Drayton Valley is partnering with the University of Alberta once more; this time in an effort to study economic growth.
On August 4, it was announced that Drayton Valley, EndPovertyEdmonton and the university were awarded a research grant from the Social Sciences and Humanity Research Council of Canada. The grant is for $285,506 and is meant to help study the different economic development approaches in Drayton Valley and Edmonton over the next three years.
Living Spirit United Church
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“We have partnered with the University of Alberta initially to improve our programming needs here for our community and with that we have been fortunate enough to be the recipient of two grants and this is the second one,” says Nancy Dodds, town councillor.
The study will look at the unique challenges and triumphs of both rural and urban economic development and will inform future policies and practices to create inclusive economic development.
Members of local indigenous groups are working toward opening a charter school with the goal of offering students an education that goes beyond academics.
Charlene Bearhead, a member of the board for the Roots of Resilience not-for-profit society, says the group is applying to the Minister of Education to be able to open a charter school in Drayton Valley, with a goal of opening in September.
The society is hosting an information night on February 13 from 5-7:30 p.m. at the Holiday Inn Express.
Bearhead says her 40 years of working in education has made it clear that the system is failing children and staff as human beings.
“I’m always a big believer in doing the best you can to try to work with what exists already and do what you can to help guide that,” says Bearhead.
She worked within the system, and recently served as a school board trustee, but she says people weren’t ready to progress with changes she feels need to be made.
The goal of opening the charter school is to offer a learning experience that encompasses a child’s entire wellbeing, including mental and spiritual health, along with teaching Alberta’s curriculum. While the students will learn from methods that indigenous people have always used for passing on knowledge, Bearhead says the school isn’t just open to indigenous children. Any child in the area from Kindergarten to grade 12 will be welcome to attend.
One thing that Bearhead wants the public to be aware of regarding charter schools is that they are still public schools. Roots of Resilience will be funded in the same manner that Wild Rose School Division and the St. Thomas Aquinas Roman Catholic School Division are.
“One lady said to me, ‘This sounds so amazing Charlene, but I really struggle with anything that takes away from public schools,’” says Bearhead. “I had to say to her ‘This is public education. This is public school.’”
She says there are only provisions for charter schools in Alberta. Charter schools receive the same funding for facilities, transportations, and other expenses, and the same requirements to follow the Alberta curriculum and the Education Act. Just like any other public school, parents do not have to pay extra to enrol their children in a charter school.
“But they are intended to be schools of choice,” says Bearhead. “They give parents and kids a choice in their education.”
However, charter schools are not without controversy. According to the website of Alberta Teachers’ Association, “there is only one pot of money for schools in Alberta. When money is diverted to private and charter schools, it leaves public schools in a funding shortfall.”
Bearhead says charter schools have to offer a unique approach to education that isn’t available in the geographic area. Bearhead says it’s important to the RoR society to define the holistic success for the school, which means the students will be doing better in body, mind, and soul, as well as academically.
She says that pushing people hard to do well academically while ignoring all other aspects of the student’s progress doesn’t work well. For Bearhead, it’s important for educators to meet the students where they’re at, value them as human beings, offer them a safe environment, and offer opportunities for the students to see themselves reflected in what is being taught.
Along with the regular curriculum, Bearhead says they plan to offer language programs for those who are interested in learning the language of their ancestors to help those students connect with their heritage.
Wendy Snow, the Interim District Captain in the Otipemisiwak Metis Government for District Eight and member of the RoR society, says she feels her own children would have benefitted from what the proposed school will be offering.
Snow says she has two children as well as a niece that she is the guardian of. With all three of them going to school in Drayton, she says they went to almost every school in the community.
“I found that it was very lacking as far as teaching to our culture,” says Snow.
She says every year she would fill out the demographic forms, indicating that her children were indigenous, knowing that the school division would get additional funding for those students.
“I found that all of the funding in the Wild Rose School Division went to Rocky Mountain House,” she says. “All the programming, all the culture stuff, everything went to Rocky Mountain House.”
Like Bearhead, Snow wanted to work with the system and try to help improve things. She ran twice for school board trustee, but did not get elected.
“I’ve always wanted to see more funding and programming and culture stuff in this area, just like there is in Rocky Mountain House,” says Snow.
Bearhead says the RoR school will resonate with indigenous children.
“An indigenous pedagogy, or approach to education, is about physical, mental, social, emotional, and spiritual [well-being]. Whatever that means to you. Everyone is indigenous to somewhere,” says Bearhead.
She says public charter schools are smaller and have unique approaches to education.
“They are actually intended to be models for how education could happen in any or all public schools,” she says.
Bearhead says when the students see themselves reflected in the content they’re learning, they have a better chance of relating to it and absorbing it.
By making the students the centre of the system, educators can focus on the whole child, not just the content they’re supposed to be learning. She says each student has different strengths, weaknesses, interests, and paths. In their school, they plan to help students excel at their strengths, offer support for their weaknesses, and encourage their interests and plans.
Another important part of education is offering the students a safe space.
“If kids are terrified, if kids are being bullied, if kids don’t feel safe, how can they focus on learning?” says Bearhead. “That’s just human instinct. That’s survival.”
She says if students are feeling ostracized, alienated, or left out, it’s more challenging for them to learn.
Roots of Resilience will also offer hands-on learning for students. This experiential learning will be land-based, which means there will be more of a balance between indoor and outdoor learning. She says there are many different areas of the curriculum that can be taught outdoors beyond science and physical education.
“For me, when you do something, rather than just read about it or hear about it, it becomes ingrained in you,” she says.
Snow says she wants to see children in the area have an opportunity to choose an education that best suits them.
“I think it just gives them a great basis for success later on in life,” says Snow.
Learning About the Newspaper
Grade 4: Let's learn about the Newspaper
What is a newspaper?
A newspaper is a collection of stories, photos, advertisements, columns and letters that represent the collective news and mood of your community at a given point in time.
Types of Newspaper
National Newspapers: National Post, Globe and Mail
Provincial Newspapers: Edmonton Journals, Calgary Harold
Regional/Local Newspapers: That Us! Often locally owned, family started and some are 60-100 years old.
Other Regional:
Activity 1: Get to know the newspaper
Activity: Seek and Find
What you need: 1 piece of paper, 1 pencil, 1 Free Press Newspaper
- Get into teams of 4
- On a piece of paper write down numbers 1-5
- Find these 5 things in the paper
- Bring your answers up to me and shake the bottle when you’re done
- Fastest team gets a prize
And Go....
- What is the tagline under the “Free Press” masthead on pg. 1?
- Who wrote the letter about the ski hill?
- Who took the photo on pg. 11?
- Name one business in the business directory?
- Who is the editor of newspaper (name): _____________
Getting in front of eyeballs: How is the newspaper distributed?
Making sure the newspaper is seen is a big part of having a local newspaper. Distribution channels helps to make this happen. The Free Press has 3 distribution channels.
1. Email Subscriptions
2. Canada Post mail subscriptions
3. Free pickup in retail locations
Fact Checking and Credtiability
“Thou shalt not lie.” Why do you think it is important not to lie?
Creditability is the foundation of any newspaper. If your readers cannot trust what you are writing you won’t have an audience for long. This is why our editor spend much of his time fact checking, and rechecking facts in the stories we publish.
Activity 2: Examine a story
Read: “Councillor Responds to Allegations”
What are some facts in this story that needed to be checked?
Activity 3: Telephone fact checking
- Get into 2 long lines
- Teacher select 2 people to be “fact checkers”
- Beginning at the start whisper message into your neighbours ear, and continue down the line.
