harris’ steer holds up to the other 11 ambassadors will have to wait until the July 2025 Calgary Stampede or hope to catch him at one of the several shows he plans to attend.

In Drayton Valley the study will focus on the Town’s zero fee tuition initiative and how it contributes to opportunities for Drayton Valley residents and supports the local economy. 

“We are really excited to be partnering with the University of Alberta. Not only have we enhanced our access to programming for our community and we are just excited to have them as a partner at the table but to be part of a second grant together is just really such an amazing opportunity for our community,” says Dodds.

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Community members often perform their civic duties in a variety of ways; some vote, most pay their taxes, and some volunteer their time.

The initiative, This Is Drayton Valley (TIDV), is hoping to make it easier for residents to find ways they can volunteer in their community. They’ve launched an online platform, www.lets-volunteer.com, that helps connect organizations to residents who are looking for a place to volunteer their time.

Jessica Doucette, the chair of the Healthy Community Coalition, says the idea for the platform first began when the HCC were brainstorming ways to offer programs for the clients in the  Youth Hub. The biggest obstacle was finding volunteers to help out with the programs. 

“We came up with this idea about creating an online platform that would make it easier for people to access volunteer opportunities,” says Doucette.

She says at that time, they were mostly considering the Youth Hub and looking for younger volunteers. They felt that an online platform would be the best way to reach out to that demographic.

When Kickstand Alberta became the parent organization of the Youth Hub, they found more challenges. As they were a newer provincial body, they weren’t ready to take on the project for all of their Youth Hubs. Doucette says rather than scrap the idea, they decided to offer it to the larger community.

“We realized it was actually an issue for everybody,” she says.

Originally, they had approached the Chamber of Commerce, who had already tried to make a similar platform. But as the HCC works under the Red Cross, they were told it wasn’t appropriate for them to work with an organization that only represented businesses. They continued to look and finally connected with Ryan Fynn, one of the founders of TIDV, to bring the idea to life.

The platform has been active for a couple of weeks, now, and as of November 22, there were 14 volunteers and 12 organizations on the site.

Fynn says the platform is similar to dating websites, in that the volunteers input information into a profile and then they can be matched with an organization that would best suit them. He says volunteers are encouraged to list things they are passionate about, their relevant skills, experience as a volunteer, how much time they want to commit, and which days they are open to help. Organizations can search for volunteers based on those parameters. 

“For an example, River Valley Players is looking for a part-time musical director,” says Fynn. “If a volunteer says they are passionate about music, they will be connected to them.”

Doucette says the platform can also help people connect with someone with specific skills. “We just recently did a survey through the community parenting coalition, and we found that there’s a large majority of people that are willing to share their gifts with others,” says Doucette. “We just don’t ask the right questions.”

Fynn says it would also work well for finding volunteers for events. By listing their events and indicating what’s all involved in the positions, residents with profiles can find them and help out.

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An Edmonton man has been charged with attempted murder after an incident that took place near the Brazeau Dam last week. 

Just before midnight on Saturday November 9, the Drayton Valley RCMP received a 911 call reporting possible shots fired near the dam. As members arrived, they received an update that a female had been shot by a man with a .22 calibre rifle. The suspect, who is believed to have been part of a group who had been hunting in the area, was arrested and taken into custody without incident. Officers administered first aid to the female victim, who was suffering from multiple gunshot wounds, until emergency medical services arrived on the scene. The female victim was transported to the University of Alberta hospital where she was listed  in critical but stable condition.

Leomer Serios Valencia, 43,  has been charged with attempted murder, using a firearm in the commission of an offence, pointing a firearm, assault  and uttering threats. After a telephone bail hearing Valencia was remanded in custody pending an appearance in Drayton Valley court.

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Corb Lund played the Eleanor Pickup Art Centre stage for a raucous sold-out audience Thursday evening. 

The Hurtin’ Albertans acoustic duo backing Lund were Grant Siemans on guitar and Sean Burns playing upright bass   About a quarter of the 224 capacity seats were purchased as VIP tickets.   At 5PM, the three front rows were filled as a solo Corb Lund was greeted with cheers, sat on the edge of the stage, and began singing VIP favourites, telling backstories and conversing.  After the warm and friendly performance, knowing their seats were reserved, VIPs ticket holders shopped for merch in the EPAC lobby or went for a meal and refreshment to a downtown restaurant.

Several VIP super-fans commented that it was well worth the premium to be up-close and personal with Lund.