- Once the message gets to a fact checker, the fact checker will give a thumbs up to continue telephone if the message is correct or go back to the start of the line to restart the telephone if the message is incorrect.
Here are some sources we use to check facts:
Call people to confirm information
Voice record interviews
Use multiple sources
Discussion: What ways can you check the facts for school projects?
Jobs at a newspaper
Running a newspaper requires a team. Each person contributes to the success of the paper. Below are some jobs that people have to making a successful local newspaper.
Activity 4: Who does what?
In groups of 4 go to PAGE 1 and PAGE 9 of the newspaper and label who did what.
E = Editor
R = Reporter
GD = Graphic Designer
C = Columnist
S = Sales
Activity 5: Conducting an Interview Speed Style
Interviewing people is a major job of a newspaper reporter. To conduct a good interview you need these three elements:
1. Questions; open ended
2. Paper and pen, or recorder
3. Listening ears and eyes
Open Ended Questions
Open ended questions are questions that get people talking. The are not yes or no questions. They are “How,” “Who,” and “What” questions.
Example: How did you feel winning the basketball game? What inspired you to write that story?
Never go to a newspaper interview without a recording device; Paper, pen, voice recorder or texting device. Reporters often quote and paraphrase their subjects and accuracy is key.
Quote: “I love to teach,” Kormysh said.
Paraphrase: Kormysh said she loves teahing.
Recording Tool
Active listening
Active listening means you are listening with your ears (close your mouth), your eyes and your body language. The key to a good interview is to get the other person talking this means you have to stop talking.
Speed Interview Game
- Take out a piece of paper.
2. Write down 1 open ended question you can ask your classmates
3. Break out in to two lines
4. When I say go, line A is going to ask classmates your question and record the answer.
5. Line A takes A step to the Right, and Line B asks their classmates their question.
6. Record their answers.
7. Discussion: How was your experience? How accurate did you record?
Final Activity 6: Photo and Feedback
Take the handout and answer the following question.
A. What is one thing I learned about the newspaper?
B. Gather for a Group Photo
Mental health calls drain resources
Police in Drayton Valley have seen an increase in the last year of arrests made under the Mental Health Act. Earlier this month Staff Sergeant Ryan Hoetmer told town council that calls of that type have seen a steady increase over the past several years, and they remain a big drain on resources for the Town.
Hoetmer explained that when the officers take somebody into custody under the act, they then take that person to the Centennial Centre for Mental Health in Ponoka. He says the drive itself eats up several hours of the officer’s time, but they also have to wait until staff at the centre take over.
He said the Centennial Centre has been working to make the intake process more efficient. In the past, officers have had to wait a couple of hours. Now, he says they make a call when they are on their way, and usually the intake is complete within half an hour.
When asked how long people are kept at the hospital, Hoetmer explained that they were normally kept for a week or two. At most, he believes they might be kept for a month.
Many of their calls under the Mental Health Act are from people the RCMP are already aware of, and Hoetmer says it can be a challenge keeping on top of those cases.
He says the RCMP bring the subject into the hospital. Once they are deemed healthy enough to depart, the person is often sent back to their community in a cab. After that, the individuals are in the same position they were in prior to the process beginning.
“I’m a big believer that there’s a bit of a gap there,” said Hoetmer. “When they are sent in a cab back to Drayton, they’re put back into the same position as before. There is no follow up program or some place for them to go in between.”
He said often RCMP watch the individuals as their mental health slowly declines until they have the grounds to apprehend them again.
Councillor Amila Gammana asked Hoetmer if he felt the reason people were being released on such a short timeline was due to a lack of resources. Hoetmer said he wasn’t sure what the reason for it was and that Alberta Health Services would better be able to answer that.
“I would hope it’s not a resourcing concern, that when the doctor is making their determination they are healthy enough to leave the facility,” he said. “But they have pressures, I’m sure, just like everybody else.”
Mayor Nancy Dodds asked Hoetmer if he’d seen an increase in resources since the new pillar ministries had been put into place, but Hoetmer says thus far they haven’t seen a change.
“We still have our one [Regional Police and Crisis Team] that operates out of Rocky, but as I’ve talked about before they are in our community maybe once a week,” said Hoetmer.
This means if there is an emergent issue that requires a response, the RPACT are not the ones who are responding to the call. It is instead left to the members of the Drayton Valley detachment.
“They do lots of follow up for us, but it’s our members that are doing the apprehensions and are going to the crisis when it’s happening,” said Hoetmer.
Support group for new Canadians
Moving to a new place can be stressful even if you are only moving one town over, but if you’re coming in from a different country, it can be overwhelming.
Verna Wicks, with Drayton Valley Community Learning (DVCL), is working together with other organizations in the community to build a Newcomers Support Team. The group is geared toward connecting people moving to the town or county with services they will need to get established.
What might feel like common sense to many people is not so easy for New Canadians. If they aren’t fluent in English or don’t know anyone in the area, setting up basics, like bank accounts and getting set up with Alberta Health Care could seem nearly impossible.
Wicks says interested parties decided to offer those supports early in 2024, but it wasn’t until DVCL received some grant funding last fall that they were able to hire someone for the group.
She says there are a number of groups who have been involved in setting up the team, including Family and Community Support Services, Alberta Health Services, the Multicultural Association, the library, the Town, the Chamber of Commerce, the Alberta Government, and many members of the public.
Similar to the Youth Hub, the support team is aiming to be a one stop connection point for newcomers. Wicks says the goal is to open a welcome centre that they can be directed to. At the centre, the newcomers will be connected with people and services in the community to help get them settled in.
Along with information and support, Wicks says they hope to also be able to give out a care package.
“We’re hoping that we’ll have some supplies for them if they need clothing or things for babies,” says Wicks.
The team would also like to host social events to help them meet new people. Last fall, they held their first welcoming event.
“That was open to newcomers and people from the community who wanted to welcome them,” she says.
Right now, the team is looking around the area to see which services are already being offered. Then, if they find any gaps, they can step up and provide something to meet those needs.
They are also putting together a document that can be given to immigrants in the community. She says it will contain a lot of basic information including contacts for different religious groups, and contacts for community and emergency services.
Wicks says there’s also a balance that the team needs to find. Right now there are many newcomers coming to the community. Some are refugees, some are looking for work, and others are coming through programs like the Rural Renewal Stream. However, the amount of newcomers may not always be so high.
She says there are also concerns about steady government funding. Recently, the federal government announced they would be cutting back on funding for support services for new immigrants. While the brunt of that will likely be felt in larger centres, Wicks says it’s making them cautious about asking for funds from any level of government.
The grant the team received in 2024 was renewed for 2025, but they won’t know for sure if it’s renewed for 2026 late 2025 or early 2026.
Anyone looking for more information about the team or the support they provide can reach out to Wicks at settlementservices@dvcommunitylearning.ca.
Bus association reaches end of the road
All good things must come to an end. The Drayton Valley Community Bus Association, which has been a fixture in the area since the 1970s, has ceased operations.
In an interview with the Free Press last week, Wendell Smith, the association’s treasurer, said a number of factors played a part in the decision to close effective December 21 last year. The majority of those factors revolved around increasing expenses and declining ridership.
“Diesel fuel is higher, insurance is higher. People don’t want to pay,” he said.
The bus association has played an important part in the growth of Drayton Valley. It was incorporated in May of 1973 by local business owners who were concerned about highway safety and who wanted to contribute something positive to the community.
“They bought a bus and founded the bus association and it’s been running ever since,” said Smith.
Over the last half century the bus association has covered hundreds of thousands of kilometres taking local residents to events across this part of Alberta and further afield. Many of those journeys were on school field trips or for minor hockey or other sports. Smith, who has been driving since 2001, said he’s happy to have played a part in the lives of so many local residents and is proud of the association’s record for getting people where they needed to be.
“We drove the Thunder for 25 years,” he said. “In all those years we were never late for an out of town game.”
Smith says at one point the association operated as many as “six or seven” buses. However, changing times have seen increasing numbers of potential riders using their own vehicles to attend out of town events. In recent years the number of buses operated by the association decreased to three; a 58 passenger coach, a 21 passenger mini bus and a 44 passenger school bus. Declining demand for busing means that those vehicles will now be put up for sale.
“The economy is hurting everybody,” he said. “If the economy isn’t booming people don’t have the money to hire a bus. I can’t blame any business for not using the service … The money’s just not there.”
Town responds to business concerns
After concerns raised at a pair of public meetings late last year, interim CAO for Drayton Valley, Pat Vincent, demonstrated the Town’s commitment to businesses and residents by presenting council with a detailed report that spoke to a range of issues at the last Governance and Priorities meeting.
Erik Bergen, a local business owner, came forward on November 20 with a presentation he had put together after having two open meetings with businesses in the community earlier in the fall. In his presentation, Bergen highlighted three main areas of concern: the homeless population, Town services and communications, and the free enterprise market in the community.
Bergen outlined several of those concerns as well as possible solutions for council to consider.
In the report Vincent brought forward, there were five separate responses from management involved in the areas that the businesses had issue with.
Enforcement services touched on several areas brought forth by Bergen. This included listing the various bylaws and acts that already addressed many of the areas of concern with the homeless population. The Community Standards Bylaw, the Municipal Government Act, and provincial trespassing legislation combined cover sleeping in public places, public disruption, loitering, public urination and defecation, unauthorized encampments, open fire, storage of personal items, and dumpster diving.
Cody Rossing, the manager of enforcement services and emergency management, also outlined areas that the Town could consider to help bolster the current laws surrounding those issues, such as amendments to the Outdoor Restrictions Burning bylaw and some possible amendments to the Community Standards Bylaw.
Rossing also explained that Drayton Valley could not create its own lower level court system to deal with petty crimes. However, he did say the community could petition for more court dates in Drayton Valley, which would allow more time for the courts to deal with all matters.
“Currently, with the scheduling at the Drayton Valley Court of Justice, trial dates are occurring on the same days for criminal code matters, provincial matters and municipal bylaw matters,” he says in his report. “This often results in lower-level offences either being withdrawn, or deals made to have the lower-level items removed so time can be focused on criminal code matters.”
As far as public safety in regards to needles, Rossing says they received only one call in 2023 from a business owner. In the past six months the Town’s Occupational Health and Safety Department only had four reports of Town staff locating needles.
Lola Strand, the manager of community services for the Town, spoke to the number of homeless individuals in the community and the efforts made to address the issue.
She mentioned the 2023 study done by the Rural Development Network, that found there were more than 8,300 individuals in rural Alberta dealing with some sort of housing issue. In Drayton, there were 28 people without homes, 25 people accessing emergency shelters such as the shelter pods or warming hearts, 83 people who were provisionally accommodated through things like couch surfing, and 140 individuals who were at risk of homelessness due to precarious housing.
Strand spoke to the strain enforcement services were dealing with in regard to responding to complaints of unsheltered people. She says the Town received a grant to hire a Community Outreach Worker who is communicating with at-risk individuals to help connect them to resources.
She also pointed out that along with the temporary emergency shelters the Town has put into place, there are also 26 affordable housing units in the community. Humans Helping Humans, the local organization that currently runs the shelter pods, has also built nine homes with grants, donations, and volunteers that have helped 19 families move into the regular housing market.
Strand also suggested the Town could work with the province to build halfway houses, or using grant money to purchase seacans, or trailers that can provide shelters in the encampment around the landfill that many of the homeless population are currently using.
Jenn Stone with intergovernmental relations and communication for the Town, outlined the different ways that the Town communicates with its residents.
The Town has a threefold approach to communication: traditional media, social media, and direct communication.
With advertisements and news stories, the Town works with the Drayton Valley Free Press and Big West Country 92.9. They also have pages on social media, the Town’s website, and YouTube. The electronic sign located at 50 Street and 50 Avenue is also used for communications. On top of those methods, the Town has held open houses, public hearings, direct mail, and door-to-door notices.
By using these different options, the Town is providing several different methods of communication for all age demographics.
Public works also responded to the grievances in the report, specifically in regard to the insect population, weed control, and snow removal.
When it comes to pesticides and herbicides, the individual applying the substances has to be certified and trained in the use of the chemicals. If at any point the Town doesn’t have many employees that meet those criteria, it can be difficult for them to keep up with the applications.
When it comes to insects, the Town only sprays for stinging insects in public spaces. They work to stay on top of the issues and will follow up to check on activity. They also use the public portal the Town provides through their website, to learn about any issues that residents have raised a concern with.
Spraying for weeds also has its challenges. There are limited time frames in which the application will be effective, such as when the weeds are actively growing. Then they also have to work around the weather, as it won’t be as effective if it’s raining. If those two requirements are met, the Town also has to consider any events going on and provide notices to nearby businesses and residents before they begin spraying.
For snow removal on sidewalks, the Town currently clears 53.4 km of asphalt trails and sidewalks in the community. Prior to 2022, the Town was clearing sidewalks in the downtown core, however, an amendment to the snow removal policy in November 2022 removed the downtown core from areas to be cleared.
Public works says if they were to be responsible for removing snow from all sidewalks in the community, they would have to double their staff and equipment to keep up with it. They say it is a common issue with many municipalities and one that is becoming more and more challenging.
The report also addressed the business owners’ concerns surrounding a free market in the community.
Peter Vana, the interim general manager for planning and growth development in the community, says there are legal limits to what the Town can do in regards to limiting businesses.
Vana says the Municipal Government Act grants municipalities the power to regulate businesses, but not prohibit businesses. Vana provided examples of land use regulations in several communities to show the different ways that the issue can be approached.
Along with that, Vana made some suggestions that might help to alleviate the issue, such as making restaurants a discretionary use in all districts, providing varying business license fees, partnering with local businesses to help give them better strategies to succeed.
However, Vana also pointed out some issues with picking a particular sector to regulate. He says were the Town to put in regulations on franchises in the food industry, it should be applied to all industries across the board, including oil and gas, as well as retail, as companies like Walmart or Canadian Tire could be seen as a threat to local businesses.
Vana also mentions that many franchises are owned by local residents, so they are in many ways, just like other local businesses.
Other problems with restricting franchises that Vana brought forward included that the public would like to have competition as it offers options and keeps prices lower. He also pointed out, using pizza restaurants as an example, that there are eight restaurants that mainly sell pizza, nine other restaurants that sell pizza as a sideline, and two other businesses that occasionally sell pizza as well.
Vana questions whether or not the Town would have to be completely aware of the different items each restaurant sells when deciding whether a business should be allowed or not.
Council accepted the report as information after asking several questions of the departments. Vincent says he made the businesses aware the report was being discussed at the meeting, but there were no representatives for council to ask questions of.
“While there are certainly structural differences between Edmonton and Drayton Valley, the lessons from each community should be mutually reinforcing and ultimately make our collective work better,” said EPE Executive Director Erick Ambtman. “Drayton Valley’s economic transition, resilience in the face of ongoing challenges, and their ability to address these challenges with initiatives like the Zero-Fee tuition program and other strategies is of particular interest as we think about the future of our inclusive economy work at EndPovertyEdmonton.”