EPAC’s doors remained open as rush seating meant coming early for a preferred perch.  The merch table was double-staffed as demand was high for CDs and vinyl LPs, “It’s Better with Cows Around” hoodies and Lund album cover poster three-packs.  Lots of stock meant no one was disappointed.  Long before the 7:30 curtain it was rare to find two seats together, however.  A group of five young men just arriving before the curtain were quickly ushered to the remaining seats. 

With the theatre full, an excited ambiance and the clock ticking down to showtime, it was no surprise that when the house lights dimmed, introduction completed, and Corb Lund with the  Hurtin’ Albertans appeared from stage right, pandemonium reigned. 

Joyful hoots and hollers, cheers, yahoos and multiple long, wavering, high-pitched vocal trilling filled the auditorium.  The band, looking fresh and ready despite being midway through a long tour of Europe/US started what was only their second performance of this acoustic set.

The show opened with two songs from Lund’s 2007 Horse Soldier Horse Soldier album.  The opening bars of the title track were greeted with cheers of recognition and rewarded with loud applause as was “Especially A Paint”. The set list dipped into Lund’s deep catalogue from a long career:  “May you Always have Cows Around” (Cabin Fever 2012), “Devil’s Best Dress” (Losin’ Lately Gambler 2009), “Truth Comes Out” (Hair in My Eyes Like a Highland Steer 2006) and “The Cardplayers” ( El Viejo 2024).

A tribute to the late Ian Tyson included past collaborations and Tyson songs: “Someday Soon” (1964), “The Rodeo’s Over” (Hair in My Eyes…2005), and “La Primera” (Ian Tyson Lost Herd 1999).  Many fan favourites peppered the performance.  Prior to the intermission we were treated to “Hard on Equipment”, “This is My Prairie” , and “Big Butch Bass Bull Fiddle”. After the break, Lund introduced his next two songs as “hillbilly music” which drew cheers of anticipation.  “Family Reunion” brought out the banjo and it stayed out for “Truck Got Stuck”,  “Rye Whisky, Rye Whisky” and  “Time to Switch to Whisky” . The audience sang backup for both.  They even performed a verse and chorus  “a capella”  after which Lund said “buy a t-shirt, cuz we bought too many, thanks and goodnight!”  But the EPAC audience was not yet ready for their good times to end.  After lengthy applause, hoots and hollers, and a prolonged chant of “Corb, Corb, Corb”  finally earned them their encore: a Lund solo of “S Lazy H”. It’s a plaintive ballad chronicling a family’s loss of their sixth generation ranch. The lyrics, “I have lived with the sorrow/And I will die with the shame/For now the bank owns what’s left/Of the S Lazy H” clearly tugged at the audience’s hearts. When the Hurtin’ Albertans rejoined Lund onstage, cheers banished melancholy as “Five Dollar Bill” was warmly welcomed and earned another standing ovation fitting for a memorable evening of great melody, lyrics and artistry.

I talked with Corb Lund backstage shortly after the final song and asked him how his evening was.

“It was super fun!  It’s a cool little theatre.  I like it!…

We were just in Europe.  I think they find cowboy stuff exotic.  Europeans like that about us. I know about Alberta and our regional culture, so people here pick up on the subtleties more. It’s a little different here cause people know what I’m talking about.  I grew up just outside of Taber/Cardston, so I’m pretty used to small town Alberta life.”

I asked him about the set.  “It’s only the second night we’ve been doing this acoustic trio, but it’s been really fun.  It’s kind of different from the big loud band. I like that too, but it’s been kind of neat because there’s a lot of space to play with.  Like the guys, especially Grant (lead guitar), when he’s playing his acoustic instruments there’s so much space in the theatre for it to speak.  This was a blast.  Thanks for having us.”

Grant Siemans has been playing with Corb Lund for 21 years.  Lund gave him props explaining that any instrument he (Epiphone guitar) and Sean Burns don’t play, Grant does! I asked Siemans to expand.  He listed off what he used for this acoustic trio set. “The mandolin is a Gibson F5 that’s actually Corb’s. It’s about 10 years old. It sounds awesome! The resonator is a 1931 National.  I got a steal of a deal with that one because somebody painted it brown in the 1940’s.  Nobody wanted it, which was awesome!  It looks baaad!  The banjo; Epiphone gave us. It was a new model.  I asked him about the unique guitar and playing style Siemans used for most of the evening’s performance.  “That’s a Manouche guitar (gypsy jazz guitar), a  Djanko Rhinehart style guitar.  It was made by a Winnipeg luthier named Al Beardsell, Beardsell Guitars.”  The acoustic trio has no drum kit, so Siemans played manouche guitar Le Pompe style and imitates the drum kit’s cymbals, keeping rhythm and also the chording of the melody. “I like the playing, practicing, learning.  It’s not work for me.”