Corb Lund played the Eleanor Pickup Art Centre stage for a raucous sold-out audience Thursday evening.
The Hurtin’ Albertans acoustic duo backing Lund were Grant Siemans on guitar and Sean Burns playing upright bass About a quarter of the 224 capacity seats were purchased as VIP tickets. At 5PM, the three front rows were filled as a solo Corb Lund was greeted with cheers, sat on the edge of the stage, and began singing VIP favourites, telling backstories and conversing. After the warm and friendly performance, knowing their seats were reserved, VIPs ticket holders shopped for merch in the EPAC lobby or went for a meal and refreshment to a downtown restaurant.
Several VIP super-fans commented that it was well worth the premium to be up-close and personal with Lund.
EPAC’s doors remained open as rush seating meant coming early for a preferred perch. The merch table was double-staffed as demand was high for CDs and vinyl LPs, “It’s Better with Cows Around” hoodies and Lund album cover poster three-packs. Lots of stock meant no one was disappointed. Long before the 7:30 curtain it was rare to find two seats together, however. A group of five young men just arriving before the curtain were quickly ushered to the remaining seats.
With the theatre full, an excited ambiance and the clock ticking down to showtime, it was no surprise that when the house lights dimmed, introduction completed, and Corb Lund with the Hurtin’ Albertans appeared from stage right, pandemonium reigned.
Joyful hoots and hollers, cheers, yahoos and multiple long, wavering, high-pitched vocal trilling filled the auditorium. The band, looking fresh and ready despite being midway through a long tour of Europe/US started what was only their second performance of this acoustic set.
The show opened with two songs from Lund’s 2007 Horse Soldier Horse Soldier album. The opening bars of the title track were greeted with cheers of recognition and rewarded with loud applause as was “Especially A Paint”. The set list dipped into Lund’s deep catalogue from a long career: “May you Always have Cows Around” (Cabin Fever 2012), “Devil’s Best Dress” (Losin’ Lately Gambler 2009), “Truth Comes Out” (Hair in My Eyes Like a Highland Steer 2006) and “The Cardplayers” ( El Viejo 2024).
A tribute to the late Ian Tyson included past collaborations and Tyson songs: “Someday Soon” (1964), “The Rodeo’s Over” (Hair in My Eyes…2005), and “La Primera” (Ian Tyson Lost Herd 1999). Many fan favourites peppered the performance. Prior to the intermission we were treated to “Hard on Equipment”, “This is My Prairie” , and “Big Butch Bass Bull Fiddle”. After the break, Lund introduced his next two songs as “hillbilly music” which drew cheers of anticipation. “Family Reunion” brought out the banjo and it stayed out for “Truck Got Stuck”, “Rye Whisky, Rye Whisky” and “Time to Switch to Whisky” . The audience sang backup for both. They even performed a verse and chorus “a capella” after which Lund said “buy a t-shirt, cuz we bought too many, thanks and goodnight!” But the EPAC audience was not yet ready for their good times to end. After lengthy applause, hoots and hollers, and a prolonged chant of “Corb, Corb, Corb” finally earned them their encore: a Lund solo of “S Lazy H”. It’s a plaintive ballad chronicling a family’s loss of their sixth generation ranch. The lyrics, “I have lived with the sorrow/And I will die with the shame/For now the bank owns what’s left/Of the S Lazy H” clearly tugged at the audience’s hearts. When the Hurtin’ Albertans rejoined Lund onstage, cheers banished melancholy as “Five Dollar Bill” was warmly welcomed and earned another standing ovation fitting for a memorable evening of great melody, lyrics and artistry.
I talked with Corb Lund backstage shortly after the final song and asked him how his evening was.
“It was super fun! It’s a cool little theatre. I like it!…
We were just in Europe. I think they find cowboy stuff exotic. Europeans like that about us. I know about Alberta and our regional culture, so people here pick up on the subtleties more. It’s a little different here cause people know what I’m talking about. I grew up just outside of Taber/Cardston, so I’m pretty used to small town Alberta life.”
I asked him about the set. “It’s only the second night we’ve been doing this acoustic trio, but it’s been really fun. It’s kind of different from the big loud band. I like that too, but it’s been kind of neat because there’s a lot of space to play with. Like the guys, especially Grant (lead guitar), when he’s playing his acoustic instruments there’s so much space in the theatre for it to speak. This was a blast. Thanks for having us.”
Grant Siemans has been playing with Corb Lund for 21 years. Lund gave him props explaining that any instrument he (Epiphone guitar) and Sean Burns don’t play, Grant does! I asked Siemans to expand. He listed off what he used for this acoustic trio set. “The mandolin is a Gibson F5 that’s actually Corb’s. It’s about 10 years old. It sounds awesome! The resonator is a 1931 National. I got a steal of a deal with that one because somebody painted it brown in the 1940’s. Nobody wanted it, which was awesome! It looks baaad! The banjo; Epiphone gave us. It was a new model. I asked him about the unique guitar and playing style Siemans used for most of the evening’s performance. “That’s a Manouche guitar (gypsy jazz guitar), a Djanko Rhinehart style guitar. It was made by a Winnipeg luthier named Al Beardsell, Beardsell Guitars.” The acoustic trio has no drum kit, so Siemans played manouche guitar Le Pompe style and imitates the drum kit’s cymbals, keeping rhythm and also the chording of the melody. “I like the playing, practicing, learning. It’s not work for me.”
Pleasant duty, indeed. Especially for the night’s audience!
Businesses will see some changes to the local Rural Renewal Stream program come into effect on November 13.
The program, offered through the Alberta Advantage Immigration Program, allows business owners to bring in skilled workers from outside of the province or country. It also allows business owners who employ staff on a Temporary Work Visa to endorse them for permanent residency through the program.
At the October 30 town council meeting, Kundiso Nyambirai, the growth services manager, explained that they had 300 applications that they were reviewing. Between March 2023 and August 2024, the Town had endorsed 200 of those applications for consideration to the Province.
Nyambirai explained that the Province has now put a system into place to make it easier to sort through the applications on their end.
The points based system gives a better idea of which applications are most likely to be considered or approved for those municipalities endorsing them. Nyambirai says his department is reviewing the applications to see which ones would have enough points to be considered by the Province.
However, the Province is limited in the number of applications that it can put through. There are more than 70 municipalities and districts participating in the program, and the Province only has 1,900 spots they can approve in 2024.
“We are over-subscribing,” says Nyambirai. “We are endorsing 200 plus people.”
In August, the Town decided to make some changes to the way that the program would work in the community. This included limiting the number of applications to 100 each year, while also limiting the number of applications a business can submit to five. Nyambirai also suggested that limiting applications to workers who already resided in the community could help to ensure that the Town does have housing available for these applicants.
Nyambirai says the Province is currently sorting through 1,000 applications to decide on the remaining spots for the year. Councillor Monika Sherriffs agreed that the Town is sending in a higher than average amount of endorsements, stating that if there are 1,000 being considered and Drayton Valley has sent in 200, then we would be sending in many more applications than other municipalities.
Councillor Amila Gammana disagreed, saying that he believed other communities are likely doing the same. He says the real question is how many of those endorsements are receiving approval from the Province.
Nyambirai says that the municipalities are not made aware of which endorsements are approved. He says that looking into that number by contacting applicants would be very time consuming, so they cannot be sure how many of Drayton Valley’s businesses’ applications have been accepted for the program.
Sponsored Content
In the age where there’s a constant drive for more and more content, coming up with ideas of how to promote your business can become a full time job on its own. I mean – you signed up to be a business owner right? Not a videographer, copywriter, or graphic designer. The good news is print advertising works differently from the social platforms that have you constantly chasing the next batch of likes and shares.
Print advertising with your local newspaper gets you off the hamster wheel and connects you with a copywriter, graphic designer, and an ad planner who are actually interested in learning the ins and outs of your business. This person or people will work with you to generate creative ideas within your marketing budget. With their help you can get your creative juices flowing again and find ways to not just push content but to craft creative content that will be seen and prompts action.
Print ads are consumed like fine wine. Readers look at print ads longer and deeper than they do the disruptive advertising found on other media platforms. Tell me in the last time that you’ve binge scrolled your social media feeds – How many ads do you actually remember seeing? I am betting, not many.
Print ads are non-disruptive content for newspaper readers and therefore get the attention they truly deserve. They have a longer lasting impact for readers, and after all, deepening the relationship with customers is really what you are looking to do.
So here are some ways you can position your local business with print advertising.
- Thought leadership: Be a thought leader in the regional landscape of your industry. Use an ad space for how-to content, data presentation on regional trends. Newspaper readers are readers and so are more likely to read long form advertisements with interesting information. You can reuse this information on your website blogs, social platforms, podcasts and the like.
- Be action oriented: Ads are there to move the needle forward. A call to action can be as simple as moving an interested person from the print ad to “Check out our online store” – print to digital is easy to do in both the print and digital formats of your local newspaper. Using click through options and QR codes to specific URLs makes the cross over from print to digital platforms seamless.
- Event marketing: Discovering local events in the community newspaper is one of the top interest points for local readers. But don’t just churn out a generic “Come to our event”. Remember our readers enjoy spending time with the paper. Capitalize on that. When you advertise an event in the newspaper you have an opportunity to make an intimate connection so don’t treat it like a fly by night ad. Make it engaging, personal, and relevant.
- Coupons and promotions: If you are a retailer or a restaurant that has deals and promotions, newspaper readers take notice! Not only does the use of coupons help you track the effectiveness of your ad it also gets people in the door where you can start to deepen your client relationship.
- Minimize or maximize. When people book a print ad they tend to want to throw everything into it. This creates a cluttered, hard to read ad. Instead take the space to promote your one product or service that tends to get people in the door, then cross promote once you are in contact with your prospective client. Alternatively you can also use the space to create an organized product catalogue, or flier page that showcases a number of products but in an organized and thematic fashion.
By contacting your local newspaper you don’t just get an ad, you expand your marketing team exponentially. You get access to our professionals and we help you to figure out the direction you are looking to go with your business.
One local youth has seen his hard work with 4-H pay off after being selected as one of 12 youth to show their steers at the 2025 Calgary Stampede Junior Steer Classic.
Hunter Harris is a third generation 4-H member and has been part of the organization since he was 12 years old. Not only does he show cattle for 4-H, he’s also been entering open shows for the past two years. He says showing cattle is just a natural extension of his life as the son and grandson of farmers.
“I think it’s really important to know where your food comes from and I really enjoy showing,” says Harris. He says he also feels like he’s staying true to his heritage working in agriculture, which he is something he is proud of and wants to continue doing.
As an ambassador, Harris got his choice of steer from the OH Ranch this month. At the next Calgary Stampede, he will bring that steer back to show in the Calgary Stampede Junior Steer Classic under a special category for OH Beef.
He says being chosen as an ambassador is an honour and he’s excited to use the opportunity to help educate people about the importance of the industry.
“I think it means putting myself out there and trying to put out a positive image for both the Calgary Stampede and the beef industry as a whole,” says Harris. “As an ambassador, I feel I have the responsibility to try and promote the show world, the beef industry, and this way of life as much as I can.”
Beef showing a competitive sport
He says there is a lot of work that goes into showing and that he considers it a competitive sport, no different than horse showing or dog showing. Each year, Harris works with the steer or heifer he’s chosen. He’s responsible for feeding it, grooming it, and training it, which means spending time with it nearly every day for more than half a year.
“You’ve got to put in a ton of time. You have to be able to halter break it and get it tame,” says Harris. “There’s a process of training it to stand a certain way, how to respond to certain cues when you’re pulling on their halter, and how they should lead and behave in the show ring.”
It’s also important to put time into research about the proper feed for the steer. Harris says the type of food they are fed will greatly impact the standing in competition as well as the sale of the steer for butcher. He says there is a certain balance between fat and muscle that needs to be kept to make good meat.
At the show, all of the cattle get a fitting from the competitors to make sure they look their best when in the ring.
“It’s kind of like hairstyling, but for cows, in a sense,” he says.
Fitting involves cleaning the cow, blow drying them, clipping them, brushing tufts and styling them in certain ways to make the cow look its best in the show.
“It kind of brings out the best traits in them so they look like a better market animal,” he says.
Harris says he plans to attend more open shows this year and hopefully have the opportunity to help educate people about the industry. In the past, he’s spoken with young spectators at events who come up to see his cow and shared a little bit about the importance of the event.
“I just wanted to make sure they were enjoying themselves and that they learned something,” says Harris. “The ladies that were showing [the children] around were learning stuff, too. I think it’s really important to try and connect with everyone on all levels and tell them what an amazing sport it is and how important it is.”
He says that sometimes it can be sad to see the cow go after working with it for so long. But Harris says it’s important for him to remember why he is doing it in the first place, and that families will be fed well because of his efforts.
While Harris is still contemplating what the future could hold for himself in terms of a career, he’s pretty certain that he will likely end up working with cattle and in the agriculture industry. He’s already been working on building up his own herd with his time and money, and a little bit of help from his family. He feels that this will give him a headstart in life and also makes a good choice as an ambassador.
“My parents have been extremely supportive of it, and they’ve helped me out a ton,” he says.
Harris believes his experience in working with his herd makes him more knowledgeable about the industry. He’s been learning about the traditions and the work that goes into maintaining a herd, including breeding, feeding, and the general well-being of the animals.
“I think that makes me a better showman and in a better position to be an ambassador,” he says.
Those who wish to know how Harris’ steer holds up to the other 11 ambassadors will have to wait until the July 2025 Calgary Stampede or hope to catch him at one of the several shows he plans to attend.
Tomahawk to receive a $1 million dollar upgrade
For the first time ever, the Tomahawk School volleyball team was able to host a home game thanks to their new gym.
Tracey Gilmour, the new principal for the school, says the new gym was a $1 million project. It was started last May and was finally finished on October 16, hours before their opening game.
“They were bringing the scissor lift out as we brought in the net,” says Gilmour.
The Timberwolves went on to win their first home game against the Muir Lake Mustangs.
“They were a little bit worried that actually performing at home would put some pressure on them,” says Gilmour. “But they did great.”
“I was very nervous and excited at the same time,” says Layla Chausse, one of the Timberwolves.
Team practice was a challenge in the past
While the school has always had team sports, Gilmour says it’s been a challenge for the teams to practice, and they’ve never been able to host a game before. The size of the gym wasn’t necessarily the problem. The issue was a large stage that took up about a third of the space in the room.
Gilmour says the stage made it difficult for the students to play any type of sports in the gym. She says small games could work, but a full sized game wasn’t possible.
The previous principal, Fran Bell, really advocated for the students saying they should have equal opportunities to access sports and extracurriculars.
“Parkland School Division stepped up and made that investment in our school,” says Gilmour.
After years of playing away games, the team was happy to finally get to play on their home turf.