Pleasant duty, indeed.  Especially for the night’s audience!

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Businesses will see some changes to the local Rural Renewal Stream program come into effect on November 13.

The program, offered through the Alberta Advantage Immigration Program, allows business owners to bring in skilled workers from outside of the province or country. It also allows business owners who employ staff on a Temporary Work Visa to endorse them for permanent residency through the program.

At the October 30 town council meeting, Kundiso Nyambirai, the growth services manager, explained that they had 300 applications that they were reviewing. Between March 2023 and August 2024, the Town had endorsed 200 of those applications for consideration to the Province.

Nyambirai explained that the Province has now put a system into place to make it easier to sort through the applications on their end.

The points based system gives a better idea of which applications are most likely to be considered or approved for those municipalities endorsing them. Nyambirai says his department is reviewing the applications to see which ones would have enough points to be considered by the Province. 

However, the Province is limited in the number of applications that it can put through. There are more than 70 municipalities and districts participating in the program, and the Province only has 1,900 spots they can approve in 2024.

“We are over-subscribing,” says Nyambirai. “We are endorsing 200 plus people.”

In August, the Town decided to make some changes to the way that the program would work in the community. This included limiting the number of applications to 100 each year, while also limiting the number of applications a business can submit to five. Nyambirai also suggested that limiting applications to workers who already resided in the community could help to ensure that the Town does have housing available for these applicants.

Nyambirai says the Province is currently sorting through 1,000 applications to decide on the remaining spots for the year. Councillor Monika Sherriffs agreed that the Town is sending in a higher than average amount of endorsements, stating that if there are 1,000 being considered and Drayton Valley has sent in 200, then we would be sending in many more applications than other municipalities. 

Councillor Amila Gammana disagreed, saying that he believed other communities are likely doing the same. He says the real question is how many of those endorsements are receiving approval from the Province.

Nyambirai says that the municipalities are not made aware of which endorsements are approved. He says that looking into that number by contacting applicants would be very time consuming, so they cannot be sure how many of Drayton Valley’s businesses’ applications have been accepted for the program.

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In the age where there’s a constant drive for more and more content, coming up with ideas of how to promote your business can become a full time job on its own. I mean – you signed up to be a business owner right? Not a videographer, copywriter, or graphic designer. The good news is print advertising works differently from the social platforms that have you constantly chasing the next batch of likes and shares. 

Print advertising with your local newspaper gets you off the hamster wheel and connects you with a copywriter, graphic designer, and an ad planner who are actually interested in learning the ins and outs of your business. This person or people will work with you to generate creative ideas within your marketing budget. With their help you can get your creative juices flowing again and find ways to not just push content but to craft creative content that will be seen and prompts action.

Print ads are consumed like fine wine. Readers look at print ads longer and deeper than they do the disruptive advertising found on other media platforms. Tell me in the last time that you’ve binge scrolled your social media feeds – How many ads do you actually remember seeing? I am betting, not many. 

Print ads are non-disruptive content for newspaper readers and therefore get the attention they truly deserve. They have a longer lasting impact for readers, and after all, deepening the relationship with customers is really what you are looking to do. 

So here are some ways you can position your local business with print advertising.

  • Thought leadership: Be a thought leader in the regional landscape of your  industry. Use an ad space for how-to content, data presentation on regional trends. Newspaper readers are readers and so are more likely to read long form advertisements with interesting information. You can reuse this information on your website blogs, social platforms, podcasts and the like.
  • Be action oriented: Ads are there to move the needle forward. A call to action can be as simple as moving an interested person from the print ad to “Check out our online store”  – print to digital is easy to do in both the print and digital formats of your local newspaper. Using click through options and QR codes to specific URLs makes the cross over from print to digital platforms seamless. 
  • Event marketing: Discovering local events in the community newspaper is one of the top interest points for local readers. But don’t just churn out a generic “Come to our event”. Remember our readers enjoy spending time with the paper. Capitalize on that. When you advertise an event in the newspaper you have an opportunity to make an intimate connection so don’t treat it like a fly by night ad. Make it engaging, personal, and relevant. 
  • Coupons and promotions: If you are a retailer or a restaurant that has deals and promotions, newspaper readers take notice! Not only does the use of coupons help you track the effectiveness of your ad it also gets people in the door where you can start to deepen your client relationship.
  • Minimize or maximize. When people book a print ad they tend to want to throw everything into it. This creates a cluttered, hard to read ad. Instead take the space to promote your one product or service that tends to get people in the door, then cross promote once you are in contact with your prospective client.  Alternatively you can also use the space to create an organized product catalogue, or flier page that showcases a number of products but in an organized and thematic fashion. 