“It was really nice to play in the gym for the first time,” says Josie Woodruff, one of the players. “We’re especially grateful to be able to play a home game.” She says their team has never had the opportunity to play in a new gym before.
The fact that they were the very first people to use the gym was something the team enjoyed, as well.
Strocher says winning is just icing on the cake
“We were really excited to have our first home game and be the first ones to play in that gym,” says Isabelle Strocher. She says winning that first game was just icing on the cake.
Up until the home opener, the girls had been practicing outside on a paved area near the school. Gilmour says it hasn’t been easy for the team, but they persevered, and had won every single game going into the home opener.
“Honestly, I think what got them through was their amazing team spirit,” says Gilmour. “I’ve never seen anything like it. They’re so supportive of each other.”
That team spirit has helped the Timberwolves make it into the playoffs this year.
“We’ve finished our placement games,” says Judith Munch. “Now we just have playoffs, and we’re hoping to host one, too.”
Members of business community voice concerns over local issues
Some local businesses gathered last week to voice concerns, propose possible solutions, and brainstorm a presentation to put before town council.
Erik Bergen, one of the owners of the Drayton Valley Bakery, held a meeting on October 9 and invited all businesses in the community to come out. Bergen wanted to hear their thoughts on three specific topics: homelessness, essential service administration and the Town’s free enterprise policy.
Bergen says the idea about having a presentation has been on his mind for several months. He says he’s spoken to many business owners who feel frustrated with the Town and the direction council is taking. However, he says he felt that if everybody only talked about it and no one went to the town, nothing would get accomplished.
Along with business owners, the organizers of Warming Hearts and members of the public attended the event.
Homelessness and franchises stir debate
Bergen prepared a presentation for the event, and reviewed it several times as people came and went as they were able. He also had a petition available for attendees to sign.
As he went over his presentation, Bergen says it was difficult to focus on the problems and solutions rather than opinions.
“It did derail a little bit, just because of the opposite points of view, especially regarding the homeless,” he says.
There were some attendees who viewed the homeless issue from a more humanitarian point of view and others that felt a heavier hand was needed. But Bergen says it’s important to
remember that not all homeless people are causing the issue. There are some individuals who are making it difficult for everyone.
“I don’t want to group all people into one basket,” says Bergen. “There are people who are homeless because their house burned down or were dealt a bad hand.”
Another topic that brought up differing opinions was new franchises coming into the community. In his presentation, Bergen argued that by simply leaving the door open for any new businesses in the community, council was putting a strain on businesses that were already established.
According to Bergen, there is about one restaurant (or registered kitchen) for every 95 people in the community. There are more than eight liquor stores and six cannabis stores, 12 pizza places and more than one of some franchises.
He believes that a lack of direction from council in this matter is making it difficult for businesses to do well. Bergen says his concern is protecting the current businesses that the town already has in place and allow them to flourish.
“A lot of these restaurant owners say that they’re one franchise away from closing their doors,” says Bergen.
Town services and the need for improvement
Bergen says that many people have also noticed a disparity in the services the Town offers the community. For example, there are a number of different “nice” things the Town has spent money on like the pumptrack, disc golf, the pool etc. However, there are some struggles with providing basic services such as regular road maintenance, weed control and pest management.
“Maybe they are doing the best they can do, or maybe they got pushed to the back burner,” says Bergen.
He says that he got a lot of feedback from those who attended the meeting. As it was his first time attempting anything like this, there was a learning curve and Bergen says he’s looking forward to making improvements at another meeting that will be held at the beginning of November.
Bergen’s plan is to present a list of complaints with possible solutions to council in November.
In Drayton Valley the study will focus on the Town’s zero fee tuition initiative and how it contributes to opportunities for Drayton Valley residents and supports the local economy.
“We are really excited to be partnering with the University of Alberta. Not only have we enhanced our access to programming for our community and we are just excited to have them as a partner at the table but to be part of a second grant together is just really such an amazing opportunity for our community,” says Dodds.
Corb Lund played the Eleanor Pickup Art Centre stage for a raucous sold-out audience Thursday evening.
The Hurtin’ Albertans acoustic duo backing Lund were Grant Siemans on guitar and Sean Burns playing upright bass About a quarter of the 224 capacity seats were purchased as VIP tickets. At 5PM, the three front rows were filled as a solo Corb Lund was greeted with cheers, sat on the edge of the stage, and began singing VIP favourites, telling backstories and conversing. After the warm and friendly performance, knowing their seats were reserved, VIPs ticket holders shopped for merch in the EPAC lobby or went for a meal and refreshment to a downtown restaurant.
Several VIP super-fans commented that it was well worth the premium to be up-close and personal with Lund.
EPAC’s doors remained open as rush seating meant coming early for a preferred perch. The merch table was double-staffed as demand was high for CDs and vinyl LPs, “It’s Better with Cows Around” hoodies and Lund album cover poster three-packs. Lots of stock meant no one was disappointed. Long before the 7:30 curtain it was rare to find two seats together, however. A group of five young men just arriving before the curtain were quickly ushered to the remaining seats.
With the theatre full, an excited ambiance and the clock ticking down to showtime, it was no surprise that when the house lights dimmed, introduction completed, and Corb Lund with the Hurtin’ Albertans appeared from stage right, pandemonium reigned.
Joyful hoots and hollers, cheers, yahoos and multiple long, wavering, high-pitched vocal trilling filled the auditorium. The band, looking fresh and ready despite being midway through a long tour of Europe/US started what was only their second performance of this acoustic set.
The show opened with two songs from Lund’s 2007 Horse Soldier Horse Soldier album. The opening bars of the title track were greeted with cheers of recognition and rewarded with loud applause as was “Especially A Paint”. The set list dipped into Lund’s deep catalogue from a long career: “May you Always have Cows Around” (Cabin Fever 2012), “Devil’s Best Dress” (Losin’ Lately Gambler 2009), “Truth Comes Out” (Hair in My Eyes Like a Highland Steer 2006) and “The Cardplayers” ( El Viejo 2024).
A tribute to the late Ian Tyson included past collaborations and Tyson songs: “Someday Soon” (1964), “The Rodeo’s Over” (Hair in My Eyes…2005), and “La Primera” (Ian Tyson Lost Herd 1999). Many fan favourites peppered the performance. Prior to the intermission we were treated to “Hard on Equipment”, “This is My Prairie” , and “Big Butch Bass Bull Fiddle”. After the break, Lund introduced his next two songs as “hillbilly music” which drew cheers of anticipation. “Family Reunion” brought out the banjo and it stayed out for “Truck Got Stuck”, “Rye Whisky, Rye Whisky” and “Time to Switch to Whisky” . The audience sang backup for both. They even performed a verse and chorus “a capella” after which Lund said “buy a t-shirt, cuz we bought too many, thanks and goodnight!” But the EPAC audience was not yet ready for their good times to end. After lengthy applause, hoots and hollers, and a prolonged chant of “Corb, Corb, Corb” finally earned them their encore: a Lund solo of “S Lazy H”. It’s a plaintive ballad chronicling a family’s loss of their sixth generation ranch. The lyrics, “I have lived with the sorrow/And I will die with the shame/For now the bank owns what’s left/Of the S Lazy H” clearly tugged at the audience’s hearts. When the Hurtin’ Albertans rejoined Lund onstage, cheers banished melancholy as “Five Dollar Bill” was warmly welcomed and earned another standing ovation fitting for a memorable evening of great melody, lyrics and artistry.
I talked with Corb Lund backstage shortly after the final song and asked him how his evening was.
“It was super fun! It’s a cool little theatre. I like it!…
We were just in Europe. I think they find cowboy stuff exotic. Europeans like that about us. I know about Alberta and our regional culture, so people here pick up on the subtleties more. It’s a little different here cause people know what I’m talking about. I grew up just outside of Taber/Cardston, so I’m pretty used to small town Alberta life.”
I asked him about the set. “It’s only the second night we’ve been doing this acoustic trio, but it’s been really fun. It’s kind of different from the big loud band. I like that too, but it’s been kind of neat because there’s a lot of space to play with. Like the guys, especially Grant (lead guitar), when he’s playing his acoustic instruments there’s so much space in the theatre for it to speak. This was a blast. Thanks for having us.”
Grant Siemans has been playing with Corb Lund for 21 years. Lund gave him props explaining that any instrument he (Epiphone guitar) and Sean Burns don’t play, Grant does! I asked Siemans to expand. He listed off what he used for this acoustic trio set. “The mandolin is a Gibson F5 that’s actually Corb’s. It’s about 10 years old. It sounds awesome! The resonator is a 1931 National. I got a steal of a deal with that one because somebody painted it brown in the 1940’s. Nobody wanted it, which was awesome! It looks baaad! The banjo; Epiphone gave us. It was a new model. I asked him about the unique guitar and playing style Siemans used for most of the evening’s performance. “That’s a Manouche guitar (gypsy jazz guitar), a Djanko Rhinehart style guitar. It was made by a Winnipeg luthier named Al Beardsell, Beardsell Guitars.” The acoustic trio has no drum kit, so Siemans played manouche guitar Le Pompe style and imitates the drum kit’s cymbals, keeping rhythm and also the chording of the melody. “I like the playing, practicing, learning. It’s not work for me.”
Pleasant duty, indeed. Especially for the night’s audience!
Businesses will see some changes to the local Rural Renewal Stream program come into effect on November 13.
The program, offered through the Alberta Advantage Immigration Program, allows business owners to bring in skilled workers from outside of the province or country. It also allows business owners who employ staff on a Temporary Work Visa to endorse them for permanent residency through the program.
At the October 30 town council meeting, Kundiso Nyambirai, the growth services manager, explained that they had 300 applications that they were reviewing. Between March 2023 and August 2024, the Town had endorsed 200 of those applications for consideration to the Province.
Nyambirai explained that the Province has now put a system into place to make it easier to sort through the applications on their end.
The points based system gives a better idea of which applications are most likely to be considered or approved for those municipalities endorsing them. Nyambirai says his department is reviewing the applications to see which ones would have enough points to be considered by the Province.
However, the Province is limited in the number of applications that it can put through. There are more than 70 municipalities and districts participating in the program, and the Province only has 1,900 spots they can approve in 2024.
“We are over-subscribing,” says Nyambirai. “We are endorsing 200 plus people.”
In August, the Town decided to make some changes to the way that the program would work in the community. This included limiting the number of applications to 100 each year, while also limiting the number of applications a business can submit to five. Nyambirai also suggested that limiting applications to workers who already resided in the community could help to ensure that the Town does have housing available for these applicants.
Nyambirai says the Province is currently sorting through 1,000 applications to decide on the remaining spots for the year. Councillor Monika Sherriffs agreed that the Town is sending in a higher than average amount of endorsements, stating that if there are 1,000 being considered and Drayton Valley has sent in 200, then we would be sending in many more applications than other municipalities.
Councillor Amila Gammana disagreed, saying that he believed other communities are likely doing the same. He says the real question is how many of those endorsements are receiving approval from the Province.
Nyambirai says that the municipalities are not made aware of which endorsements are approved. He says that looking into that number by contacting applicants would be very time consuming, so they cannot be sure how many of Drayton Valley’s businesses’ applications have been accepted for the program.
Sponsored Content
In the age where there’s a constant drive for more and more content, coming up with ideas of how to promote your business can become a full time job on its own. I mean – you signed up to be a business owner right? Not a videographer, copywriter, or graphic designer. The good news is print advertising works differently from the social platforms that have you constantly chasing the next batch of likes and shares.
Print advertising with your local newspaper gets you off the hamster wheel and connects you with a copywriter, graphic designer, and an ad planner who are actually interested in learning the ins and outs of your business. This person or people will work with you to generate creative ideas within your marketing budget. With their help you can get your creative juices flowing again and find ways to not just push content but to craft creative content that will be seen and prompts action.
Print ads are consumed like fine wine. Readers look at print ads longer and deeper than they do the disruptive advertising found on other media platforms. Tell me in the last time that you’ve binge scrolled your social media feeds – How many ads do you actually remember seeing? I am betting, not many.
Print ads are non-disruptive content for newspaper readers and therefore get the attention they truly deserve. They have a longer lasting impact for readers, and after all, deepening the relationship with customers is really what you are looking to do.
So here are some ways you can position your local business with print advertising.
- Thought leadership: Be a thought leader in the regional landscape of your industry. Use an ad space for how-to content, data presentation on regional trends. Newspaper readers are readers and so are more likely to read long form advertisements with interesting information. You can reuse this information on your website blogs, social platforms, podcasts and the like.
- Be action oriented: Ads are there to move the needle forward. A call to action can be as simple as moving an interested person from the print ad to “Check out our online store” – print to digital is easy to do in both the print and digital formats of your local newspaper. Using click through options and QR codes to specific URLs makes the cross over from print to digital platforms seamless.
- Event marketing: Discovering local events in the community newspaper is one of the top interest points for local readers. But don’t just churn out a generic “Come to our event”. Remember our readers enjoy spending time with the paper. Capitalize on that. When you advertise an event in the newspaper you have an opportunity to make an intimate connection so don’t treat it like a fly by night ad. Make it engaging, personal, and relevant.
- Coupons and promotions: If you are a retailer or a restaurant that has deals and promotions, newspaper readers take notice! Not only does the use of coupons help you track the effectiveness of your ad it also gets people in the door where you can start to deepen your client relationship.
- Minimize or maximize. When people book a print ad they tend to want to throw everything into it. This creates a cluttered, hard to read ad. Instead take the space to promote your one product or service that tends to get people in the door, then cross promote once you are in contact with your prospective client. Alternatively you can also use the space to create an organized product catalogue, or flier page that showcases a number of products but in an organized and thematic fashion.
By contacting your local newspaper you don’t just get an ad, you expand your marketing team exponentially. You get access to our professionals and we help you to figure out the direction you are looking to go with your business.
One local youth has seen his hard work with 4-H pay off after being selected as one of 12 youth to show their steers at the 2025 Calgary Stampede Junior Steer Classic.
Hunter Harris is a third generation 4-H member and has been part of the organization since he was 12 years old. Not only does he show cattle for 4-H, he’s also been entering open shows for the past two years. He says showing cattle is just a natural extension of his life as the son and grandson of farmers.
“I think it’s really important to know where your food comes from and I really enjoy showing,” says Harris. He says he also feels like he’s staying true to his heritage working in agriculture, which he is something he is proud of and wants to continue doing.
As an ambassador, Harris got his choice of steer from the OH Ranch this month. At the next Calgary Stampede, he will bring that steer back to show in the Calgary Stampede Junior Steer Classic under a special category for OH Beef.
He says being chosen as an ambassador is an honour and he’s excited to use the opportunity to help educate people about the importance of the industry.
“I think it means putting myself out there and trying to put out a positive image for both the Calgary Stampede and the beef industry as a whole,” says Harris. “As an ambassador, I feel I have the responsibility to try and promote the show world, the beef industry, and this way of life as much as I can.”