By contacting your local newspaper you don’t just get an ad, you expand your marketing team exponentially. You get access to our professionals and we help you to figure out the direction you are looking to go with your business. 

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One local youth has seen his hard work with 4-H pay off after being selected as one of 12 youth  to show their steers at the 2025 Calgary Stampede Junior Steer Classic.

Hunter Harris is a third generation 4-H member and has been part of the organization since he was 12 years old. Not only does he show cattle for 4-H, he’s also been entering open shows for the past two years. He says showing cattle is just a natural extension of his life as the son and grandson of farmers.

“I think it’s really important to know where your food comes from and I really enjoy showing,” says Harris. He says he also feels like he’s staying true to his heritage working in agriculture, which he is something he is proud of and wants to continue doing.

As an ambassador, Harris got his choice of steer from the OH Ranch this month. At the next Calgary Stampede, he will bring that steer back to show in the Calgary Stampede Junior Steer Classic under a special category for OH Beef.

He says being chosen as an ambassador is an honour and he’s excited to use the opportunity to help educate people about the importance of the industry.

“I think it means putting myself out there and trying to put out a positive image for both the Calgary Stampede and the beef industry as a whole,” says Harris. “As an ambassador, I feel I have the responsibility to try and promote the show world, the beef industry, and this way of life as much as I can.”

Beef showing a competitive sport 

He says there is a lot of work that goes into showing and that he considers it a competitive sport, no different than horse showing or dog showing. Each year, Harris works with the steer or heifer he’s chosen. He’s responsible for feeding it, grooming it, and training it, which means spending time with it nearly every day for more than half a year.

“You’ve got to put in a ton of time. You have to be able to halter break it and get it tame,” says Harris. “There’s a process of training it to stand a certain way, how to respond to certain cues when you’re pulling on their halter, and how they should lead and behave in the show ring.”

It’s also important to put time into research about the proper feed for the steer. Harris says the type of food they are fed will greatly impact the standing in competition as well as the sale of the steer for butcher. He says there is a certain balance between fat and muscle that needs to be kept to make good meat.

At the show, all of the cattle get a fitting from the competitors to make sure they look their best when in the ring.

“It’s kind of like hairstyling, but for cows, in a sense,” he says.

Fitting involves cleaning the cow, blow drying them, clipping them, brushing tufts and styling them in certain ways to make the cow look its best in the show.

“It kind of brings out the best traits in them so they look like a better market animal,” he says.

Harris says he plans to attend more open shows this year and hopefully have the opportunity to help educate people about the industry. In the past, he’s spoken with young spectators at events who come up to see his cow and shared a little bit about the importance of the event.

“I just wanted to make sure they were enjoying themselves and that they learned something,” says Harris. “The ladies that were showing [the children] around were learning stuff, too. I think it’s really important to try and connect with everyone on all levels and tell them what an amazing sport it is and how important it is.”

He says that sometimes it can be sad to see the cow go after working with it for so long. But Harris says it’s important for him to remember why he is doing it in the first place, and that families will be fed well because of his efforts.

While Harris is still contemplating what the future could hold for himself in terms of a career, he’s pretty certain that he will likely end up working with cattle and in the agriculture industry. He’s already been working on building up his own herd with his time and money, and a little bit of help from his family. He feels that this will give him a headstart in life and also makes a good choice as an ambassador.

“My parents have been extremely supportive of it, and they’ve helped me out a ton,” he says.

Harris believes his experience in working with his herd makes him more knowledgeable about the industry. He’s been learning about the traditions and the work that goes into maintaining a herd, including breeding, feeding, and the general well-being of the animals.

“I think that makes me a better showman and in a better position to be an ambassador,” he says.

Those who wish to know how Harris’ steer holds up to the other 11 ambassadors will have to wait until the July 2025 Calgary Stampede or hope to catch him at one of the several shows he plans to attend.

Corb Lund and band on stage, top photo

Corb Lund plays to a packed house

Corb Lund live at the Eleanor Pickup Art Centre. A sold-out crowd enjoyed an acoustic trio set with the Hurtin’ Albertans, blending heartfelt ballads, fan favorites, and cowboy-inspired storytelling. VIP perks, exclusive merch, and a thrilling encore made this Alberta performance unforgettable

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