Beef showing a competitive sport
He says there is a lot of work that goes into showing and that he considers it a competitive sport, no different than horse showing or dog showing. Each year, Harris works with the steer or heifer he’s chosen. He’s responsible for feeding it, grooming it, and training it, which means spending time with it nearly every day for more than half a year.
“You’ve got to put in a ton of time. You have to be able to halter break it and get it tame,” says Harris. “There’s a process of training it to stand a certain way, how to respond to certain cues when you’re pulling on their halter, and how they should lead and behave in the show ring.”
It’s also important to put time into research about the proper feed for the steer. Harris says the type of food they are fed will greatly impact the standing in competition as well as the sale of the steer for butcher. He says there is a certain balance between fat and muscle that needs to be kept to make good meat.
At the show, all of the cattle get a fitting from the competitors to make sure they look their best when in the ring.
“It’s kind of like hairstyling, but for cows, in a sense,” he says.
Fitting involves cleaning the cow, blow drying them, clipping them, brushing tufts and styling them in certain ways to make the cow look its best in the show.
“It kind of brings out the best traits in them so they look like a better market animal,” he says.
Harris says he plans to attend more open shows this year and hopefully have the opportunity to help educate people about the industry. In the past, he’s spoken with young spectators at events who come up to see his cow and shared a little bit about the importance of the event.
“I just wanted to make sure they were enjoying themselves and that they learned something,” says Harris. “The ladies that were showing [the children] around were learning stuff, too. I think it’s really important to try and connect with everyone on all levels and tell them what an amazing sport it is and how important it is.”
He says that sometimes it can be sad to see the cow go after working with it for so long. But Harris says it’s important for him to remember why he is doing it in the first place, and that families will be fed well because of his efforts.
While Harris is still contemplating what the future could hold for himself in terms of a career, he’s pretty certain that he will likely end up working with cattle and in the agriculture industry. He’s already been working on building up his own herd with his time and money, and a little bit of help from his family. He feels that this will give him a headstart in life and also makes a good choice as an ambassador.
“My parents have been extremely supportive of it, and they’ve helped me out a ton,” he says.
Harris believes his experience in working with his herd makes him more knowledgeable about the industry. He’s been learning about the traditions and the work that goes into maintaining a herd, including breeding, feeding, and the general well-being of the animals.
“I think that makes me a better showman and in a better position to be an ambassador,” he says.
Those who wish to know how Harris’ steer holds up to the other 11 ambassadors will have to wait until the July 2025 Calgary Stampede or hope to catch him at one of the several shows he plans to attend.
Tomahawk to receive a $1 million dollar upgrade
For the first time ever, the Tomahawk School volleyball team was able to host a home game thanks to their new gym.
Tracey Gilmour, the new principal for the school, says the new gym was a $1 million project. It was started last May and was finally finished on October 16, hours before their opening game.
“They were bringing the scissor lift out as we brought in the net,” says Gilmour.
The Timberwolves went on to win their first home game against the Muir Lake Mustangs.
“They were a little bit worried that actually performing at home would put some pressure on them,” says Gilmour. “But they did great.”
“I was very nervous and excited at the same time,” says Layla Chausse, one of the Timberwolves.
Team practice was a challenge in the past
While the school has always had team sports, Gilmour says it’s been a challenge for the teams to practice, and they’ve never been able to host a game before. The size of the gym wasn’t necessarily the problem. The issue was a large stage that took up about a third of the space in the room.
Gilmour says the stage made it difficult for the students to play any type of sports in the gym. She says small games could work, but a full sized game wasn’t possible.
The previous principal, Fran Bell, really advocated for the students saying they should have equal opportunities to access sports and extracurriculars.
“Parkland School Division stepped up and made that investment in our school,” says Gilmour.
After years of playing away games, the team was happy to finally get to play on their home turf.
“It was really nice to play in the gym for the first time,” says Josie Woodruff, one of the players. “We’re especially grateful to be able to play a home game.” She says their team has never had the opportunity to play in a new gym before.
The fact that they were the very first people to use the gym was something the team enjoyed, as well.
Strocher says winning is just icing on the cake
“We were really excited to have our first home game and be the first ones to play in that gym,” says Isabelle Strocher. She says winning that first game was just icing on the cake.
Up until the home opener, the girls had been practicing outside on a paved area near the school. Gilmour says it hasn’t been easy for the team, but they persevered, and had won every single game going into the home opener.
“Honestly, I think what got them through was their amazing team spirit,” says Gilmour. “I’ve never seen anything like it. They’re so supportive of each other.”
That team spirit has helped the Timberwolves make it into the playoffs this year.
“We’ve finished our placement games,” says Judith Munch. “Now we just have playoffs, and we’re hoping to host one, too.”
Members of business community voice concerns over local issues
Some local businesses gathered last week to voice concerns, propose possible solutions, and brainstorm a presentation to put before town council.
Erik Bergen, one of the owners of the Drayton Valley Bakery, held a meeting on October 9 and invited all businesses in the community to come out. Bergen wanted to hear their thoughts on three specific topics: homelessness, essential service administration and the Town’s free enterprise policy.
Bergen says the idea about having a presentation has been on his mind for several months. He says he’s spoken to many business owners who feel frustrated with the Town and the direction council is taking. However, he says he felt that if everybody only talked about it and no one went to the town, nothing would get accomplished.
Along with business owners, the organizers of Warming Hearts and members of the public attended the event.
Homelessness and franchises stir debate
Bergen prepared a presentation for the event, and reviewed it several times as people came and went as they were able. He also had a petition available for attendees to sign.
As he went over his presentation, Bergen says it was difficult to focus on the problems and solutions rather than opinions.
“It did derail a little bit, just because of the opposite points of view, especially regarding the homeless,” he says.
There were some attendees who viewed the homeless issue from a more humanitarian point of view and others that felt a heavier hand was needed. But Bergen says it’s important to
remember that not all homeless people are causing the issue. There are some individuals who are making it difficult for everyone.
“I don’t want to group all people into one basket,” says Bergen. “There are people who are homeless because their house burned down or were dealt a bad hand.”
Another topic that brought up differing opinions was new franchises coming into the community. In his presentation, Bergen argued that by simply leaving the door open for any new businesses in the community, council was putting a strain on businesses that were already established.
According to Bergen, there is about one restaurant (or registered kitchen) for every 95 people in the community. There are more than eight liquor stores and six cannabis stores, 12 pizza places and more than one of some franchises.
He believes that a lack of direction from council in this matter is making it difficult for businesses to do well. Bergen says his concern is protecting the current businesses that the town already has in place and allow them to flourish.
“A lot of these restaurant owners say that they’re one franchise away from closing their doors,” says Bergen.
Town services and the need for improvement
Bergen says that many people have also noticed a disparity in the services the Town offers the community. For example, there are a number of different “nice” things the Town has spent money on like the pumptrack, disc golf, the pool etc. However, there are some struggles with providing basic services such as regular road maintenance, weed control and pest management.
“Maybe they are doing the best they can do, or maybe they got pushed to the back burner,” says Bergen.
He says that he got a lot of feedback from those who attended the meeting. As it was his first time attempting anything like this, there was a learning curve and Bergen says he’s looking forward to making improvements at another meeting that will be held at the beginning of November.
Bergen’s plan is to present a list of complaints with possible solutions to council in November.
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Corb Lund plays to a packed house
Corb Lund live at the Eleanor Pickup Art Centre. A sold-out crowd enjoyed an acoustic trio set with the Hurtin’ Albertans, blending heartfelt ballads, fan favorites, and cowboy-inspired storytelling. VIP perks, exclusive merch, and a thrilling encore made this Alberta performance unforgettable
